1. Market Research
Analysis
Bobby Philpot
Technocolips
Nov. 16, 2011
6th period
Mrs. Davis

2. Table of contents
O Purpose
O Questions
O Graph 1
O Graph 2
O Graph 3
O Graph 4
O Graph 5
O Graph 6
O Graph 7
O Graph 8
O Customer profile
O conclusion

3. Purpose
O The purpose of this analysis is to gather
as much information as possible for me to
know what I can do to improve my
business

4. Questions
O How many electronics do you own?
O Which electronic do you use the most?
O How long do you use your computer?
O How many different types of stores do you
shop for electronic?
O How many family members in your house hold
use computers?
O Has any of your electronics ever broke down
on you?
O Have you ever fixed any computers on your
own?
O What electronics do you have the most of?

5. Graph #1
O The highest result: over 5
O The lowest result: 1
How many electronics
O The advantage of the highest do you own
result is that people have 1 2 3 over 5
enough technology to get more
information and/or 4%
entertainment that they need
O The disadvantage of the lowest
15%
result is that people will not
have enough technology to
have the requirements that they
need to assist with their life in 50%
the future
O The benefit of this graph is to 31%
learn how hard people work to
gather information

6. Graph #2
O The highest result: cell phone
O The lowest result: video games
Which electronic do
O The advantage of the highest you use the most
result is that people are more television cell phone
social computer video games
O The disadvantage of the lowest
result is that it can distract you 3%
from many important things. 11%
O The benefit of this graph is to
learn how serious people are
about there goals 38%
O I would offer the customer a low
price on accessories for the
electronic that they use the 48%
most

7. Graph #3
O The highest result:3+ hours
O The lowest result: do not own
how long do you use
one your computer?
O The advantage of the highest 30 min 2 hours 3+ hours do not own one
result is that people use one of
the most useful informational 3%
technology in the world
O The disadvantage of the lowest
result is that gathering
information will be more harder 38%
that what you could find on the
computer 45%
O The benefit of this graph is to
know how long people be on
there computers
14%

8. Graph #4
O The highest result: 2 How many different
O The lowest result: 4 types of stores do you
O The advantage of the shop for electronics?
highest and lowest 2 3 4 5+
result is that you have
more than 1 store to 3% 11%
shop at
O The benefit of this
graph is to learn that 25%
61%
find out many ways to
get help with
electronics

9. Graph #5
O The highest result: 3+
how many family
O The lowest result: 1
members in your
O The advantage of the
highest result is that you house hold use
have more people who are computers?
willing to help you with 1 2 3+ none
anything that requires a
4%
0%
computer
8%
O The disadvantage of the
lowest result that there will
be less assistants with
computer activities
O The benefit of this graph is
to know if more than one 88%
person in a house uses
computers

10. Graph #6
O The highest result: yes has any of your
O The lowest result: no electronics ever broke
O The advantage of the down on you?
highest result is that yes no
even though the
electronic has broken
down on you, you can 8%
learn how to fix it.
O There are no
disadvantages
O The benefit of this graph
is to know that I need to 92%
learn different ways to fix
computers

11. Graph #7
O The highest result: yes
have you ever fixed
O The lowest result: no
any computers on
O The advantage of the
highest result is that people your own?
know how to fix there own yes no
problems (Technology
related)
O The disadvantage of the
lowest result is that people
will be constantly spending 46%
money on broken
computers 54%
O The benefit of this graph is
to learn what people do to
solve their technical
problems
O

12. Graph # 8
O The highest result:
computers what electronic do you
O The lowest result: video have the most of?
games video games tv computers cell phone
O The advantage of the
highest result is that more
information comes from 20%
computers 28%
O There are no disadvantages
to the lowest result
O The benefit of this graph is 17%
to know what electronic my
business is going to focus
more on 35%

13. Customer profile
O Many people own and use electronics and
that some own more than one of each.
O People have more of computers that any
other electronic in the world but cell phones
are the most used than computers.
O Many people have had electronics such as
computers and television sets have broken
down on them and some people have the
knowledge to fix them.
O Some people have more than one store that
they shop for electronics.

14. Conclusion
O This information has helped me