This document proposes a "Bank-as-a-Platform" solution to make bank data and services more accessible through a unified API platform. It would allow fintech apps to access normalized banking transaction data, perform identity verification and funds transfers. The business model involves per-use fees on data access and transaction fees. The opportunity lies in the growing European fintech market and need for banking innovation. The goals are to launch transaction data, payments and identity services in the UK and Germany in 18 months and expand to other large European markets.

1. FinPort
BANK-AS-A-PLATFORM
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2. Problem
● Bank data and services are not accessible and trapped in financial institutions
○ Lack of any standard or programmatic access (API)
● Financial ecosystem is highly fragmented:
○ 10000’s Financial products
○ 1000’s Financial institutions
○ 1000’s FinTech Innovators and apps
● Innovators and apps can’t leverage:
○ Data: Identity, Account transactions, Credit card, Investment, Loans, Insurance, Utilities,
Retirement, Taxes
○ Services: SEPA Direct Debit, SEPA Credit Transfer
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3. Solution - Bank-as-a-Platform
● Unified platform to access banking data from financial institutions
○ One unified platform based on modern APIs
● Data normalization and enrichment
○ The data collected is normalized and enriched with external data sources
○ I.E.: Name of the merchant, geo location, category
● Transfer funds
○ Simple SEPA Credit Transfer and Direct Debit API
● Identity verification
● Value added services for FinTech Apps
○ Real-time balance check, Income sources, Income forecast
○ Risk scoring and risk factors
○ Data intelligence, Marketing insight, Risk Analysis and Predictive Analytics
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4. Product strategy
● Provide a unified API to access data and services of all major banks in Europe
○ Integrate any existing bank API in a common platform when available
○ Access data via web or mobile scraping and build an API from scratch (Like Yodlee)
○ Provide fine grained authorization to apps on what they can do on behalf of the user (Like
Facebook connect)
● Provide a simple Funds Transfer API
○ Initiate SEPA Credit Transfer (Like SOFORT)
○ Initiate SEPA Direct Debit (Like GoCardless)
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5. Unified Distribution Platform
5
FinPort
FinApp FinApp FinApp FinApp FinApp FinApp FinApp
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6. Core Use-Cases
6
Access to Bank Data
● Multi-banking
● Accounting
● Risk/Credit Scoring
● Robo-advisor
● Personal Finance
● Personal Wealth
Management
Transfer Funds
● Financial Services
● Recurring subscriptions
● B2B Payments
Identity Verification
● KYC
● Fraud prevention
● Age verification
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7. Business Model
● Data access:
○ Pay per use model based on the number of accounts connected
○ Total addressable market: 400M of bank accounts in EU * number of Financial Services
● Transfer Funds:
○ 0.5%-1.0% transaction fees for credit transfer/direct debit
○ Total addressable market: EUR 72 Billion non-cash transactions in 2014
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8. The Opportunity
● EU ecosystem is ready to flourish thanks to new policies (PSD2) and a big pressure for innovation in
financial technology
● US market has already a developed ecosystem of third parties financial applications and data
providers:
○ Yodlee => Acquired for $600M (Public company)
○ Plaid => $15M VC funding in Series A
● $700Bn => EU FinTech Market Size
● EMEA spend on market data/analysis topped $10Bn, representing 38.6% of global demand
● $10Bn+ invested in FinTech creates a huge opportunity for data providers and information brokers
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9. Go-to-market
● UK and Germany first
● Startups/SMB first:
○ Early adopters and keen to use
innovative products
○ Likely to have exponential growth
○ Short sales cycle and implementation
○ We grow with the momentum of the
industry
● Distribution partnership with payment
providers and KYC services
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FinTech Startups
E-commerce and
recurring billers
(SMB)
Financial institutions, utilities
and e-commerce

10. 18 Months Goals
● Product goals:
○ Transaction Data, Identity Verification and
Payment initiation
○ GA support for UK and Germany
○ Beta support for the largest banks in France,
Italy and Spain
● Traction goals:
○ $70K+ MRR
○ 50%+ blended growth MoM
○ 4 larger customers in the sales pipeline
○ 100K linked bank accounts
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