2. The internet in 2020
• 4 billion internet users
– Growth coming from developing countries
– Many devices will be connected to the internet
• Computers
• Cell phones
• Tablets
• Smart TVs
• Buildings
• Bridges
• Roads
3. Reaching your target audience in 2020
• A user’s internet use will become more
fragmented.
– Computer at home
– Tablet in meetings and class
– Cell phone for on the go
• Similar to when cable grew, this
fragmentation will bring new challenges.
– How can you remarket to users from their
laptop to their cell phone?
• New advertising opportunities will be
available through mobile
technologies, specifically augmented
reality.
4. Online ad professionals in 2020
• Online advertisers will try to overcome the challenges involved with the
fragmentation.
– Uber cookie?
– Privacy challenges
• Google paid search and display will still thrive.
• Advertisers will work less with media sales representatives and more with
automated placements with Google and Social Media.
• Advertisers will spend a lot of time with analytics in order to measure ROI
across different devices.
5. My career in 2020
• Online Advertising Strategy
• Helping clients on how to best spend
their online advertising dollars.
• Expert in Google paid search and display
advertising.
• Google Certification
• Analytics Solutions
• Provide full analytic reports for
advertisers across all of their advertising
channels
• Explore Augmented Reality
• Where will this go?
• What will the advertising opportunities
be? Will it be in the media mix?
• http://www.youtube.com/watch?v=Fpq
W2wvhNoE
6. • Resources
– Nukala, Murthy. A guide to ad strategy in a device-fragmented world., iMedia
Connection, Oct. 17, 2012
http://www.imediaconnection.com/printpage/printpage.aspx?id=32880
