the Brand & Reputation Collective

London, United Kingdom United Kingdom

Advertising / Marketing / PR

I founded the Brand & Reputation Collective (the BRC) because, after more than 25 years helping understand and manage some of the world’s most well-known and complicated brands, I realised the way we are doing things won't work anymore. The way that people receive and process information has changed in ways that make delivering a corporate strategy much harder. With the BRC I want to bring leaders together to manage their brands and reputations collectively. We will break down silos, build new capabilities and bring the outside world into the organisation. Together, we will make sure that what you are doing and saying resonates, builds trust and compels people to act.