What Buyer's Want: Michelle Stark of Men's Health

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PhotoShelter, Inc

Saúde e medicina Design

JUNE 2011

How We Hire
Photographers
Michelle Stark
Senior Photo Editor
Men’s Health Magazine

MEET MICHELLE STARK

• Senior Photo Editor, Men’s Health
• Asst. Photo Editor, Deputy Photo Editor,
Men’s Fitness
• Photo Researcher, Colors
• Photo Asst., Glamour
• Graduated from Boston University

PHOTOGRAPHY IN MEN’S HEALTH

• Men’s lifestyle magazine focused on health,
nutrition, food, gadgets, and fashion
• Real & relatable, not overly pretentious
• Imagery driven by stories
• Not overly digitized or retouched

CONTRIBUTING PHOTOGRAPHERS

• The “well” is the meat of the magazine
• 10-15 shoots per issue
• Use 1-4 images from each shoot
• Well-known and established photographers
• Also license images from stock agencies for set rates – Getty, AP,
Trunk Archive, folio-iD, Retna Images, iStock, August Images

FINDING NEW PHOTOGRAPHERS

• Must fit the magazine’s style
• Food, still life, portrait, fashion, fitness
• Hire first for small stories or license one photo
• Portfolio reviews
• Do one thing and do it well

MICHELLE WILL READ YOUR EMAIL IF…

• Personalized and addressed to me
• Explanation of why you’re a good fit for the
magazine
• Images are embedded in the email
• Don’t use a subject starting with “Re:” because it
looks like you’re trying to trick me

WEBSITES THAT CATCH MICHELLE’S EYE

• Easy to navigate
• Loads quickly
• No elaborate intros
• No music
• Easy to move from large images to
thumbnails
• Include tear sheets if you’re established

NEXT BUYER WEBINAR
Tuesday, December 6, 2011
4pm-5pm ET
Steve Fine
Sports Illustrated

REGISTER NOW:
https://www2.gotomeeting.
com/register/834844594

PHOTO BUSINESS BOOTCAMP
Get five weeks of free
online business courses
via email from
PhotoShelter

Sign Up Today:
http://www.photoshelter.com/m
kt/photo-business-bootcamp

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What Buyer's Want: Michelle Stark of Men's Health

1. JUNE 2011 How We Hire Photographers Michelle Stark Senior Photo Editor Men’s Health Magazine

2. MEET MICHELLE STARK • Senior Photo Editor, Men’s Health • Asst. Photo Editor, Deputy Photo Editor, Men’s Fitness • Photo Researcher, Colors • Photo Asst., Glamour • Graduated from Boston University

4. PHOTOGRAPHY IN MEN’S HEALTH • Men’s lifestyle magazine focused on health, nutrition, food, gadgets, and fashion • Real & relatable, not overly pretentious • Imagery driven by stories • Not overly digitized or retouched

6. CONTRIBUTING PHOTOGRAPHERS • The “well” is the meat of the magazine • 10-15 shoots per issue • Use 1-4 images from each shoot • Well-known and established photographers • Also license images from stock agencies for set rates – Getty, AP, Trunk Archive, folio-iD, Retna Images, iStock, August Images

8. FINDING NEW PHOTOGRAPHERS • Must fit the magazine’s style • Food, still life, portrait, fashion, fitness • Hire first for small stories or license one photo • Portfolio reviews • Do one thing and do it well

10. MICHELLE WILL READ YOUR EMAIL IF… • Personalized and addressed to me • Explanation of why you’re a good fit for the magazine • Images are embedded in the email • Don’t use a subject starting with “Re:” because it looks like you’re trying to trick me

11.

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13. WEBSITES THAT CATCH MICHELLE’S EYE • Easy to navigate • Loads quickly • No elaborate intros • No music • Easy to move from large images to thumbnails • Include tear sheets if you’re established

14. ahetherington.com

15. www.johnloomis.com

16. www.levibrownphoto.com

17. nigelcox.net

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39. NEXT BUYER WEBINAR Tuesday, December 6, 2011 4pm-5pm ET Steve Fine Sports Illustrated REGISTER NOW: https://www2.gotomeeting. com/register/834844594

40. PHOTO BUSINESS BOOTCAMP Get five weeks of free online business courses via email from PhotoShelter Sign Up Today: http://www.photoshelter.com/m kt/photo-business-bootcamp

What Buyer's Want: Michelle Stark of Men's Health

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