Your Intranet Is Like a Bad Christmas Present - Presentation from WorldWebForum 2017 in Zurich.

1. Sebastian Preuss
Managing Partner
Paul Herwarth von
Bittenfeld
Head of Product

2. noun | [deɪʒɑː ˈvuː]
a: the illusion of remembering scenes and events when
experienced for the first time.
b: a feeling that one has seen or heard something before.
„I entered the room and immediately felt a sense of déjà vu.“
FAMILIAR
FEELING
déjà vu

3. BAD LUCK ON
CHRISTMAS EVE

4. WHAT WE DO
//SEIBERT/MEDIA
=
Intranet Implementation

5. WHAT PEOPLE
DO ONLINE
YOUR
INTRANET?

6. WHY INTRODUCING AN
INTRANET IS HARD
You don’t really know your users1
A lot of users, very diverse2
Stakeholders have their own agenda3

7. HOW TO INTRODUCE
A GOOD INTRANET
Ask your employees for a wish list1
Do market research2
Know expectations of stakeholders3

8. HARD
WORK
A bunch of work!

9. WHAT WE
HAVE LEARNED

10. KNOWLEDGE MGMT

11. KNOWLEDGE MGMT -
WISH & REALITY
87%ALREADY USE INTRANET FOR
KNOWLEDGE MANAGEMENT
86%FIND KNOWLEDGE MANAGEMENT
IMPORTANT OR VERY IMPORTANT

12. KNOWLEDGE MGMT -
GO BIG
Wiki
Collaborative Editing
Inline Comments
Embedded Media
Dynamic Links
Rich Content
HTML5
Workflows
Permissions Management
Archiving

13. KNOWLEDGE MGMT -
TAKE AWAYS
Don’t outsource knowledge
management from intranet
1
Pimp your knowledge
management - big time
2

14. PERSONALIZED
NEWS

15. not important /
slightly important
PERSONALIZATION -
WISH & REALITY
intranets offering
personalization
8%
45%

16. PERSONALIZATION -
TAKE AWAYS
Provide relevant data1
Add technical capability2

17. MICROBLOGGING
noun | [ˈmʌɪkrə(ʊ)ˌblɒɡɪŋ/]
a: to post a status update in a social network and let others
interact with it.
b: the activity or practice of making short, frequent posts to a
microblog.
"microblogging allows anyone with something to say to find an
audience"
microblogging

18. MICROBLOGGING

19. MICROBLOGGING -
WISH & REALITY
OF ALL MICROBLOG POSTS
ARE WORK-RELATED
90%

20. MICROBLOGGING -
PURPOSES
Sharing timely and time-relevant info
„cake in the kitchen!“
1
Passing along small bits of information
„must-read article on JavaScript!“
2
Facilitating company-wide conversations
„how do you guys like our new product logo?“
3

21. MICROBLOGGING -
THE ONE FEATURE
Social
Networking
19%
Knowledge
Management
Enterprise
Search
Other
Answers
14% 11%

22. MICROBLOGGING -
TAKE AWAYS
Add Microblog to intranet1
Make top management use the
Microblog
2

23. EXPERT FINDER

24. 70% 40%
important /
very important
intranets offering
Expert Finder
EXPERT FINDER -
WISH & REALITY

25. EXPERT FINDER -
LINKEDIN PROFILE
Source: de.linkedin.com/

26. EXPERT FINDER -
TAKE AWAYS
Add an Expert Finder1
Beef-up your Profile Pages2

27. MOBILE -
THEN
Mobile

28. MOBILE -
THEN
“A focus on mobile intranet
access ... has been slow to gain
traction.”
2014

29. MOBILE -
NOW
“Today's best intranets focus on
a pleasant experience for
employees that access the
intranet … on a smartphone.”
2016

30. MOBILE -
ACTUAL USAGE
40%FIND MOBILE ACCESS TO INTRANET
IMPORTANT OR VERY IMPORTANT

31. MOBILE -
ACTUAL USAGE
55%ACCESS INTRANET VIA MOBILE
DEVICE AT LEAST ONCE A WEEK

32. MOBILE -
TAKE AWAYS
Use responsive design for your
intranet website
1
Offer dedicated mobile app2

33. RECAP
Having an intranet is smart.1
Introducing an intranet is hard.2
Knowing the right approach is golden.3
Providing key features is essential.4

34. PROCESS VS.
PRODUCT
Good intranet = process
Good intranet ≠ product
Or, is it?

35. SUMMING UP
+ = LINCHPIN

36. SUMMING UP
KICKASS
SOFTWARE

37. BAD LUCK ON
CHRISTMAS EVE