There’s been a major revolution in commerce, and you never even noticed: the shopping cart is dying. iPhones, Pinterest buy buttons, Amazon Dash, tokenization, apps and on-demand commerce have all changed how we buy products online. Hear about the future of online commerce and how that future is here today with a new sweet of order management and retail management tools provided by Magento.

1. BEYOND THE SHOPPING CART

2. Something Digital will be talking about its own products and/or
services, which it makes available directly to customers. The
statements and opinions contained herein are those of
Something Digital and not of NetSuite. NetSuite has not verified
any statements or claims herein and assumes no responsibility
for such statements or claims.
CAUTIONARY NOTE:

5. Phillip Jackson (@philwinkle)
- 15 years of ecommerce
- South Florida Magento Meetup
- Moderator on StackExchange
- 4x Magento Certifications
ABOUT ME

10. BEYOND THE SHOPPING CART:
HOW TECHNOLOGY IS
REVOLUTIONIZING ECOMMERCE

11. THE SHOPPING CART
IS DEAD

12. …OR DYING

13. • Passive commerce
• Conversational commerce
• Ambient commerce
• On-demand commerce
THE FUTURE OF COMMERCE

14. A BRIEF HISTORY OF COMPUTING

15. WE HAVE SPENTTHE PAST 35
YEARS OF THE PERSONAL
COMPUTING REVOLUTION WITH
REAL-WORLD METAPHORS
FOR NEARLY EVERYTHINGTHAT
WE COME INTO CONTACT WITH

16. “FOLDERS”

17. “FILES”

18. “TRASH CAN”

19. The Desktop Metaphor
The computer's metaphorical
desktop, with its onscreen
windows and hierarchy of folders,
is the only digital work
environment most users and
designers have ever known. The 1984 Macintosh
WHAT HAPPENED TO THE DESKTOP?

22. THE DESKTOP, BY
DESIGN, IS A MONO
TASKING DEVICE

23. “…empirical studies show that the
traditional desktop design does not
provide sufficient support for today's
real-life tasks involving collaboration,
multitasking, multiple roles, and
diverse technologies”

24. WITHOUT A DESKTOP,
OUR OLD COMPUTER
METAPHORS BEGINTO
BREAK DOWN

26. vs.

32. THE BIRTH OFTHE
SHOPPING CART

33. A perfect environment
- World Wide Web
- Secure browsers
- Debit Card Proliferation
THE BIRTH OF THE SHOPPING CART

35. • “Goldilocks conditions”:
• World Wide Web
• Secure browsers
• Proliferation of debit cards
• NAFTA, U.S. Economic policy
THE BIRTH OF THE SHOPPING CART

36. 2007

39. SEPTEMBER 19, 2013

41. THE WAYTHE WORLD
LOOKS NOW

43. THE DEATH OFTHE
SHOPPING CART

44. • Commerce is on-demand and realtime
• Shopping as a destination
• Shopping AT your destination
• Passive commerce (set it and forget it)
• Impulse buys
THE DEATH OF THE SHOPPING CART

45. • Single-item transactions
• Downloadables
• Ephemeral products, consumables
THE DEATH OF THE SHOPPING CART

46. THE FUTURE OF COMMERCE

47. PASSIVE COMMERCE

48. “COMMERCE EVERYWHERE”

49. • Intent Generation – generate intent for items you didn’t know
you even wanted. It’s the ultimate top of the funnel generation.
• Intent Harvesting – They allow you to harvest the intent that’s
been generated.
PASSIVE COMMERCE

50. Passive Commerce exists at the space in-
between intent generation and intent
harvesting. You know you already want
the product, but have no immediacy to
buy now. Passive Commerce accelerates
the step to intent harvesting.

54. AMBIENT COMMERCE

56. Whirlpool Corp. will release a
washing machine soon that will know
when you’re running low on
detergent and place an order for
delivery.

58. “Thanks to an integrated SIM card*,
Zenius can communicate with our
Customer Relationship Center. This
allows us to deliver services before
you even know you need them.”

62. CONVERSATIONAL
COMMERCE

66. ON-DEMAND COMMERCE

68. Other brands have already signed
on to eventually use Amazon Dash
Replenishment with their connected
devices, including Samsung printers,
Brita water pitchers, Whirlpool
washers and dryers and Purell hand-
sanitizer dispensers.

72. • Passive commerce
• Conversational commerce
• Ambient commerce
• On-demand commerce
RECAP

73. • Old paradigms are dead
• B2C catalog shopping will diminish
• Social currency
• Commerce everywhere
• Shopping is no longer a destination
RECAP

74. info@somethingdigital.com
@somethingdigitl
THANK YOU!