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(Accessible) Social Media

          in
Learning and Education
A little background information

o Established in 2007
o Activities
     Specialised in SEM=SEO+SEA+SMO
          SEO (search engine optimization)
          SEA (search engine advertising)
          SMO (social media optimization)
          S(E)M (search (engine) marketing)
          Main clients: insurance and music industry
     Social focus: ICT enabling People with Disabilities during
    education, job seeking and employment
          Special interest in basic ICT and ICT-based AT skills training
       Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Hype?

o Seems complex… But it
isn’t.
o The tools are out there.
o The pedagogical
framework is lacking in most
cases, while peer resistance
is omnipresent.




Source: Edudemic


      Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Social media a11y in 2011

2011 data – Poor accessibility…
(source: Denis Boudreau, AccessibilitéWeb, 2012)




   Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Social media a11y in 2012

 Few changes by March 2012.
                                                             Twitte        Faceb        LinkedI YouTu               Google
Most frequent a11y problems
                                                             r             ook          n       be                  +
#1 – Headings                                                  0/3           0/3           2/3           1/3              1/3
#2 – Colour contrast                                           0/1           0/1           0/1           1/1              0/1
#3 – Labels and Form fields                                    0/2           0/2           0/2           1/2              0/2
#4 – Keyboard Navigation                                       0/7           1/7           2/7           0/7              0/7
#5 – Text alternatives for pictures                            0/1           0/1           0/1           0/1              0/1
#6 – Multimedia                                                 NA           0/3            NA           0/3              0/3
#7 – Language                                                  0/2           1/2           1/2           1/2              1/2
#8 – Validation                                                0/1           0/1           0/1           0/1              0/1
Satisfied success criteria                                    0/15          2/20          5/15          4/20              2/20

      Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
But it can be accessible!

o Twitter vs. Easy Chirp:
     http://www.easychirp.com
o Facebook vs. m.Facebook
     http://m.facebook.com
o YouTube vs. Accessible YouTube / Amara
     http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using
    Amara - http://www.universalsubtitles.org/en/
o SlideShare vs. EasySlideShare:
     http://icant.co.uk/easy-slideshare/?slides=http://urlslideshare
o Accessible elearning: Atutor LMS
    http://www.atutor.ca

      Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Accessible course material,
                                                                including documents
o An accessible document is the basis for other accessible formats.
     PDF
     DAISY - audiobook
     Braille
    …
o Free tools (odt2daisy, odt2braille, Save as Daisy, …)




    Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Involving learners…




Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
So how to proceed?

o 80% of Americans use social media monthly (Forrester)
o Global users spend close to 6 hours/month on social
networking sites (Nielsen).
o Core is to learn:
    overarching concepts to utilize social media for
   learning
    how to design learning activities using social media
    pedagogical and theoretical frameworks for social
   media and learning


     Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Realigning New Technologies to Pedagogy
                                Table: Technology affordances mapped to different learning theories
                              Source: Grainne Conole. "New Schemas for Mapping Pedagogies and
                                                        Technologies". July 2008, Ariadne Issue 56

Theories                                Main focus                                   Map to technologies
Behaviourism                            • Trial and error learning                   • Presentation of content,
                                        • Learning through                           use of multiple media to
                                        association and                              convey information
                                        reinforcement                                • Feedback through e-
                                                                                     assessment tools
                                                                                     • Peer feedback

Cognitive constructivism                • Focus on the processes                                • Guided and adaptive
                                        by which learners build their                           instruction through
                                        own mental structures when                              interactive materials.
                                        interacting with an                                     • Access to resources and
                                        environment                                             expertise offers the
                                        • Task-orientated, favour                               potential to develop more
                                        hands-on, self-directed                                 engaging and student-
                                        activities orientated towards                           centred, active and
                                        design and discovery                                    authentic learning
                                                                                                environments.
           Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Theories                                Main focus                                   Map to technologies
Social constructivism                   •Emphasis on interpersonal                   • Asynchronous and
                                        relationships involving imitation            synchronous communication.
                                        and modelling and joint                      • Archive materials and
                                        construction of knowledge.                   resources provide ample
                                                                                     opportunity for vicarious
                                                                                     learning.
                                                                                     • Different online
                                                                                     communication tools and
                                                                                     learning environments / social
                                                                                     fora offer potential for new
                                                                                     forms of communities of
                                                                                     practice or facilities to support
                                                                                     & enhance existing
                                                                                     communities.
Situated learning                       •Learning as social participation                       • Networking capabilities of the
                                        •Shift from a focus on the                              Web enable more diverse
                                        individual and information-                             access to different forms of
                                        focused learning to an                                  expertise and the potential for
                                        emphasis on social learning                             the development of different
                                        and communication /                                     types of communities.
                                        collaboration.                                          • Online communication tools
                                                                                                and learning environments offer
                                                                                                the potential for new forms of
                                                                                                communities of practice or can
                                                                                                facilitate and enhance existing
           Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
                                                                                                communities.
Social Media & Learning

o Courses (15-20 sessions) how to do this:
     Learning foundation: examining connection “learning - social media”
     Concepts: broad trends that stem from using social media
     Tools: exploring various social media technologies, their functions
    and capabilities
     Usage: practical methods to employ social media for learning
     Personal activity: design a learning activity using social media
o After completing this course, trainer will be able to:
     Differentiate and learn about social media technologies/concepts
     Understand pedagogical opportunities for social media
     Design learning activities using social media
       Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Relevant initiative

o SMILE - Social Media in Learning and Education
    April 2012 - March 2013 (Facebook Digital Citizenship Research
   Grant)
    Online learning laboratory for 100 teachers from the 30 member
   states of European Schoolnet (EUN) to investigate and embrace the
   educational opportunities social media offers;
    Research with the learning laboratory participants to highlight
   trends and best practices for how social media is being used and
   can be used in classrooms;
    Broad dissemination of the research results
   through EUN’s interactive portals for teachers,
   as well as through European and international
   meetings and conferences.
     Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
What is moving?

o Consultation on “Opening up Education - a proposal for a
European Initiative to enhance education and skills
development through new technologies”
    Last quarter of 2012: EC Communication on Rethinking Skills
   aiming to increase the quantity, quality and relevance of skills supply
   for higher economic and social outcomes.
    Announce new EU Initiative on "Opening up Education“ (proposal):
        Exploit the potential contribution of ICTs and Open
       Educational Resources (OER) to education and skills
       development.
        Topic of a subsequent Communication in mid-2013.


     Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
Contact details

Mr. Karel Van Isacker
Projects & Business Developer
Mobile: (B) +32 496 334056
Mobile: (GR) +30 6942 868812
Phone: +32 51 568570
E-Mail: karel@phoenixkm.eu
Skype: karel.phoenixkm




     Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu

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Social media in an accessible learning perspective

  • 1. (Accessible) Social Media in Learning and Education
  • 2. A little background information o Established in 2007 o Activities  Specialised in SEM=SEO+SEA+SMO  SEO (search engine optimization)  SEA (search engine advertising)  SMO (social media optimization)  S(E)M (search (engine) marketing)  Main clients: insurance and music industry  Social focus: ICT enabling People with Disabilities during education, job seeking and employment  Special interest in basic ICT and ICT-based AT skills training Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 3. Hype? o Seems complex… But it isn’t. o The tools are out there. o The pedagogical framework is lacking in most cases, while peer resistance is omnipresent. Source: Edudemic Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 4. Social media a11y in 2011 2011 data – Poor accessibility… (source: Denis Boudreau, AccessibilitéWeb, 2012) Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 5. Social media a11y in 2012 Few changes by March 2012. Twitte Faceb LinkedI YouTu Google Most frequent a11y problems r ook n be + #1 – Headings 0/3 0/3 2/3 1/3 1/3 #2 – Colour contrast 0/1 0/1 0/1 1/1 0/1 #3 – Labels and Form fields 0/2 0/2 0/2 1/2 0/2 #4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7 #5 – Text alternatives for pictures 0/1 0/1 0/1 0/1 0/1 #6 – Multimedia NA 0/3 NA 0/3 0/3 #7 – Language 0/2 1/2 1/2 1/2 1/2 #8 – Validation 0/1 0/1 0/1 0/1 0/1 Satisfied success criteria 0/15 2/20 5/15 4/20 2/20 Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 6. But it can be accessible! o Twitter vs. Easy Chirp:  http://www.easychirp.com o Facebook vs. m.Facebook  http://m.facebook.com o YouTube vs. Accessible YouTube / Amara  http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using Amara - http://www.universalsubtitles.org/en/ o SlideShare vs. EasySlideShare:  http://icant.co.uk/easy-slideshare/?slides=http://urlslideshare o Accessible elearning: Atutor LMS http://www.atutor.ca Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 7. Accessible course material, including documents o An accessible document is the basis for other accessible formats.  PDF  DAISY - audiobook  Braille … o Free tools (odt2daisy, odt2braille, Save as Daisy, …) Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 8. Involving learners… Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 9. So how to proceed? o 80% of Americans use social media monthly (Forrester) o Global users spend close to 6 hours/month on social networking sites (Nielsen). o Core is to learn:  overarching concepts to utilize social media for learning  how to design learning activities using social media  pedagogical and theoretical frameworks for social media and learning Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 10. Realigning New Technologies to Pedagogy Table: Technology affordances mapped to different learning theories Source: Grainne Conole. "New Schemas for Mapping Pedagogies and Technologies". July 2008, Ariadne Issue 56 Theories Main focus Map to technologies Behaviourism • Trial and error learning • Presentation of content, • Learning through use of multiple media to association and convey information reinforcement • Feedback through e- assessment tools • Peer feedback Cognitive constructivism • Focus on the processes • Guided and adaptive by which learners build their instruction through own mental structures when interactive materials. interacting with an • Access to resources and environment expertise offers the • Task-orientated, favour potential to develop more hands-on, self-directed engaging and student- activities orientated towards centred, active and design and discovery authentic learning environments. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 11. Theories Main focus Map to technologies Social constructivism •Emphasis on interpersonal • Asynchronous and relationships involving imitation synchronous communication. and modelling and joint • Archive materials and construction of knowledge. resources provide ample opportunity for vicarious learning. • Different online communication tools and learning environments / social fora offer potential for new forms of communities of practice or facilities to support & enhance existing communities. Situated learning •Learning as social participation • Networking capabilities of the •Shift from a focus on the Web enable more diverse individual and information- access to different forms of focused learning to an expertise and the potential for emphasis on social learning the development of different and communication / types of communities. collaboration. • Online communication tools and learning environments offer the potential for new forms of communities of practice or can facilitate and enhance existing Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu communities.
  • 12. Social Media & Learning o Courses (15-20 sessions) how to do this:  Learning foundation: examining connection “learning - social media”  Concepts: broad trends that stem from using social media  Tools: exploring various social media technologies, their functions and capabilities  Usage: practical methods to employ social media for learning  Personal activity: design a learning activity using social media o After completing this course, trainer will be able to:  Differentiate and learn about social media technologies/concepts  Understand pedagogical opportunities for social media  Design learning activities using social media Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 13. Relevant initiative o SMILE - Social Media in Learning and Education  April 2012 - March 2013 (Facebook Digital Citizenship Research Grant)  Online learning laboratory for 100 teachers from the 30 member states of European Schoolnet (EUN) to investigate and embrace the educational opportunities social media offers;  Research with the learning laboratory participants to highlight trends and best practices for how social media is being used and can be used in classrooms;  Broad dissemination of the research results through EUN’s interactive portals for teachers, as well as through European and international meetings and conferences. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 14. What is moving? o Consultation on “Opening up Education - a proposal for a European Initiative to enhance education and skills development through new technologies”  Last quarter of 2012: EC Communication on Rethinking Skills aiming to increase the quantity, quality and relevance of skills supply for higher economic and social outcomes.  Announce new EU Initiative on "Opening up Education“ (proposal):  Exploit the potential contribution of ICTs and Open Educational Resources (OER) to education and skills development.  Topic of a subsequent Communication in mid-2013. Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
  • 15. Contact details Mr. Karel Van Isacker Projects & Business Developer Mobile: (B) +32 496 334056 Mobile: (GR) +30 6942 868812 Phone: +32 51 568570 E-Mail: karel@phoenixkm.eu Skype: karel.phoenixkm Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu