This document provides tips on creating a successful investment pitch deck. It discusses including core elements like purpose, problem, solution, product demo, traction, market size, competition, business model, financials, roadmap, and team. It suggests spending more time on pages like financials, team, competition, and why now. It also recommends structuring the pitch to clearly identify problems in the market, gaps in existing solutions, and how your solution fills those gaps. The document advises considering hooks like strong early traction, big clients/partnerships, or an experienced team. It ends by noting the second part of the presentation demonstrates visualizing the pitch deck using a template.

1. How to Create a Successful
Investment Pitch Deck
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2. +
Co-Founder and Story
Strategist, HighSpark
kaixin@highspark.co
Kai Xin Koh
Design Manager,
Piktochart
natasya@piktochart.com
Natasya Chen

3. How to Visualize an
Investment Pitch Deck
Outline
Tips to Create a Successful
Investment Pitch Deck
Core elements you need to
include to hook investors
The pitch structure that
helps you differentiate
Ways to start and end
your pitch
Design tips to visualize
your pitch deck
Hands-on demo of using
a template designed by
Piktochart and HighSpark
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PART 1 PART 2

4. +
Tips to Create
a Successful
Investment
Pitch Deck
PART 1

5. Core elements you
need to hook investors
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6. Key components
of an effective
pitch (deck)
Are you lacking any
of these?
Purpose Problem Solution
Product Demo Traction Market Size
Competition Business Model Financials
Roadmap Why Now Team/Advisors
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7. Which pages
matter the most?
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Financials
Team
Competition
Why Now
Company Purpose
Business Model
Product
Market Size
Problem
Solution
0 2.5 5 7.5 10 12.5 15 17.5 20 22.5
Categories | Time/Page Views (Seconds)
Source: DocSend Fundraising research 2015

8. Pitch to investors,
not customers
Profitability Scalability Sustainability
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Investors care about:

9. +
Spend more
time on these
Instead of these...

10. +

11. +

12. +

13. +

14. +

15. Structure that helps
you differentiate
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16. So many similar solutions,
why you?
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17. +
Problem(s)
in the market
[target/customer]
struggle with [generic
problem]

18. +
Problem(s)
in the market
[target/customer]
struggle with [generic
problem]
Gap(s)
in existing solution(s)
There are existing solutions...
such as [competitors]
But they [insert problem/gaps
of existing solutions]...

19. +
Problem(s)
in the market
[target/customer]
struggle with [generic
problem]
Gap(s)
in existing solution(s)
There are existing solutions...
such as [competitors]
But they [insert problem/gaps
of existing solutions]...
Your solution
that fills the gap(s)
We, [name your company],
fill the gaps by [what
solution does]

20. +

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22. +

23. +

24. Ways to start
or end your pitch
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25. Must I follow
this structure? Purpose Problem Solution
Product Demo Traction Market Size
Competition Business Model Financials
Roadmap Why Now Team/Advisors
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26. Potential hooks:
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Strong traction within
short period and with
little resources.
Big clienteles or MOU
that indicates a
promising future.
1.
2.

27. +
Team members with
crazy track record and
relevant experiences
3.
Potential hooks:

28. End with a bang
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Create a sense
of urgency

29. +
PART 2
How to Visualize
an Investment
Pitch Deck
Watch the on-demand webinar to access
this part (link in description below)

30. +
Insert
your content
into the template
Apply
your branding to
make it your own
Customize
the template and
pitch your story