This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
2. 6:00 Intro`s: who`s in the room (10mins)
6:10 Tools & Tips presentation (35mins)
6:45 Q & A / Drinks (30+mins)
Schedule
3. Pls answer…
Name: Phil Pearce
Occupation: Senior Web Analyst
Years in Analytics:
1yr (Padawan)
2yrs (Knight)
3yrs+ (Jedi Master)
Expectations: I want to learn about…
Fun fact: I`m a twin
Who`s in the room?
750 GA
questions answered
4. Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)
15. From last week
(Top 10 GA
reports)
• bit.ly/ga-report-list
• open in notpad - and replace GA account
number
slideshare.net/phildpearce
/top-10-google-analytics-
tips-to-save-you-money
18. Google Sheets – automatic reporting
(updates every hour)
http://bit.ly/ga-api-example
19. GA real time on your phone…
New – iOS
tinyurl.com/ga-apple
Android
tinyurl.com/ga-android
20. Click Fraud Tool – I built
(using 3rd party call data & mathematics)
This equates to:
• 39% of Spend
over 60 refunded
• 3% over 18month
log duration.
Equates to:
Download template here:
Bit.ly/clickrefundtemplate
22. Plugins for Wordpress
New GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qj
a1fdupzykk/WORDPRESS%20TEMP
LATE%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in notepad,
then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
FREE
28. 5. Google Tag Manager
(implementation tricks)
1. Analytics Processes
(REAN, LEAN, WAMM)
4. Audit Templates to save you time
(SEO, PPC, Analytics, GTM)
2. Free tools
(YandexMetrica, Quill, Google Surveys)
3. Dashboards
And stuff learned at
MeasureCamp