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Presentation at MIPA Journalism Day 2012 by Megan Hughes, adviser at Park Hill South High School

Aperfeiçoamento pessoalTecnologiaNotícias e política
1 de 35
@mehughes
Questions or comments throughout? Use #JDAY2012
How do you use social media in your personal life?
• Talk to people • Share ideas and feelings • Publicize events • Post pictures and videos • Discuss news of all sorts • Inform others about your life • Ask people questions • Many other ways….
You can use it in the same ways for your publication.
67% of young adults 16-24 have joined a Social Network, making it the number one platform for creating and sharing content (Universal McCann, 2010) • Facebook • Twitter • Pinterest
facebook • 483 million daily active users on average (in December 2011) • By far the most popular social media site worldwide • Continually developing and offering resources to everyone… including journalists! // Facebook + Journalists
What organizations do you “like” or “subscribe” to?
facebook The pros use it to: • Publicize and market their publications • Drive traffic to their publication websites • Interact with their readers
facebook Tips from the pros: • Include images in posts – Kansas City Star -- NPR • Ask questions for response – Chicago Tribune -- NY Times -- STLtoday • Trivia/Fill in the Blank/Etc. – ESPN -- Entertainment Weekly
facebook Ideas from HS Pubs: • Post links to stories on your web site -- SME • Use Timeline to your advantage -- BVNW -- Pro Tips • Create a Welcome Page -- Carmel HS // HiLite.org -- St. Teresa’s Academy // dartnewsonline.com • Use Pagemodo.com
facebook More ideas for publicity: • Post Contest Winners • Special web-only offers • Include photos that didn’t make it in the yearbook --Park Hill South HS // southpaw
facebook NY Times is going a step further with Facebook… • Engage in “live chats” with readers • They used comments • Designed to be short but highly engaging • One way to directly and immediately engage with readers • Check out their 8 Tips for Success
facebook BE CAREFUL: • Facebook users don’t want you clogging their timelines with posts • Quality over quantity • Don’t just shovel if you want real interaction
What other ways are you already using facebook?
twitter • 140 million active users • 340 million Tweets a day • One of the fastest growing social networks online • A major tool in journalism today
twitter Pros use it to: • Publicize and market their products • Drive traffic to their websites • Interact with their readers • SAME AS FACEBOOK!
What main difference do you see in how news orgs use Twitter over FB?
twitter Breaking News! • Kansas City Star • KMBC9 News • CNN • Ways journalists can use before, during and after reporting a story
twitter Tips for good tweets: • Include pics and videos in tweets –People love visuals • Ask questions for response // @ mentions • Be funny!
twitter Ideas from HS Pubs: • Morning Announcements – St. Teresa’s Academy • Schedule Tweets • Create local hashtags • Two good examples -- Carmel HS // HiLite.org -- Blue Valley Northwest HS // BVNWnews.com
twitter More ideas for publicity: • Twitpic contests • Special Twitter-only offers • Mention people in stories and Tweet links at them • Follow back your followers! • Top Tweets // FHN Today
twitter Take your tweets one step further… • Live Tweet events! Use a hashtag to make it easy to follow • Publicize ahead of time • BVtigernews.com • After event, use Storify.com to aggregate tweets sharing one hashtag and create web posts // PHSView.com
twitter BE CAREFUL: • Tweets should come out at times other than just your pub class time • Big quantity is okay here • Verify breaking news!
What other ways are you already using twitter?
pinterest • 12 million US users (and growing) • Up and Coming social media network • Users spend (on average) 89 minutes on Pinterest • Recently passed Twitter in referral traffic // see table on next slide
pinterest Pros use it to: • Publicize and market their products TOMS • Drive traffic to their websites STL Post-Dispatch • Interact with their readers Columbia Tribune • Plus, offer local connections Des Moines Register Columbia Missourian
pinterest Ideas from HS Pubs: • Pin Your Own Content! – Hi Lite News Online • Pin Content Related to your publication or that your readers would like to see –PHS View
pinterest More ideas for publicity: • Like and Repin posts (engage with readers!) • If someone repins your post, comment and thank them • Shift from search to discovery • Marketing Tips // Guide
pinterest BE CAREFUL: • Make sure your images are not copyrighted • Don’t pin just to pin// create boards that make sense for your readers • Follow appropriate people
What other ways can you think of to use pinterest?
Questions or comments #JDAY2012
Want this presentation? Tweet // DM @mehughes for the link
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Social media

  • 2. Questions or comments throughout? Use #JDAY2012
  • 3. How do you use social media in your personal life?
  • 4. • Talk to people • Share ideas and feelings • Publicize events • Post pictures and videos • Discuss news of all sorts • Inform others about your life • Ask people questions • Many other ways….
  • 5. You can use it in the same ways for your publication.
  • 6. 67% of young adults 16-24 have joined a Social Network, making it the number one platform for creating and sharing content (Universal McCann, 2010) • Facebook • Twitter • Pinterest
  • 7. facebook • 483 million daily active users on average (in December 2011) • By far the most popular social media site worldwide • Continually developing and offering resources to everyone… including journalists! // Facebook + Journalists
  • 8. What organizations do you “like” or “subscribe” to?
  • 9. facebook The pros use it to: • Publicize and market their publications • Drive traffic to their publication websites • Interact with their readers
  • 10. facebook Tips from the pros: • Include images in posts – Kansas City Star -- NPR • Ask questions for response – Chicago Tribune -- NY Times -- STLtoday • Trivia/Fill in the Blank/Etc. – ESPN -- Entertainment Weekly
  • 11. facebook Ideas from HS Pubs: • Post links to stories on your web site -- SME • Use Timeline to your advantage -- BVNW -- Pro Tips • Create a Welcome Page -- Carmel HS // HiLite.org -- St. Teresa’s Academy // dartnewsonline.com • Use Pagemodo.com
  • 12. facebook More ideas for publicity: • Post Contest Winners • Special web-only offers • Include photos that didn’t make it in the yearbook --Park Hill South HS // southpaw
  • 13. facebook NY Times is going a step further with Facebook… • Engage in “live chats” with readers • They used comments • Designed to be short but highly engaging • One way to directly and immediately engage with readers • Check out their 8 Tips for Success
  • 14. facebook BE CAREFUL: • Facebook users don’t want you clogging their timelines with posts • Quality over quantity • Don’t just shovel if you want real interaction
  • 15. What other ways are you already using facebook?
  • 16. twitter • 140 million active users • 340 million Tweets a day • One of the fastest growing social networks online • A major tool in journalism today
  • 17. twitter Pros use it to: • Publicize and market their products • Drive traffic to their websites • Interact with their readers • SAME AS FACEBOOK!
  • 18. What main difference do you see in how news orgs use Twitter over FB?
  • 19. twitter Breaking News! • Kansas City Star • KMBC9 News • CNN • Ways journalists can use before, during and after reporting a story
  • 20. twitter Tips for good tweets: • Include pics and videos in tweets –People love visuals • Ask questions for response // @ mentions • Be funny!
  • 21. twitter Ideas from HS Pubs: • Morning Announcements – St. Teresa’s Academy • Schedule Tweets • Create local hashtags • Two good examples -- Carmel HS // HiLite.org -- Blue Valley Northwest HS // BVNWnews.com
  • 22. twitter More ideas for publicity: • Twitpic contests • Special Twitter-only offers • Mention people in stories and Tweet links at them • Follow back your followers! • Top Tweets // FHN Today
  • 23. twitter Take your tweets one step further… • Live Tweet events! Use a hashtag to make it easy to follow • Publicize ahead of time • BVtigernews.com • After event, use Storify.com to aggregate tweets sharing one hashtag and create web posts // PHSView.com
  • 24. twitter BE CAREFUL: • Tweets should come out at times other than just your pub class time • Big quantity is okay here • Verify breaking news!
  • 25. What other ways are you already using twitter?
  • 26. pinterest • 12 million US users (and growing) • Up and Coming social media network • Users spend (on average) 89 minutes on Pinterest • Recently passed Twitter in referral traffic // see table on next slide
  • 27.
  • 28. pinterest Pros use it to: • Publicize and market their products TOMS • Drive traffic to their websites STL Post-Dispatch • Interact with their readers Columbia Tribune • Plus, offer local connections Des Moines Register Columbia Missourian
  • 29. pinterest Ideas from HS Pubs: • Pin Your Own Content! – Hi Lite News Online • Pin Content Related to your publication or that your readers would like to see –PHS View
  • 30. pinterest More ideas for publicity: • Like and Repin posts (engage with readers!) • If someone repins your post, comment and thank them • Shift from search to discovery • Marketing Tips // Guide
  • 31. pinterest BE CAREFUL: • Make sure your images are not copyrighted • Don’t pin just to pin// create boards that make sense for your readers • Follow appropriate people
  • 32. What other ways can you think of to use pinterest?
  • 34. Want this presentation? Tweet // DM @mehughes for the link