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FIAT REKLAMLARININ ANALİZİ Oya Pınar AYTUNA Elif Tuba MALKOÇ Sedef YENİDÜNYA
FIAT’IN TARİHÇESİ ,[object Object],[object Object]
FIAT LOGO TARİHİ ,[object Object],[object Object]
FIAT LOGO TARİHİ ,[object Object],[object Object],[object Object]
FIAT LOGO TARİHİ ,[object Object],[object Object]
FIAT LOGO TARİHİ ,[object Object],[object Object]
FIAT LOGO TARİHİ ,[object Object]
ANALİZDE İZLENECEK YÖNTEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
FIORINO COMBI REKLAM ANALİZİ
1. Kutular: Gizemli bir başlangıç   ,[object Object],[object Object],[object Object],[object Object]
2. Kutuların yürüyüşü ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Göstergelerin Netleşmesi:   ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Kobi’nin İncelenmesi (Kardeşler Ticaret): ,[object Object],[object Object],[object Object]
5. Gizemin Çözülmesi: ,[object Object],[object Object],[object Object],[object Object]
6. Ticari Araçtan Aile Aracına Dönüşmesi:   ,[object Object],[object Object],[object Object],[object Object]
7.   Arabanın Kaçırılmasının Farkedilmesi: ,[object Object],[object Object],[object Object],[object Object]
8. Çevreci Fiorino:   ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. Sonuç: ,[object Object],[object Object],[object Object],[object Object],[object Object]
LINEA REKLAM ANALİZİ
1. Olağan Bir Güne Başlangıç ,[object Object],[object Object],[object Object]
2. Erkeklerin Arabalarına Olan Düşkünlüğü ,[object Object],[object Object],[object Object]
3. Olağanı Değiştiren Aksiyon ,[object Object],[object Object]
4. İlginin Değiştiği An ,[object Object],[object Object],[object Object],[object Object]
5. Yan Unsurların Güzelliğe Güzellik Katışı ,[object Object],[object Object],[object Object]
6. Dişilerin Hemcinslerini Kıskanışı ,[object Object],[object Object],[object Object]
7. Vurkaç Yöntemi ,[object Object],[object Object],[object Object]
8. Olağanüstü Final ,[object Object],[object Object]
FIORINO CARGO REKLAM ANALİZİ
1. İki bayanın sokakta yürümesi: ,[object Object],[object Object],[object Object]
2. Araç: ,[object Object],[object Object],[object Object]
2. Araç (devam):   ,[object Object],[object Object],[object Object]
2. Araç (devam): ,[object Object],[object Object],[object Object]
3. Araca yükleme yapanların ortaya çıkması: ,[object Object],[object Object],[object Object]
4.Bayanların aracı incelemeye başlamaları:   ,[object Object],[object Object],[object Object],[object Object]
5.Bankta olayı izleyen iki kişinin ortaya çıkışı:   ,[object Object],[object Object]
6.Gerçeğin ortaya çıkması: ,[object Object],[object Object],[object Object]
6.Gerçeğin ortaya çıkması: ,[object Object],[object Object]
7.Seyir halindeki Fiorino: ,[object Object]
FIAT REKLAMLARI: ,[object Object],[object Object],FIORINO COMBİ:  aile ve paylaşım  LINEA:  kıskançlık ve güzel olana imrenme  FIORINO CARGO:  arabanın dolayısıyla sahip olunan bir metanın vermiş olduğu güçle kendimizi olduğumuzdan farklı hissetmemiz, farkı görebilmemiz üzerine kurgulanmıştır.
 

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