Ba 469 lecture ch5

Building Competitive Advantage through Business Level Strategy Chapter 5

Levels of Strategic Management From Chapter 1

Key Question for Each Level ,[object Object],[object Object],[object Object]

Business-Level Strategy How do we compete in this business?

Business-Level Strategy ,[object Object],[object Object],[object Object],[object Object]

Customer Needs and Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Groups and Market Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Groups and Market Segmentation (cont’d) ,[object Object],[object Object],[object Object],[object Object]

The Dynamics of Business-Level Strategy ,[object Object],[object Object],[object Object],[object Object]

Choosing a Generic Business-Level Strategy ,[object Object],[object Object],[object Object],[object Object]

Product/Market/Distinctive-Competency Choices and Generic Competitive Strategies

Generic Business-Level Strategy: Cost Leadership ,[object Object],[object Object],[object Object],[object Object]

Cost Leadership Strategic Choices ,[object Object],[object Object],[object Object]

Cost Leadership Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Leadership Disadvantages ,[object Object],[object Object],[object Object]

Generic Business-Level Strategy: Differentiation ,[object Object],[object Object],[object Object],[object Object]

Differentiation Strategic Choices ,[object Object],[object Object],[object Object],[object Object]

Differentiation Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Differentiation Disadvantages ,[object Object],[object Object],[object Object],[object Object]

Generic Business-Level Strategy: Cost Leadership and Differentiation ,[object Object]

Cost Leadership and Differentiation Strategic Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Generic Business-Level Strategy: Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Focus Strategies Are Different

Focus Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Focus Disadvantages ,[object Object],[object Object],[object Object],[object Object]

Exercise ,[object Object],[object Object],[object Object],[object Object]

Business-Level Strategy: Stuck in the Middle ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Positioning and Business-Level Strategy ,[object Object],[object Object],[object Object]

Competitive Positioning: Strategic Group Analysis ,[object Object],[object Object]

Competitive Positioning: Choosing an Investment Strategy ,[object Object],[object Object],[object Object],[object Object]

Stages in the Industry Life Cycle

Choosing an Investment Strategy at the Business Level

Competitive Positioning: Game Theory ,[object Object],[object Object],[object Object],[object Object]

A Decision Tree for UPS’s Pricing Strategy

Competitive Positioning: Game Theory (cont’d) ,[object Object],[object Object],[object Object]

A Payoff Matrix for GM and Ford

Competitive Positioning: Game Theory (cont’d) ,[object Object],[object Object]

Altered Payoff Matrix for GM and Ford

Ba 469 lecture ch5

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Ba 469 lecture ch5