1. Question two:
How effective is the combination of your main products and ancillary tasks?
Click image for video.

2. Question two:
What is a brand image and why is it important?
What is a brand? A brand is something different to a product because branding is
the image we have of something as opposed to the thing itself.
For example, coffee is the
product whereas Kenco or
Mellow Birds is the brand.
Branding occurred because of mass production of different products, and therefore each
product needed it’s own distinct brand. Consumers needed different ‘personalities’ for
each version of a product because of the choices available. Branding is all about creating
a memorable image, to help one brand stand out from the rest and give us a reason to
buy it.

3. Question two:
What is a brand image and why is it important?
How does it apply to the music industry? One importance of branding is that it turns
a product- or a musician- into something unique. There are so many artists out that
they need an image or a brand, to make them distinct and help us recognise them
from the crowd. It gives them a ‘personality’ and an attachment we can relate to. All
musicians will have some form of branding. This could be a logo, colour, costume etc.
This brand image will then be repeated over and over again to get the audience to
familiarise themselves with this image- which will have positive connotations for the
target audience. As a result, if they see something that relates to this artists brand
image, they automatically recognise them.
For example, part of Michael Jackson’s brand image
was his clothing. During the “Bad era” his image was
portrayed as ‘cool’ and ‘tough’ and therefore wore
lots of black, reds or blues as well as leather type
clothing with lots of buckles and belts to give off this
This ‘bad’
‘tough’ image to the fans. It was important to use this image was
image as it reflected his album and the songs. Also, it Jackson’s
made a change from a previous image he’d portrayed main
branding
as changing ones image a lot helps keep them current during the
and interesting. late 80s.

4. Question two:
What is a brand image and why is it important?
Why is it important? Branding is an important factor in a musicians career because it
gives the audience something to recognise the artist from, as well as making it easier
to sell products because they don’t need to explain who this product belongs to,
their fans already know. This also gives the fans a feeling of having a ‘special
connection’ with the artist, being a part of something that only fans would know
about.
For example, if fans of Michael
Jackson saw this on a product, they
would automatically realise that this
is his logo- meaning the product has
something to do with Jackson, and as
a result making it more likely that
they’ll buy it because it has Jackson’s
branding on it.
Branding can make a particular artist unique and
gives them something that other artists don’t
have. It gives a positive image for the artist and
Click for video. This is MJJ Productions logo, which
can boost sales if this image is attached to things is placed on Jackson products and before videos of
like music videos/albums. It’s also important to the singer. It gives the fans a special connection
carry this image outside of music videos to really with Jackson because only they understand what
make it recognisable with fans. this logo actually means.

5. Question two:
What is a brand image and why is it important?
Why we needed a brand image for our band: We needed to create a brand image for
our band because this was us portraying a “new band” so we needed to create
something memorable and unique for the audience so they could remember our
band and music video above others. We needed to keep this image consistent and
simple, as to make it instantly recognisable. We also repeated the images [in the
video, and in digipak] to keep the familiarity. The audience may see our video and
therefore we needed to ensure that they recognise the album [i.e. the product that
will bring in the money] belongs to them and relates to the cool video they’ve just
seen.

6. Question two:
What elements have you used to create a brand image in your products?
The image we wanted to give our band was to make it fun, quirky, carefree and
different to other genres, yet still trying to stick to the indie-pop genre. To do this,
the elements we used were colour and costume; the bands clothing- the colours
they wore, what they wore and the Fox costume. We used these elements in
specific ways to make it fit into the indie-pop genre as well as creating the image
outlined above.
However, it wasn’t enough just using these elements, we needed to repeat these
images/colours to create a brand identity and awareness of our products. In order
to do this, we’ve used consistency, simplicity and repetition to create our brand
image. For example, we’ve repeated the Fox image over each of our products to
show awareness and give the audience something memorable. We’ve tried to give
our brand image it’s own ‘personality’ i.e. repeating the fox in the video, the logo
and ancillary tasks make it more interesting, unique and memorable and this can
also be seen as entertaining; which also adds to our brand image. Therefore, this
image transfers onto our band and this makes our band seem the same: exciting,
unique etc.

7. Question two:
How do they work?
Band’s outfits: The band’s outfits represent a typical indie-pop band, and show the
‘casual’ part of their brand image. The hairstyle that our drummer has is much more
The hairstyle that our lead-singer taken care of than the lead-singers, which helps us
has is very typical of an indie-pop appeal to both genders. This shows off the ‘different’
singer’s. It’s slightly long, with no side of the brand image because she’s taken more
specific style to it. This adds to the care of her appearance than most indie-pop
‘casual’ image that a lot of indie- members normally do.
pop bands represent. We felt it was
important to have hair that a lot of Her clothing has a
boys could relate too because that’s ‘vintage’ look about it,
the main goal of indie-pop. which makes it different
to other genres and
He’s also wearing a simple cardigan and t- shows off our bands
shirt with an image on it, nothing bright or quirky side. It’s nothing
over the top. This fits in with indie-pop extraordinary, yet it
genre because they’re clothes that could couldn’t all be found on
typically be found on the high-street, the high-street, which
which shows this ‘carefree’ and ‘casual’ adds to this ‘different’
element that a lot of indie-pop bands try brand image.
to represent.
The pants that he’s wearing are also Her overall clothing matches the colours of the other band
fashionable with all types of people at the members, as we felt it was important aspect to making them
moment, which again show a casual element to look like a real band. The colours aren’t overly bright, and it’s
the brand image. It also shows that he could something that could be worn by anyone, again showing the
appeal to people outside of our genre. casual aspect to the band’s image.

8. Question two:
How do they work?
Colours used: The colours we used throughout all our products vary from being very
“indie” to very “pop”. This adds to the quirky and fun elements of our brand image.
The colours on the digipak vary from
bright to dull. This offers a range from
all aspects of the indie-pop genre. The
‘randomness’ of the colours help add
to showing our band to be carefree,
fun-loving and quirky.
The ending of the video, we used overly bright colours to attract
and entertain our audience, which fits in the ‘pop’ side of indie-
pop. It also shows off our band as fun and quirky which is apart of
our brand image.
We’ve used a mixture of bright
and dull colours on our logo,
again which shows off the
quirky, fun and exciting
elements of our band’s
personality. The colours help it
stand out from other products
made by other artists/bands.

9. Question two:
How do they work?
Fox costume: Having a Fox in our music video portrays our band to be quirky, unique
and fun. It’s not something you typically see in music videos and therefore makes our
band seem different, as well as making them memorable.
Using a fox costume in our music video helps add to the quirky element to our band.
When we’ve taken photos of the Fox or used it in our music video, we’ve placed it in
‘funny’ positions or comical situations [i.e. having a relationship with a person]. This
would help to portray our band as funny because the fox is representing the band, and
this is what the audience sees the most of, as it’s repeated over various images, so they
‘get to know’ the fox.
Click this

10. Question two:
How do they work?
Fonts: We used the same font for our band title on our logo, digipak and
advertisement. We also used several different fonts on the advertisement to add in
variety and not make it too boring and ‘samey.’
We tested out various fonts, and asked friends what they
thought, before deciding on the top one for our main font. We
felt that the retro feel of it added to our quirky and unique image
because it’s not something that’s seen a lot and therefore makes
our band stand out from other bands. We felt the simplicity of it
was what made it stand out so well as it’s not ‘over the top’ and
fits in nicely with the indie-pop genre.
We used a mixture of different retro
fonts on the advert as it gives the
audience something different and
makes the product look more
aesthetically pleasing, yet is still in
keeping with our title font.

11. Question two:
How do they work?
Consistency and Repetition: These were the most important factors when creating our
products. We needed to make sure that we repeated these images over and over so the
audience would know that the products are linked and make them remember them
over time. The main aspect we repeated was the fox image, which appears over each of
our products. This has become our bands main ‘branding’ as it appears in the logo,
video, dickipak and advert. The audience would begin to realise that this fox is linked
with this band and therefore any products with that fox on it would appeal to the fans
of our band, and as a result bring in money for our products.
It was also important to keep the colour scheme fairly consistent. We did used a
mixture of light and dark colours, but they were usually the same colours throughout-
yellows, pinks, blues. Again, it helps our band become recognisable and our target
audience would appeal to these colours as they’re not overly ‘childish’ but not totally
sophisticated.
Lastly, we made sure our band wore similar styled clothing in the music video and in
the photoshoot. This was because our band needed to represent an indie-pop band
and couldn’t wear something totally outrageous or striking as it could be confused with
another genre. This helps us look like an indie-pop band and appeal to the right
audience.

12. Question two:
How effective are they?
At the completion of all our products, we did some audience feedback for our VIDEO and
our ANCILLARY TASKS . This helped us discover what we did well, and what we could have
improved upon. Overall, people said our brand image was good and clear.
This shows that the repetition of our fox image, using the correct elements that made it
belong to the indie-pop genre, whilst adding our own ‘image’ and style in there, helped us
to create a successful brand image overall. In the video we took of our classmates
answering questions on our products, they said that the most unique aspect of our
products was “the fox costume” because “you don’t see that in music videos, usually” and
therefore we feel that using that for our main focus of our brand image was right and it
gained the right sort of attention.

13. Question two:
How effective are they?
In other aspects of our brand, our audience feedback shows that we’ve been successful in
those areas too.
BAND IMAGE and overall BRAND IMAGE:
We got our band to stick to as many indie-
pop conventions through their outfits as
possible, and our feedback shows we’ve
been successful. It’s shown that our band
was the most convincing out of the whole
music video which I believe was the most
important factor, because if the band didn’t
look convincing then neither would our
video.
Our video and ancillary tasks were described as
‘different and unique’ which is what our brand
image was. I believe we have achieved this by the
fox, the colours and our logo. Also, aside from
repeating images, the uniqueness of the video
makes it memorable and recognisable to an
audience, which is really important- especially if this
was a real product.

14. Question two:
How effective are they?
We also asked our audience if they could think of any improvements for our video or
ancillary tasks. The overall answers were pleasing because they were simple changes that
could have been made, and I think this is a good result because it shows that most of our
branding worked and appealed to the audience.
MUSIC VIDEO: ANCILLARY TASKS:
In order for our band to look totally professional, they suggested using real instrument
players. If we were to make this product again, I think it would be something to consider
as it would give our band ‘an edge’ and look more convincing. Also, they said that the
digipak and advert could have had more reference to our video. However, I believe that
the quirkiness of our ancillary tasks reflect our band and image and is apart of the
branding of our band.

15. Question two:
How effective are they?
Personally, I believe that all our products do look continuous
and like they all belong together. I think our overall brand
image has worked and we got our band to look ‘fun, quirky
and different’ and this was expressed in the audience
feedback. I think if we were to make this product again, I
would consider using people would really could play
instruments, just to add to the authenticity of our band, and
perhaps like the audience feedback suggested, make the
ancillary tasks link to our music video a little more. In all, I
believe we were highly successful.