1. I'd Bump That
NFC Growth from Play Will Pay

2. first … managing expectations
First setting expectations
2

3. Neither sexy nor a futuristic sci-fi technology
3

4. “Today, NFC contactless mobile payment solutions,
which may be prevalent in many emerging countries, is
not a viable solution in the U.S.”
--Paul Gelb, Razorfish 2007
4

5. Growth and impact of NFC had been stifled by
the competitive situation already in place, not by
a lack of infrastructure to support it…
5

6. Buzz worthy today
6

7. Tech giant uber-disruptors are
all investing in it
7

8. In their hands NFC yields an
opportunity exponentially larger
than transaction fees

9. “… created a $10 trillion opportunity as offline and online
commerce blends together. The key is arming merchants
with the right tools and data.”
--John Donahoe, EBay CEO 2011
9

10. I just broke my resolution not to say big data
10

11. Let’s get nerdy…
problem today not infrastructure but game theory
11

12. What is needed is a game changer
12

13. A mobile game changer
13

14. NFC can transform the World Wide Web into
a Web that is World Wide
14

15. Reimagining the universal remote
15

16. Enhancing the scrapbooking phenomenon
16

17. Providing a dealership anywhere
17

18. Additional hurdles remain for payments
18

19. You have likely started to
think, if not scream out
loud, about privacy issues
19

20. Security likely a greater
challenge than privacy for NFC
20

21. Competition for market share reduces
enterprise & consumer hardware challenge
21

22. Even more exciting is the potential for
new complimentary industries …
22