Role Of Social Media Web In Clubs

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Mariner Management / Peggy Hoffman

Presentation for the Golden State Chapter of CMAA on using social media in your club.

Tecnologia Notícias e política

ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009

Social media usage doubled since 2007 2010 – GenY outnumber Baby Boomers GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers

Member Objective Beth Kanter, bethkanter.org

Communicate (RSS, feed aggregator, bookmarking …)

Engage (Discussions, sharing, contributing…),[object Object]

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Role Of Social Media Web In Clubs

1. ROLE OF SOCIAL MEDIA &WEB IN YOUR CLUB Peggy Hoffman, CAE The Golden State Chapter CMAA October 19, 2009

2. www.marketingintelligenceblog.nl

3. Social media usage doubled since 2007 2010 – GenY outnumber Baby Boomers GenY & X “email passé” 1.5 M items shared on Facebook daily 78% trust peers vs. 14% ads Power is in the hands of consumers

5. Member Objective Beth Kanter, bethkanter.org

6. 5 Ways to use social media & the Web

8. Listen!

9. Find the tool(s) right for you

10. Create a community map

11. Sharing content

12. Generating buzz

13.

14. Communicate (RSS, feed aggregator, bookmarking …)

15.

16. Listen!

17. Find the tool(s) right for you

18. Create a community map

19. Sharing content

20. Generating buzz

21. Building Community

22.

23. Tools to share content / engage …

24. Tools to generate buzz …

25. Tools to build community …

26. 3 Small Actions to Take Learn to listen: Google’s Blog Search http://blogsearch.google.com/ Google Alerts http://www.google.com/alerts Social Mention http://www.socialmention.com/ Technoratihttp://www.technorati.com/ Twitter http://search.twitter.com/ Poll your members: Quick poll –what tools are they using Search on LinkedIn Import emails to “check” who’s there Test one outpost at a time

27. Contact Me Email: phoffman@marinermanagement.com Phone: 301-725-2508 Website: www.marinermanagement.com Twitter: @peggyhoffman LinkedIn: Peggy Hoffman

Role Of Social Media Web In Clubs

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