- How a brand can support and hypercharge your business. - The importance of brand consistency across all platforms. - Understanding and using your brand to its capacity. - Notable brand moments of 2018 from a company and marketing perspective.

1. YOUR
BRAND IS
MORE THAN
YOUR LOGO
Insights on Branding from the Front Line of Marketing

2. Julia Becker
Collins
• COO,VisionAdvertising
“Ambitious. Determined.
Lifting as I climb.”
• julia@vision-advertising.com
• Corporate
– Twitter: @VisionRockStars
– Instagram: @VisionAdvertisingRocks
– Facebook: visionadvertising
• Personal
– @JuliaRivka

3. Phil
Hollows
• CEO, FeedBlitz
• Author: List Building for Bloggers
“Win the Inbox”
• phil@feedblitz.com
• Corporate
– Twitter: @FeedBlitz
– Instagram: @FeedBlitz
– Facebook: feedblitz
• Personal
– @phollows

4. A Strong Brand Will
Drive You
And Your Business
Forward Faster

5. What is a
Brand?
A strong brand is a powerful filter
• Mission
• Tribe
• Goals
• Corporate
• Culture
• Deliverables

6. Why
Brand?
A strong brand is a deep foundation
• Support your goals
• Clear communication
• Resonate with your market
• Establish culture
• Guide buying decisions
• Become the default choice in your space

7. The
Branding
Dilemma
A strong brand defines itself
• Personal branding
– Early stage
– Usually limiting
– Examples:
• Steve Jobs
• Beyoncé
• Corporate Branding
– Resilient
– Mature
– Own tone and voice:
• Nike

8. Building
Out Your
Brand
A strong brand is recognizable
• Tone
• Platforms
• Content
• Culture

9. Brand
Goals
A strong brand is an influencer
• Unique
• Differentiated
• Authentic
• Consistent
• Focused
• Multi-Faceted
• Multi-Layered

10. Practice
Safe
Branding
A strong brand is nurtured
• Legalities
• Leadership
• Team
• Your culture
• Their tribe
• A logo! Maybe 

12. Notable
Brand
Moments

13. NIKE

15. Discussion • Results
• Consistency
• Controversy
• Conversation
• Resilience
• Imitation

16. IHOP

18. Discussion • Results
• Consistency
• Controversy
• Conversation
• Resilience
• Imitation

19. WENDY’S

21. Discussion • Results
• Consistency
• Controversy
• Conversation
• Resilience
• Imitation

22. Your Brand
Challenges
• Where do you struggle?
• How can we help?
• Give us stories and examples! 
• Be specific
• What is your goal?

23. Q & A

24. A Strong
Brand
• Is a powerful filter
• Is a deep foundation
• Defines itself
• Is recognizable
• Influences people
• Is nurtured
A strong brand will drive you
and your business
forward faster

25. THANK YOU!