3. Klaus Strudel Haus originated in
the mind of a man that have worked and
travelled in different countries for his
career.
He has a sweet tongue, not the tongue
to sweet talk but more to the dessert
eating tongue.
As time passed, he has tried more than
he can remembered from all the
countries he have visited.
4. There was a small café in Berlin where he patronised
almost every morning and evening. The coffee, pastries
that he favour the most. There he met the café owner and
was given a name by the owner. The name is Klaus.
Particularly the strudels baked by the owner to Klaus. He
realized that each day --- every pastry, and coffee was a
small souvenir reminding him of the time he'd been, the
things he'd done and the people he'd known.
The small little café owner inspired Klaus about life and
experiences. He decided to bring this little inspirations into
a venture.
It's called
5. Concept
A premier pastry kiosk & outlet in retailing specialized
dessert & savory pastry for to-go and casual dine in.
Products mix – Log Strudels & Donut Strudels in
Sweet & Savory Fillings
Product Category – Main Meal, Snack meal & Dessert.
6. Menu Mix & Pricing
“Log” Strudels Meal Strudels “Donut” Strudels Other Products
• Original Apple • Strudel Sandwiches • Strawberry Rush • Gourmet Coffee
• Apple Mango • Garlic Shrimp Strudel • Blueberry Dream • Teas
• Apple Peach • Variants Beef/Chicken • Peachy Peach • Juices
• Mango Strudel Cup • Mango-go • Horns
• Strawberry • Vegetarian and • Passion Fruit • Cup Cakes
• Blueberry • Warm Fruits Strudel • Vanilla • Puffs
• Berry Apple Cup • Choco Rich • Jam
• Mango Peach • Sausage in a Roll • Lattecinno • Cookies
• Tiramisu • Salmon & Egg Strudel • Mocha Latte • Biscottis
Double Layer Cup • Cheesey Cream • Danishs
Full Log = MYR 30.00 • etc • Pies
Half Log = MYR 18.00 • etc
1 Slice = MYR 6.90 1 pcs for MYR 2.50
Per Serving from 6 pcs for MYR 14.00
Single Layer
Full Log = MYR 24.00 MYR 5.90 – 18.90 12 pcs for MYR 26.00
Half Log = MYR 15.00
1 Slice = MYR 4.90
9. Marketing Approach
Brand Promotion Route
Bloggers
Web Site
Face book
Friend Card
Friend Card Approach
For each Friend Card whom spent minimum MYR 80 within a
month, will FREE 1 full log strudel at their choice.
This is to encourage members to spend minimum MYR 80 in
a month.
10. Operating Scene
o Setting up the team and production base.
o Opening the 1st Flagship Store
19. Kitchen Productivity Projections (Oven)
For Log Strudel Pastry
The oven can produce approx 20 logs of pastry. Total = 40
loaves
Baking time = 18mins (1st bake) + 5mins (2nd bake)
1 day full production = 10 hours
One hour produce = 80logs, One day = 800 logs
For Donut Strudel Pastry
The oven can produce approx 150 pcs of pastry. Total = 300
pcs
Baking time = 18mins (1st bake) + 5mins (2nd bake)
1 day full production = 10 hours
One hour produce = 300pcs, One day = 3000 pcs
20. Kitchen Productivity Projections (Sheeter)
Sheeting Machine Capacity
1st Sheeting Process (25kg) = 2hours
Daily Capacity = 100kg of Dough
2nd Sheeting Process (for baking) = 1 hour
Daily Capacity = 200kg
Kitchen Productivity Projections (Cooker)
Cooker usage for fruit fillings cooking
Apple filling cooking time = 2 hours
Capacity = ~50kg of apples
Daily max = 150kg or 3 times cooking
