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Semelhante a Analysis of new American.edu
Semelhante a Analysis of new American.edu (20)
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- • Clean, modern design • More news and photos • Clear, user-friendly navigation • Expandable sections are interactive and keep clutter to a minimum • Prominent search bar • Interactive features, link to Facebook • Directly targets prospective students • Loads very slowly (191 seconds) • Link on main nav bar for campus news • Features news stories prominently on home page • Can expand news section for more articles • Nice design treatment on home page and on individual news pages • News is categorized - i.e. “Achievements” • Stored in two locations - Media Relations and News - one has a link to get back to their news page, but the other does not - can’t access stories in either location • Only one main nav bar across the top - designed to be purpose-driven • Expandable top navigation allows important sites to be easily accessed without clutter • Inside page navigation simple; sections expand on mouseover, one at a time • Text links easily identifiable • Not all photos are links - confusing • No “breadcrumbs” • Much more current and comprehensive than the old tour • It provides a good look at campus and personalizes the search experience, allowing prospective users to picture themselves on campus Search function a link at the bottom of the left nav
- Catholic University (redesign launched the same week as AU’s): Nice Flash-style photo features that highlights various sections. A portion is dedicated to the school’s location in Washington. Boston University: Flash feature updated to reflect the latest information without sacrificing the overall style of the page. Boston, Catholic and Emory -- three AU competitors -- highlight the corresponding metropolitan areas on the home page. AU’s site is better than before, but is lacking the mission statement “educational opportunities in an intimate educational environment” Boston ranks 3,741 out of the top 1 million most visited sites on the Internet. Unique US visitors is 544,759. (from dataopedia.com) Emory ranks 4,997 and has 417,551 unique US visitors. (from dataopedia.com) Georgetown ranks 4,933 and has 422,424 unique US visitors (from dataopedia.com). Their law school website is still their most visited site over their homepage. (from dataopedia.com) George Washington University’s online application site is the most visited site above its home page (from dataopedia.com)