GTM Tools Checklist
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The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...
Google Analytics 4 : The Next Generation of Digital Analytics - Benjamin Kepn...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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The new Google Analytics 4 will become the new standard in digital analytics with Universal Google Analytics sunsetting July 2023. GA4 can automatically alert you to significant trends in your data, provide insights from your data, and even help you anticipate future actions your customers may take with predictive analytics. By the end of this presentation, attendees will create better integrations with their current marketing platforms for a more complete cross-channel analytics view of a customer journey. The presentation will cover technical GA4 skills to utilize for data import audiences, funnel explorations, events and conversions, and consent mode.
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Plan a Digital Analytics Training Strategy for an Analytics Agency
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Common mistakes with media tagging (utm tags) and how to fix them!
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GTM Tools Checklist
- 1. Life saving tools bit.ly/gtm-checklist Technical (Phil) 1. +/-2% migration comparison sheet: bit.ly/ga-api-example 2. Auto-QA sheet: bit.ly/qatemplate 3. GTM auto-config file: bit.ly/gtmconfig 4. DEV strawman examples: bit.ly/strawman-test2 5. GTM developer guide: bit.ly/gtmdevguide2 • Script for "Deployed via GTM flag" to find inline GA scripts (without using a crawler) • Script for _initData to sustain gap.push events Tactical (Agency) 1. Resource planning Gantt sheet: bit.ly/ga-planning-chart2 2. Deadline planning sheet: bit.ly/ga-timeline2 3. GTM user access audit: bit.ly/gtm-access-audit2 4. GTM audit template: bit.ly/gtm-audit-template 5. Free GTM Training videos: bit.ly/gtmplaylist