Personal Information
Organização/Local de trabalho
Greater Boston Area United States
Cargo
B2B Social Media Speaker, Adviser, Author and Trainer
Setor
Advertising / Marketing / PR
Site
paulgillin.com
Sobre
I write, speak and train marketers and corporate executives to think like publishers. I specialize in social media for B2B companies. I love social media, but I don't think media is an answer to anything. Strategy should drive tool selection .
My specialties include:
--Researching markets and customers;
--Selecting content to publish;
--Creating compelling angles, headlines and voice;
--Writing stuff that people really want to read;
--Building a business presence on social networks like Facebook, LinkedIn, Twitter and Google+;
--Promoting content through social media:
--Designing and staging live and virtual events.
I've written five books about online communities since 2007, including...
Marcadores
marketing
social media
socialmedia
twitter
pr
blog
media
b2b
social
content marketing
search
blogging
newspapers
linkedin
seo
blogs
roi
advertising
facebook
socialnetwork
writing
socialnetworks
analytics
lead generation
video
metrics
journalism
network
networks
research
search engine optimization
google+
google
bing
direct marketing
public relations
social networks
crm
influence
leadgeneration
social network
magazines
influencers
news
healthcare
youtube
federal express
asia foundation
texas instruments
metlife
attorney general of virginia
pj lhuillier
icma-retirement corp.
con edison
united technologies
mayo clinic
cisco systems
robotics
workforce automation
customer advocacy
profitecture
social authority
godfrey
fwdb2b
case study
social media marketing
summarization
reporting
summarizing
retweet
microblog
tweet
hash tag
keywords
keyword research
search engines
pinterest
permalinks
categories
tags
web design and development
redbook
lead scoring
cio
marketing automation
sales management
it
sugarcrm
attack
customer service
bank of america
pampers
united breaks guitars
southwest airlines
activism
#scon12
knowledge management
intranet
sales
inbound marketing
human resources
financial services
direct mail
e-mail marketing
revenue
promotion
midmarketm social media
evangelism
policies
influencer marketing
bloggers
social bookmarking
photo sharing
prsa
e-tailing
retailing
publishing
freelancing
socialmarketing
email
directmail
btob
recreation
geocaching
outdoors
game
conversations
communities
branding
measurement
wpo
wordofmouth
cga
projectmanagement
newmedia
kdma
knightdigital
socialbookmark
kdmcleader
kdmc
conversation
generated
consumer
broadcast
advertisingcommunity
citizen
sncr
new
forum
communications
videopodcast
crisiscommunications
photography
small
business
teens
millennials
generation
y
flickr
personnel
recruitment
hr
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