Some people may wonder who PharmaForce is, well this presentation explains who they are and what they do. It goes into detail about the countries served, and the languages the software is available in.

1. Who is PharmaForce International?
PharmaForce International Inc.
Insightful Intelligence with a Global Reach
Corporate Headquarters
2645 Perkiomen Avenue • Reading, PA 19606 • (610) 370-5640 • Fax (610) 370-5641 • www.pharmaforce.biz

2. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
About PharmaForce International
Specialists in competitive
intelligence for the
pharmaceutical, biotech and
medical device industries
Global leaders in identifying
“everything and anything” that
pharmaceutical and biotech
companies want to know
about the operations of their
competitors
• Competitive Monitoring
• Syndicated Studies
• Proprietary Projects
Copyright 2013 by PharmaForce International R E A D I N G, P A
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3. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
About PharmaForce International (cont’d)
•
Multi-lingual staff with direct experience in the pharmaceutical industry and
business intelligence
– Hundreds of years of combined industry experience as Sales Representatives,
District Managers, Product Managers, Medical Information Specialists, Market
Research Directors, Clinical Trial Coordinators, Business Analysts, Medical
Liaisons and Country Business Unit Directors
•
Primary research capabilities, including the following languages:
- Arabic
- Chinese
- Croatian
- Dutch
- English
- French
- German
- Hindi
- Italian
- Japanese
- Mandarin
- Portuguese
- Russian
- Serbian
- Slovenian
- Spanish
Copyright 20123by PharmaForce International R E A D I N G, P A
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4. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Examples of Countries Where PharmaForce Conducts
Research
Algeria
Germany
Poland
Argentina
Greece
Portugal
Australia
Hong Kong
Russia
Austria
Korea
Saudi Arabia
Belgium
India
South Africa
Brazil
Ireland
Spain
Canada
Italy
Sweden
China
Japan
Switzerland
Colombia
Luxembourg
Thailand
Denmark
Mexico
Turkey
Egypt
Morocco
United Kingdom
Finland
Netherlands
United States
France
Norway
Venezuela
Copyright 2013 by PharmaForce International R E A D I N G, P A
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5. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Selection of PharmaForce International‘s Clients
Copyright 2013 by PharmaForce International R E A D I N G, P A
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6. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
PharmaForce’s 360 Program
•
PharmaForce specializes in providing clients with a 360 perspective on the
marketplace for their drugs
Benchmarking capabilities include:
- Sales force deployment
- Target audience focus
- Detailing intensity analysis (DIA)
- Marketing expenditures for key drugs
- Compensation plans
- Key Account management personnel
- Role of Medical Liaisons
- Training programs
- Product portfolio management, including FTEs by product
- Medical Affairs structures and organizational approaches
- Sales and Marketing structures and organizational approaches
Copyright 2013 by PharmaForce International R E A D I N G, P A
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7. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
PharmaForce’s 360 Program (cont’d)
Customer perception surveys
Business research capabilities
- KOL assessment
- Sales force effectiveness
- High prescriber perception analysis
- Convention analysis and monitoring
- Target physician audience profiling
- Pipeline assessments
•
Pick and choose from the capabilities menu or receive tremendous cost savings
by packaging a full suite of service
•
Our competitive intelligence capabilities track strategic planning through brand/
market assessments as well as therapeutic area outlooks
Copyright 2013 by PharmaForce International R E A D I N G, P A
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8. COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES
Examples of Types of Studies Conducted by
PharmaForce
Assisting an Emerging Biotech Assess the Competitive Landscape for the First Time and
Develop Recommendations for Establishing a Commercial Presence in 6 Different Countries
Worldwide
Benchmarking of Marketing Expenditures by Product or Franchise
Analysis of Drug Launch Plans
Assessment of Potential Biotech Partnership/Acquisition Opportunities
Competitive Assessment of Patient Marketing Programs and Materials
Analysis of Medical Services Departments Globally
Health Economics Outcomes Research (HEOR) Strategies
Benchmarking of the Managed Care Function at Leading Pharma Companies
Assessment of KOL Opinions on Best Practices in Advisory Board Sessions
Competitive Monitoring of the U.S. Vaccines Market
Analysis of Clinical Trial and Phase IV Strategies for Select Products
Analysis of Sampling Programs and Detailing Messages
Benchmarking of the Medical Affairs Function Supporting Leading Products
Benchmarking of Speakers’ Bureaus and Advisory Board Management
Competitive Benchmarking of Leading Pharmaceutical Companies’ Strategies for Targeting the
Hospital/IDN Market Customer
Copyright 2013 by PharmaForce International R E A D I N G, P A
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9. THANK YOU
Contact Me
For more information about PharmaForce International,
please contact Allison Becker or Marija Jukic at:
1-610-370-5640
or
pfi@pharmaforce.biz
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Copyright 2013 by PharmaForce International R E A D I N G, P A