This document introduces the Lean Startup methodology. It defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. The Lean Startup process involves building, measuring, and learning from minimum viable products (MVPs) to validate ideas outside of the building. An example Lean Canvas for a social media metrics tool is provided, outlining its value proposition, key activities, resources, customer segments, channels, and revenue streams. Real-world startup examples that have used Lean principles are also mentioned.

1. Einführung in
LEAN
STARTUP
Lean Startup Circle FrankfurtRheinMain, 28.04.2015

2. 1. Wortsinn

3. LEAN
(PRODUCTION)https://www.flickr.com/photos/toyotauk/4711057629/

4. „„A STARTUP is an organizationA STARTUP is an organization
dedicated to creating somethingdedicated to creating something
new under conditions ofnew under conditions of extremeextreme
uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries
http://www.flickr.com/photos/mikebehnken/5007703932/

5. 2. Vorgehen

6. http://www.flickr.com/photos/myfuturedotcom/6053042920/

7. BUILDLEARN
MEASURE
PRODUCT
DATA
IDEA

8. Minimum Viable
MVP

9. Get out of the
building!
https://www.flickr.com/photos/tobiastoft/4356115459/

10. Lean Canvas für ein Social Media Tool
● Painful
aggregation
of data over
different
services
● Easy to use
● One-shop-
stop for
Social Media
Metrics
● One tracking
for all services
● Personal
analytics
dashboard
● Number of
Active Users
● Revenue
● Scrum team
financed by
existing
business
● Social Media
Heavy User
(Twitter,
Facebook, …)
● Small
businesses
● Hosting
● Development
● Freemium
● Micro payments
● Marketing
● Performance
tweet
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11. 3. Beispiele

12. https://www.flickr.com/photos/smartjunco/3262564224/

13. https://www.flickr.com/photos/bigpinkcookie/401577225/

15. LEAN STARTUP CIRCLE RHEIN-MAIN:
www.leanstartup-frm.de
Kontakt: Paul Herwarth von Bittenfeld
Twitter (@pherwarth), XING, LinkedIn, Facebook