iBeacons are small, low-cost Bluetooth transmitters that can detect nearby smartphones and trigger app responses. They allow retailers to create hyper-local experiences like location-based offers or gamified loyalty programs. By placing iBeacons around a store, apps can detect a user's proximity to products and engage them with relevant content to improve shopping and customer service.

1. Phill Hunt CEO
iBeacons the power
to connect
http://mobikatsenterprise.com!
!
enquiries@mobikats.com

2. What are iBeacons
❖ Low energy Bluetooth
transmitters size of £2 coin!
❖ Transmit unique ID !
❖ iPhones and Android phones
can detect presence of iBeacons!
❖ Apps can be created to respond
to iBeacons !
❖ Even when an app isn’t
currently running

3. Experience defined by iBeacons distance
❖ Apps can respond differently
to distance from iBeacon!
❖ Immediate: User swipes
beacon like NFC!
❖ Near: Within a few metres.
Ideal for hyper-location
specific experiences!
❖ Far: Up to 50m, for example as
a user passes a shop

4. Key advantages of iBeacons
❖ Small and discrete!
❖ No need for wires!
❖ Batteries last for years!
❖ Experience defined in apps,
means flexibility and simple to
manage!
❖ iBeacons are low cost!
❖ Can be used in doors and out.

5. iBeacons in retail
❖ Flexible digital promotions in-
store where they count!
❖ New and improved loyalty !
❖ Offers which are hyper-
location specific combined
with being specific to customer!
❖ Better customer service and
richer experience!
❖ Real customer behaviour

6. Capture customers as they pass your shop
A customers phone can detect an iBeacon within 50m,
ample distance to reach out to your customers as they are
passing by.

7. In-store marketing & customer engagement
iBeacons can be located around a retail space to engage users when
they pass within a few metres. Offers, product information, ability to
order out of stock products can be presented to users where it counts,
where the product is on display

8. Loyalty and gamify shopping
❖ Using immediate range,
retailers can hide offers and
loyalty points around their
shops!
❖ Users have to find iBeacons
and tap with their phone to get
points!
❖ Instead of having loyalty cards,
users can swipe their phone
over iBeacon to add points to
their account

9. Help users find their way around
❖ iBeacons can be used to locate
users and products!
❖ Users can follow iBeacons to
products they want!
❖ Customers could also ask for
help as shops can use iBeacons
to establish the customers
locataion

10. iBeacons enable retailers to track real shopping behaviour
❖ As users who have your app
installed walk round your
shop, each beacon they walk in
range can be tracked centrally!
❖ Buying data can be
superimposed to deliver real
data on shopping behaviour

11. iBeacons in galleries and attractions
❖ iBeacons can make galleries or
attractions interactive!
❖ Enable users to buy prints of
paintings while in front of the
painting they love

12. iBeacons in industry
❖ Track assets and people !
❖ Provide safety warnings when
people walk into dangerous
areas!
❖ How to guides associated with
packaged products!
❖ Hot-desk solutions

13. Medical care and iBeacons
❖ Tracking of patients and assets
in hospitals!
❖ Use in the home to track
activity !
❖ When older people begin to
struggle with memory
iBeacons could be used to
remind users of memories or
important things to do