A PDF of the slides from my presentation, "Solving 21st Century Problems: How Associations Can Innovate to Thrive," held on March 4, 2010 at the Hilton Alexandria Old Town.

1. Solving 21st
Century Problems:
How Associations Can Innovate to Thrive
Jeff De Cagna, Chief Strategist and Founder
Principled Innovation LLC

2. @pinnovation
#21Cassns

3. what are the most difficult
problems your stakeholders
face today and going forward,
and what will your association
do to help solve them?

4. welcome to the social future!

5. social future
the emerging ecology of people
and platforms that enable
interdependent collaboration
and distributed value creation

6. Number of Web
users worldwide
in 2000/2010:
360 million/1.7 billion
U.S. cell phone
penetration in
2000/2010:
34%/89%
Source: Fast Company (March 2010)

7. “Meaning is the new currency.
What we need now are
people who are willing to
break the typical rules of
business and re-imagine the
pressing issues of our time.”
--Doreen Lorenzo, frog design

8. what does it mean
to be a 21st century
association?

9. the thrivable 21st
century association will
be intentional about
solving its stakeholders’
most difficult problems

10. "Intention is the active
partner of attention; it is
the way we convert our
automatic processes into
conscious ones."
--Deepak Chopra

11. associations need
to be intentional
about innovation

12. thrivability
the capacity to flourish by
capitalizing on the momentum
created by the social future

13. what are the most difficult
problems your stakeholders
face today and going forward,
and what will your association
do to help solve them?

14. three problems
managing flows
receiving support
unlearning the past

15. managing
flows

16. how is your association
helping its members
manage increasingly
strong and rapid flows of
information and
knowledge?

18. According to one estimate,
mankind created 150
exabytes (billion gigabytes)
of data in 2005. This year, it
will create 1,200 exabytes.
--The Economist (2/25/10)

19. three opportunities
focus on the abundance
build digital literacy
turn rivers into streams

20. receiving
support

21. how is your association
supporting its stakeholders’
efforts to make sense out
vast quantities of important
information and knowledge?

22. “…knowledge has
become so specialised
that it is impossible for
any individual to grasp
the whole picture.”
--The Economist (2/25/10)

23. 10000 diseases
3000 drugs
1000 lab tests

24. three opportunities
content curation
content mobility
deep support

25. unlearning
the past

26. how is your association
building its stakeholders’
capacity to develop new
ways of thinking about the
world as it is changing?

27. habits of mind
mental models

28. social is a way of
learning, and a way
of unlearning

29. three opportunities
inquiry and discovery
sociality is (un)learning
heuristics not algorithms

30. let’s take some
questions!

31. some final
questions

32. how will your association
manage the tension
between its need for
stakeholder intimacy and
its stakeholders’ demands
for greater privacy?

33. how will your association
connect uniquely with
stakeholders whose
relationships are
increasingly digital, public
and highly networked?

34. how will your association
manage its stakeholder
relationships as a
negotiated exchange of
value instead of a preset
package of offers?

35. jeffpi1@gmail.com
www.principledinnovationblog.com
www.facebook.com/jeff329
Twitter: @pinnovation