1. May 2012
HEMBRA™ - a New Approach!
For Weakened Pelvic Floor Muscles
Olga Kolpakov Notice: This document contains proprietary information
belonging to Olga Kolpakov. It is conveyed to recipient
solely for the purpose of evaluation. This document was
25 Aba Hushi Blvd., prepared with the best knowledge and belief of the owner. It
Haifa 34781, Israel contains estimates and forecasts of the nature of such in the
area of technological startups. Reproduction of this
Mobile (Rusian): +972-54-931-4130 document or any part of it, disclosure of its contents or any
Mobile (Hebrew & English): +972-54-720-3093 other use of the information herein is strictly forbidden
unless expressly authorized in writing by Olga Kolpakov.
E-mail: kaif.olga@yandex.ru
Olga Kolpakov Version 1.3 Proprietary & Confidential

2. Agenda
 The Problem
 Current Treatments
 Our Solution
 Benefits
 Market
 Budget & Offer To Investors
Olga Kolpakov Proprietary & Confidential

3. The Problem
Olga Kolpakov Proprietary & Confidential

4. Pelvic Floor Dysfunction
50 Years 50 Problems
 Pelvic floor muscles weakening
 Deterioration of vaginal muscles
 Vaginal dryness & itching
 Urinary incontinence
 Constipation
 Female hormones production
decrease
 Decrease in libido
Olga Kolpakov Proprietary & Confidential

5. Unresolved problems
Divorce, loneliness & depression
Loneliness
Women Age ->
But, there is a light at the end of the tunnel!
Olga Kolpakov Proprietary & Confidential

6. Current Treatments
Olga Kolpakov Proprietary & Confidential

7. Hormonal Treatments?
NO !!!
 Not solving pelvic floor muscles weakening
 No cure to vaginal muscles deterioration
 No urinary incontinence improvement
 Danger of cancer (in debate)
Olga Kolpakov Proprietary & Confidential

8. Example of an existing alternative
Limitations of Current Therapies
 Do not exercise the whole length of the vagina
 One kind of exercise
 Does not deal with the combined emotional &
physical rehabilitation
Olga Kolpakov Proprietary & Confidential

9. Our Solution
Olga Kolpakov Proprietary & Confidential

10. Hembra - A New Approach
Various
Obturators
Physical & Emotional
Audio/Visual Feedback
Olga Kolpakov Proprietary & Confidential

11. Our Technology
Existing & proven
technologies
 Biocompatible plastics
 Pressure gauges
 Plastic piping
 Standard earphones
 CD-ROM or downloadable How it works – the simple way:
exercise software 1. Relax
2. Listen to instructions
3. Apply pressure to inserts
4. Train muscles
5. Observe audio-visual feedback
6. Follow improvements
Rebuild the temple!
Olga Kolpakov Proprietary & Confidential

12. Intellectual Property
 3 patents in Russia: 100416, 100417 & 99980 dated
 PCT application PCT/IL/2011/000729 dated 13.09.2011
To the best of our knowledge, no similar
products exist
Olga Kolpakov Proprietary & Confidential

13. Benefits
(for $99)
Olga Kolpakov Proprietary & Confidential

14. BENEFITS
The challenges of the
menopause are
emotional and
physical problems
The HEMBRA system will turn 50
Years into 50 Victories !!!
Olga Kolpakov Proprietary & Confidential

15. BENEFITS
Real women, self training
Olga Kolpakov Proprietary & Confidential

16. BENEFITS
Rehabilitation
 Strengthening of vaginal & pelvic floor muscles
 Intensification of vaginal sensitivity by increased blood
supply
 Vaginal flora improvement
 Libido enhancement
Olga Kolpakov Proprietary & Confidential

17. BENEFITS
Combined emotional & physical
control will restore rejuvenation
Olga Kolpakov Proprietary & Confidential

18. BENEFITS
No more words!
Olga Kolpakov Proprietary & Confidential

19. Potential Market
 There are more than 1 billion women
worldwide
above the age of 45 years
 Market of lower pelvis treatment devices is
estimated at US$115 millions by 2011a with
estimated growth of 12.6%/year
 Menopause symptoms affect nearly all of them
 Frustration is great
 Ambition for healthy life is very accepted in the
modern lifestyle
The Hembra™ potential market is huge!
New concept – No competition
Reference:
a. Millennium Research Group, 2о11
Olga Kolpakov Proprietary & Confidential

20. Product Pricing
 The initial production cost of a HEMBRA™ systems is
estimated at US$20 while the price for the end user will be
US$99.
 The production cost will be decreased significantly with higher
volumes of production
Olga Kolpakov Proprietary & Confidential

21. Budget & Offer To Investors
Olga Kolpakov Proprietary & Confidential

22. First Year Work Plan
1st Year
▼Task
Months after start► 1 2 3 4 5 6 7 8 9 10 11 12
Detailed business plan
preparation
Market research
Detailed product design
production of 75
prototypes
Trials
Additional patents
Regulation
Production file
Start of marketing
The goal of this plan –
preparation for marketing
Olga Kolpakov Proprietary & Confidential

23. Budget Required
$1,000,000
Offer for Investors
 30% of company
shares
HEMBRA™:
is a unique & original solution
is using today’s advanced mass production
technology and creative solutions
answers a real market need
Olga Kolpakov Proprietary & Confidential

24. Key Personnel
 Olga Kolpakov, entrepreneur, PhD in economy & statistics,
strong technical background
 Peter Shamrayev, diplom engineer @ certified clinical
psychologist. Holds an issued patent in the area of emotions
control
Olga Kolpakov Proprietary & Confidential

25. Thank You
Olga Kolpakov Proprietary & Confidential