1. DAFTAR ISI
Halaman
HALAMAN JUDUL .................................................................................. i
HALAMAN PERSETUJUAN ................................................................... ii
HALAMAN PENGESAHAN .................................................................... iii
MOTTO ...................................................................................................... iv
HALAMAN PERSEMBAHAN ................................................................. v
PERNYATAAN KEASLIAN KARYA ..................................................... vi
ABSTRAK ................................................................................................. vii
ABSTRACK ............................................................................................... ix
KATA PENGANTAR ................................................................................ x
DAFTAR ISI .............................................................................................. xii
DAFTAR TABEL ..................................................................................... xvi
DAFTAR BAGAN ..................................................................................... xvi
DAFTAR SINGKATAN ............................................................................ xvii
DAFTAR LAMPIRAN .............................................................................. xviii
BAB I PENDAHULUAN
1.1 Latar Belakang Masalah ......................................................... 1
1.2 Rumusan Masalah .................................................................. 2
1.3 Tujuan Penelitian .................................................................... 5
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2. 1.4 Manfaat Penelitian .................................................................. 5
1.5 Ruang Lingkup Penelitian ....................................................... 6
1.6 Batasan Istilah ......................................................................... 6
1.7 Sistematika Penyajian .............................................................. 8
BAB II LANDASAN TEORI ................................................................... 10
2.1 Penelitian Terdahulu ................................................................ 10
2.2 Kedwibahasaan ........................................................................ 12
2.3 Interferensi .............................................................................. 14
2.4 Campur Kode .......................................................................... 15
2.5 Faktor Penyebab Terjadinya Campur Kode ............................ 17
2.6 Perbedaan Interferensi Dan Campur Kode ............................. 19
2.7 Jenis-Jenis Campur Kode Berdasarkan asal Bahasa ................ 20
2.8 Jenis-Jenis Campur Kode Berdasarkan Satuan Lingual .......... 21
1.8.1 Penyusupan kata ......................................................... 22
1.8.2 Penyusupan Frasa ...................................................... 25
1.8.3 Penyusupan Klausa ..................................................... 26
1.8.4 Penyusupan Baster ...................................................... 28
1.8.5 Penyusupan Idiom Atau Ungkapan ............................ 29
2.9 Iklan ........................................................................................ 29
9.9.1 Prinsip-Prinsip Iklan ................................................... 30
9.9.2 Jenis-Jenis Iklan Berdasarkan Media Yang
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3. Digunakan ................................................................... 31
9.9.2.1 Iklan Media Cetak ............................................. 32
9.9.2.2 Iklan Media Elektronik ...................................... 34
2.10Etimologi ................................................................................. 35
2.11Majalah Hai ............................................................................. 36
2.12Kerangka Berpikir ................................................................... 37
BAB III METODOLOGI PENELITIAN
3.1 Jenis Penelitian ........................................................................ 40
3.2 Sumber Data Dan data Penelitian ............................................ 41
3.3 Instrumen Penelitian ............................................................... 41
3.4 Teknik Pengumpulan Data ...................................................... 41
3.5 Teknik Analisis Data ............................................................... 42
3.6 Triangulasi ............................................................................... 44
BAB IV Hasil Penelitian Dan Pembahasaan
4.1 Deskripsi Data .......................................................................... 46
4.2 Analisis Data ............................................................................49
4.2.1 Jenis Campur Kode Berdasarkan asal Bahasa ............. 49
4.2.1.1 Campur Kode Ke Dalam .................................... 49
4.2.1.2 Campur Kode Ke luar ........................................ 53
4.2.2Jenis Campur Kode Berdasarkan satuan Lingual ........ 56
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4. 4.2.2.1 Penyusupan Kata ................................................ 56
4.2.2.2 Penyusupan Frasa .............................................. 64
4.2.2.3 Penyusupan Klausa ............................................ 65
4.3 Pembahasan Hasil Penelitian ................................................... 67
4.3.1 Berdasarkan Asala Bahasa .......................................... 68
4.3.2 Berdasarkan satuan Lingual ........................................ 70
4.3.3 Kutipan Pembahasan Triangulasi ................................ 72
BAB V KESIMPULAN ............................................................................ 74
5.1 Kesimpulan .............................................................................. 74
5.2 Implikasi .................................................................................. 75
5.3 Saran .........................................................................................77
DAFTAR PUSTAKA ................................................................................. 78
LAMPIRAN
xv