Delivered at the first Mesh conference in Toronto, May 2006.

1. Mashing the Vote
Using the Web to build grassroots action
Phillip Smith, Community Bandwidth
Mark Greenspan, Habitat New Media Lab

2. 1. Introductions (10 minutes)
2. Dotversity (5 minutes)
3. Pillars of Web 2.0 (10 minutes)
4. Examples (15 minutes)
5. Small group work (10 minutes)
6. Report back (10 minutes)

3. • Techies, geeks, programmers, etc.
• Designers, UI, IA, etc.
• Strategists, campaigners, etc.
• Biz dev, VC, operations, finance
• Onlooker, blogger, press, comms
• Educator, lawyer, politician, etc.

4. What are the
principles and
tools of Web 2.0?

5. • Narrowcast • Distributed
• Many-to-many • Networked
• Bottom up • User-centric
• Organic

6. 1. The Web As Platform
2. Harnessing Collective Intelligence
3. Data is the next Intel Inside
4. End of Software Release Cycles
5. Lightweight programming models
6. Above the Level of a Single Device
7. Rich User Experiences

7. 1. The Long Tail
2. Data is the Next Intel Inside
3. Users Add Value
4. Network Effects by Default
5. Some Rights Reserved.
6. The Perpetual Beta
7. Cooperate, Don't Control
8. Above the Level of a Single Device

8. • Folksonomy, tagging
• Blogging, participation
• Gmaps, AJAX
• Identity, trust, personal brands
• Standards/services: APIs, RSS, etc.
• Group editable pages, wikis, comments
• Exposing user data, emergence
• Creative Commons, GPL, F/LOSS

9. Using the Web to build
grassroots action: examples

10. The Long Tail

11. The Long Tail

12. Data is the Next Intel Inside

13. Data is the Next Intel Inside

14. Users Add Value

15. Users Add Value

16. Network Effects by Default

17. Network Effects by Default

18. Some Rights Reserved

19. The Perpetual Beta

20. The Perpetual Beta

21. The Perpetual Beta

22. Cooperate, Don’t Control

23. Software Above the Level of
a Single Device

27. • Folksonomy, tagging
• Blogging, participation
• Gmaps, AJAX
• Identity, trust, personal brands
• Standards/services: APIs, RSS, etc.
• Group editable pages, wikis, comments
• Exposing user data, emergence
• Creative Commons, GPL, F/LOSS

28. 1. The Long Tail
2. Data is the Next Intel Inside
3. Users Add Value
4. Network Effects by Default
5. Some Rights Reserved.
6. The Perpetual Beta
7. Cooperate, Don't Control
8. Above the Level of a Single Device

29. What are your ideas?

30. Mashing the Vote
Using the Web to build grassroots action
Phillip Smith, Community Bandwidth
Mark Greenspan, Habitat New Media Lab