Why pinterest matters?

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Sharad Verma

Why Pinterest Matters -- presentation from Pinfluencer at the Social Curation Summit, LA, Dec 2012

Tecnologia

Links are the fundamental building
blocks of Internet
http://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed

Pinterest is a network of visual and
sharable hyperlinks

Image links are products and objects
that people want to collect and share

http://www.weddingdressbee.net/strapless-
knee-length-with-rose-flower-decoration-
dress.html

Collecting and Sharing creates a
Happy Viral loop

PVs

More
PVs

Happy Viral loops drive recurring
Traffic and Sales ($$)

And that’s why you should care
about Pinterest

Key Metrics on Pinterest
Pins/Day How pin worthy your site is?

Repins/Pin How viral is your content?

Clicks/Pin What is the click appeal of your pins?

Revenue/Pin What is the shopping intent of your traffic?

Followers/Day How fast is your audience growing?

@pinfluencer on twitter
pinterest.com/pinfluencers
hello@pinfluencer.com
facebook.com/pinfluencer
www.pinfluencer.com
blog.pinfluencer.com

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Why pinterest matters?

1. Why Pinterest Matters?

2. Links are the fundamental building blocks of Internet http://www.examiner.com/article/pawn-stars-fined-by-cops-for-leaving-campsite-trashed Pinterest is a network of visual and sharable hyperlinks

3. Pinterest makes links human

4. Image links are products and objects that people want to collect and share http://www.weddingdressbee.net/strapless- knee-length-with-rose-flower-decoration- dress.html

5. Collecting and Sharing creates a Happy Viral loop PVs More PVs

6. Happy Viral loops drive recurring Traffic and Sales ($$) And that’s why you should care about Pinterest

7. Key Metrics on Pinterest Pins/Day How pin worthy your site is? Repins/Pin How viral is your content? Clicks/Pin What is the click appeal of your pins? Revenue/Pin What is the shopping intent of your traffic? Followers/Day How fast is your audience growing?

8. @pinfluencer on twitter pinterest.com/pinfluencers hello@pinfluencer.com facebook.com/pinfluencer www.pinfluencer.com blog.pinfluencer.com

Why pinterest matters?

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