This document provides an overview of SEO basics in 3 sentences or less:
The document outlines key on-page SEO factors like choosing keyword-optimized domain names and page titles, including keywords in page content, and linking strategies. It also discusses off-page factors like social media, links, and working with webmaster tools. The presentation provides actionable tips for improving SEO through content creation, link building, and fixing technical issues.
19. Before drafting content
consider what keywords are
your most important and map
out how to create pages to fit
each important group of
keywords within your site theme
and navigational structure.
- Aaron Wall of SEOBook
27. 5 Basics of SEO
1. Choose a domain that makes sense
2. Construct smart titles for every page on your site
3. Use keywords that help your site get found
4. Social is no longer optional
5. Actively seek out high quality links
28. So what’s next?
1. Sign up for a Google/Bing Webmaster account
2. Start tracking your site & looking at those numbers
3. Smartly use redirects and canonicalization
4. Fix stuff that’s broken… really
5. Pay attention to the next few slides…
29. PROBLEM: You have duplicate content
Solutions:
1. Just fix it
2. <meta name="robots"
content="noindex,nofollow">
3. /robots.txt
4. 301 redirects or URL rewriting
5. Webmaster tools to exclude parameters
6. rel=canonical
Note: If your page is already indexed, it’s too late to disallow it via robots.txt
32. Essential Take Aways
• Create the best content possible
• Keep your goal in mind at all times
• Become a better you while online
• Help more
33. Tweetable moment
OMG! This was the best
Meetup I’ve ever been to.
#epic #seomeetup
34. F.A.Q.
Do I have to spend money
to rank?
No.
Would my time be better
spent doing other SEO
tasks?
Probably not.
When is the next SEO
Meetup?
February 26th. Technical SEO