A technical overview of all features and enhancements provided in the new Sitecore 9.1 release. Contains both the Experience Management as the Experience Platform features. Find the explanatory blog posts here: http://www.pieterbrinkman.com/2018/10/18/whats-new-in-sitecore-9-1-a-technical-overview/ Features including; Headless, Sitecore Javascript services (JSS), Sitecore Cortex, Experience Accelerator (SxA), Forms, WCAG, Machine Learning, Performance enhancements, Suggested Personalization, Predictive outcomes, content tagging, Open Calais, Universal Tracker, Sitecore Mobile SDK Also more information on how Sitecore is building towards the future. Presented by Mark Groves, Senior Director Product Management, and Pieter Brinkman, Senior Director Technical Marketing, during Sitecore Symposium 2018

1. #SitecoreSYM 1#SitecoreSYM#SitecoreSYM 1© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
What’s
new in 9.1
Presented by:
Mark Groves & Pieter Brinkman

2. #SitecoreSYM#SitecoreSYM 2
Sitecore 9.1 areas of focus
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
JavaScript Services (Headless)
Sitecore Cortex™ (ML)
Experience Accelerator
Partnership Integrations
Platform
Forms
Innovation Time to market Enhancements

3. #SitecoreSYM#SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Sitecore Experience
Management (XM)
Mark Groves, Senior Director Product Management
Sitecore

4. #SitecoreSYM
Headless & JSS
The headless CMS concept is one born of the
demands of the digital era and a business’s need
to focus on engaging customers with
personalized content via multiple channels at all
stages of the customer journey. As the content
in a headless CMS is considered “pure” (because
it has no presentation layer attached) just one
instance of it can be used for display on any
device; website, mobile, tablet, Internet of
Things devices, smart watches, etc.
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

5. #SitecoreSYM#SitecoreSYM 5
Sitecore and Headless
• "API-only" approach toWCM
• Front-end developers to
access "pure content"
• Marketers have limited control
over the content presentation
• Personalization and Analytics
are integrated separately
• Support has always been there!
• Content separated from presentation
• Sitecore SSCWeb API
• Sitecore ExperienceAccelerator Data
Modelling & JSON Rendering
• NEW - Sitecore JavaScript Services
• Commerce services are supported through
an API and accessed through JSS
What is
headless?
How does Sitecore
support this?

6. #SitecoreSYM#SitecoreSYM 6
New Sitecore JavaScript Service (JSS)
• Complete toolkit for modern
JavaScript developers
• Build full-fledged solutions
(SPAs, PWA, websites)
• By being completely unplugged
• Deploy in a physically decoupled
manner and run headlessly
• “Code-first“, beyond APIs
• Automated app import
• Same codebase – Sitecore runs JavaScript
• Full Experience Platform capabilities:
What is
Sitecore JSS?
Fully integrated
with XP?
- Experience Editor
- Personalization and testing
- Tracking & analytics

7. #SitecoreSYM
SXA
Providing reusable, templated UX layouts and
components to help you get up and running quickly
Fully integrated into the Sitecore editing function,
the Sitecore Experience Accelerator (SXA) reduces
your time to market by allowing content teams to
design, assemble, and deploy web content across
channels with fewer development resources.
IT and implementation partners can be relieved
of many page build responsibilities and can
focus on the high-impact requirements
that usually get relegated to phase two.
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

8. #SitecoreSYM#SitecoreSYM 8
SXA in 9.1
• Creation ofWCAG 2.0 compatible websites
• Wireframe and grayscale Modes
• Cross-site linking
• Per-site views
• Rendering variant component embedding
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

9. #SitecoreSYM
Enhancing the existing
and building the future
Core platform enhancements based on field
feedback – helping to reduce complexity and
operational costs by concentrating on XM
only customer requirements.
Moving towards a distributed/loosely-
coupled architecture based on NET Core
capable of running cross platform
(Windows/Linux)
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

10. #SitecoreSYM#SitecoreSYM 10
Enhancing the existing–Core platform
• 3rd party updates
• Content Search improvements
• Core architectural changes
• Scalability & infrastructure
improvements
9.0.2 XM 9.1 XM only
Cold start of CM
to Launch Pad
31.63 16.63
Number of files in bin 529 296
Content Editor opened
first time
24.01 4.21
Experience Editor
opened first time
4.82 3.01
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

11. #SitecoreSYM#SitecoreSYM 11
Enhancing the existing–Sitecore Forms
Forms has some exciting new features such as conditions and pre-filling of fields. Pre-filling allows to set a data-provider for a field
and pre-fill that field with data. Conditions allows to build forms that respond to user input and only show relevant questions.

12. #SitecoreSYM#SitecoreSYM 12
Enhancing the existing–– Update Center
Evolution of the
InstallationWizard
Now refactored to be a Speak 3
application with the ability to download
and install update packages. Connects
to an external service to retrieve
available packages for the Sitecore
Platform version and is able to
download the exact chosen update or
the latest available.
During the Update Package installation,
the Update Center can switch Sitecore
instance to Update mode which will
disable Modules, Customer and
Environment configuration layers.
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

13. #SitecoreSYM#SitecoreSYM 13
Building the future
Sitecore Identity
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

14. #SitecoreSYM#SitecoreSYM 14
Sitecore Identity
Sitecore
Identity
Experience
Manager
Experience
Platform
Experience
Commerce
• Responsible for handling the
authentication of users
• Provides Single Sign On using standard
federated authentication protocols
• Based on Identity Server4
• Compatible with old Membership
• Already used as the authentication
mechanism for Commerce
• From 9.1 it is the default login
mechanism across the platform
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

15. #SitecoreSYM#SitecoreSYM 15
Sitecore Host
• Lean common runtime for Sitecore NET Core instances
• Can host web/console apps and windows services
• Facilitates crosscutting concerns
(e.g. logging configuration)
• Functionality added via plugin mechanism
(built-in or dynamically using Nuget)
• Powering Apps and Services in 9.1—Horizon, Universal
Trracker and Sitecore Identity
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.

16. #SitecoreSYM#SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Introducing our new UI
Targeting the individual with a personalized
and contextual experience. Facilitating easy
adoption and utilizing the full potential of our
services. A user interface as powerful and
innovative as the engine behind it.

17. • Horizon is the next generation experience
for content management
• Reduces time to value significantly with
focus on the need of tomorrows user profiles
• Out of the box features for easy adoption
and utilization of the full Sitecore potential
• Providing a user interface that is just as
powerful and innovative as the engine behind
#SitecoreSYM
Horizon
You first
Man and
machine
Advanced
simulations
Full
perspective
Actionable
insights
Engaging
interface
Creating experiences
powered by
insights
H O R I Z O N

18. #SitecoreSYM
Making ease of use a Competitive Differentiator
• Working with content
an effective and intuitive interface
showing exactly how it will appear
in the hands of the audience.
• Improving performance
getting the insights you need to
create better experiences no
matter what you are working on.
• The full perspective
get an overview of the site and
quickly go to the page that needs
my attention based on insights.

19. #SitecoreSYM
Giving you actionable insights on all levels
Site dashboard Page insights & improvements Site perspective with insights

20. #SitecoreSYM 20#SitecoreSYM#SitecoreSYM 20© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
What’s New;
Experience Platform
@pieterbrink123
Pieter Brinkman, Senior DirectorTechnical Marketing
Sitecore

21. #SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
21
Sitecore CortexHarness your Experience Data with the power of Machine Learning
Scalable Data-Processing platform designed to integrate
with the xDB and Machine Learning workers
™

22. #SitecoreSYM#SitecoreSYM 22
Content
• One central location to manage content
• Integrate with third-party content sources
• Open to push content across all channels

23. #SitecoreSYM#SitecoreSYM 23
Analytics
• Analyze and measure
your content effectiveness
• Test content and presentation
across multiple segments
• Data compliance (GDPR)

24. #SitecoreSYM#SitecoreSYM 24
Content & analytics
Web
Mobile
eMail
Social
Advertising
Interactions
Conversions
Testresults
Patterns
Segments
AnalyticsContent

25. #SitecoreSYM#SitecoreSYM 25
Sitecore Cortex
Web
Mobile
eMail
Social
Advertising
Interactions
Conversions
Testresults
Patterns
Segments
Suggested personalization
Predictive outcomes
AnalyticsContent

26. #SitecoreSYM#SitecoreSYM 26
Content & analytics
Web
Mobile
eMail
Social
Advertising
Interactions
Conversions
Testresults
Patterns
Segments
Personalization
Marketing automation
Business intelligence
A/B testing
AnalyticsContent

27. #SitecoreSYM 27
Why Sitecore Cortex?The real buyer’s journey
Search eMail Website Mobile
app
Word of
mouth
Store
Purchase
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Processes
Systems
Data
Function
Digital Experience silos
Sitecore Experience Cloud
Cortex

28. #SitecoreSYM
© Copyright 2018 Sitecore
Data is key
Machine Learning requires a lot
of structured data.
Without large amounts of data
we don’t know if the patterns
are real or just random noise.
With Sitecore xDB you already
have large amounts structured,
first party, data already
available.

29. #SitecoreSYM#SitecoreSYM 29
Extend the Data
Processing Engine to
process existing XDB
customers data with
specific ML processors
SitecoreCortex Engine
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Innovation
Use existing experience
data in the xDB
Process and train models
of data at scale with the
Sitecore Cortex Data
Processing Engine
Fully pluggable
architecture

30. #SitecoreSYM#SitecoreSYM 30
SitecoreCortex an Example
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Sitecore Data
Processing
Engine
Configured ML Workers
Microsoft Machine
Learning server
Custom ML workers
Suggested
Personalization
Predictive Outcomes (TP)
Innovation

31. #SitecoreSYM#SitecoreSYM 31
SitecoreCortex an Example
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Cortex EngineMessagebus
Sitecore Data
Processing
Engine
Configured ML Workers
Microsoft Machine
Learning server
Custom ML workers
Suggested
Personalization
Predictive Outcomes (TP) results
Reporting
database
Other
xConnect
service
Storage
Innovation
Status Notification
Event
trigger

32. #SitecoreSYM#SitecoreSYM 32
SitecoreCortex an Example
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Cortex EngineMessagebus
Sitecore Data
Processing
Engine
Configured ML Workers
Microsoft Machine
Learning server
Custom ML workers
Suggested
Personalization
Predictive Outcomes (TP) results
Reporting
database
Other
xConnect
service
Storage
Innovation
Status Notification
Event
trigger

33. #SitecoreSYM#SitecoreSYM 33
SitecoreCortex an Example
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Cortex EngineMessagebus
Sitecore Data
Processing
Engine
Configured ML Workers
Microsoft Machine
Learning server
Custom ML workers
Suggested
Personalization
Predictive Outcomes (TP) results
Reporting
database
Other
xConnect
service
Storage
Innovation
Status Notification
Event
trigger

34. #SitecoreSYM#SitecoreSYM
Predictive outcomes
Personalize based
on likelihood of
user taking action
Where the contact
is likely to go
mountain biking

35. #SitecoreSYM#SitecoreSYM 35
SitecoreCortex – ContentTagging
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Sitecore Cortex automates
the task of content tagging
for both internal and
external search.
Integration with Open Calais
comes with an out-of-the-box
taxonomy. You do not need to
train your own model!
Content tagging creates
information taxonomies
used to provide better SEO
rankings, content
experiences and search
results on your website.
Sitecore Cortex uses a
configurable provider
framework for content tagging
which allows you to bring your
own Natural Language
Provider.
Enhancements

36. #SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
36
UniversalTrackerCollect all events during interactions on all devices
Scalable tracking service based on web API technology designed for full freedom
of collecting events as they occur real-time on any device

37. #SitecoreSYM#SitecoreSYM 37
UniversalTracker
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Universal Tracker
Sitecore Experience Database
Mobile App AR/VR
Virtual
Assistant
IoT Device WebsiteTracking service based on Web/REST API
technology
Track interactions as they’re occurring
Process interactions before they go into the
Experience Database
Plugin architecture
.NET Core
Innovation

38. #SitecoreSYM#SitecoreSYM 38
The Universal Tracker uses different stages in the whole process
UniversalTracker
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Universal Tracker
Collection Storing Processing
Mobile App
IoT Device
Website
xConnect
service
Innovation

39. #SitecoreSYM#SitecoreSYM
UniversalTracker Client SDK
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Innovation
Portable Class Library
Built into the Xamarin Mobile SDK
Register events
Interaction
Event types from xConnect
Additional events

40. #SitecoreSYM#SitecoreSYM#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Marketing automation
enhancements

41. #SitecoreSYM#SitecoreSYM 41
Marketing automation
+Commerce
Key business themes
Conversion
Account
development
RetentionWin back
Acquisition

42. #SitecoreSYM
Sitecore ExperienceCloud ™
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks
of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Personalization
Experience Data RepositoryExperience Data Repository
Customer Experience Management
Experience
Data Storage
Management
Delivery
Integration
Sitecore
Cortex

43. #SitecoreSYM
Thank you
© 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
Mark Groves
Pieter Brinkman, @pieterbrink123

44. #SitecoreSYM
FOR DISCUSSION PURPOSESONLY. Sitecore Confidential
and Proprietary. © 2018 Sitecore Corporation A/S. All rights
reserved. Sitecore® and Own the Experience® are registered
trademarks of Sitecore Corporation A/S. All other brand and
product names are the property of their respective owners.
#SitecoreSYM © 2001-2018 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 44