1.
Analytics Tools & Tips
Bristol Digital
Analytics Meet-up

2.
6:00 Intro`s: who`s in the room (10mins)
6:10 Tools & Tips presentation (35mins)
6:45 Q & A / Drinks (30+mins)
Schedule

3.
Pls answer…
Name: Phil Pearce
Occupation: Senior Web Analyst
Years in Analytics:
1yr (Padawan)
2yrs (Knight)
3yrs+ (Jedi Master)
Expectations: I want to learn about…
Fun fact: I`m a twin
Who`s in the room?
750 GA
questions answered

4.
Fun fact, I`m an Identical Twin...
”I successfully cloned myself to increase my productivity” ;)

5.
AdWordsClients & implementations – lots!

6.
1. GA top reports from last week
2. Yandex metrica - free mouse tracker & form tracker
3. Google Consumer surveys - free qualitative research tool
4. WordStream Grader - free PPC analyser & [n]/10 grade
5. Narrative science quill - free "data as a story report"
6. Sitebeam Nibbler - free 5 page SEO sanity check
7. Adwords tool for getting click refunds - free excel template
8. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
9. GoogleSheets GA plugin - using comparison reports examples
10.GA realtime app - free iOS & Android app
11.GA Dashboard library templates - one click to enable
Agenda

7.
Tools examples

8.
5 page sanity check…
http://nibbler.silktide.com/en_US/reports/www.truedigital.co.uk

9.
http://thinkeyetracking.com/tag/sunsilk/
Heatmaps..

10.
Free session recording & heatmaps!
(1000 sessions per day)
FREE

11.
Worthy mention…
feng-gui.com

12.
Try it yourself “feng-gui.com”
example…

13.
 Includes
“wasted spend
report”
PPC grader

14.
Try it yourself “Wordstream PPC grader”

15.
From last week
(Top 10 GA
reports)
• bit.ly/ga-report-list
• open in notpad - and replace GA account
number
slideshare.net/phildpearce
/top-10-google-analytics-
tips-to-save-you-money

16.
Dashboard library
Search for “Small Business Owner” in dashboard library…

17.
Dashboard library
Search for “Small Business Owner” in dashboard library…

18.
Google Sheets – automatic reporting
(updates every hour)
http://bit.ly/ga-api-example

19.
GA real time on your phone…
New – iOS
tinyurl.com/ga-apple
Android
tinyurl.com/ga-android

20.
Click Fraud Tool – I built
(using 3rd party call data & mathematics)
This equates to:
• 39% of Spend
over 60 refunded
• 3% over 18month
log duration.
Equates to:
Download template here:
Bit.ly/clickrefundtemplate

21.
Auto campaigns
(Free version of SpeedPPC that I built)
http://bit.ly/ad-mutation-tool (MS access)

22.
Plugins for Wordpress
New GTM interface
[auto-config file]
https://www.dropbox.com/s/hk1qj
a1fdupzykk/WORDPRESS%20TEMP
LATE%20-
%20NEW%20interface.json?dl=0
Reminder: open the import files in notepad,
then find & replace
“yourdomain” and “yourdomain.com” with
YOURDOMAIN before import.
FREE

23.
Session based:
Dynamic values ->
Hit based:
Dynamic values ->
<- Session based: Static goal values
Lead Scoring

24.
Note: currency not supported using this
method :(
Abandon Revenue

25.
See...
login: coolgtmstuff@gmail.com
pw: philrulesgtm4

26.
Questions
Thankyou & Answers
Conversion

27.
Date for your Diary in 2weeks time...
Conversion

28.
5. Google Tag Manager
(implementation tricks)
1. Analytics Processes
(REAN, LEAN, WAMM)
4. Audit Templates to save you time
(SEO, PPC, Analytics, GTM)
2. Free tools
(YandexMetrica, Quill, Google Surveys)
3. Dashboards
And stuff learned at
MeasureCamp