1. Where are we going…….
PETER VERWEIJ
NAIROBI INTERNEWS 2011

2. Let’s take you to something different
 Let’s go to …..Amsterdam

3. What is the lesson?
 Do you want to end as the old hooker, out of business
because she did not understand the digital
revolution?

4. Now back to journalism
 Have a look at this graph from the Economist

5. Invest the profit in the future
 Convergence: break down the Chinese walls
 Use the advantage of having all media production
from one newsroom for cross platform
publishing
 Re use content
 Create special content for online: eye candy, more
traffic to the site: coveritlive
 Cross reference to various platforms

6. Invest the profit in the future 2
 Digital story telling: combining the strong points of
each medium
 Or tap into data journalism ; for example social
network analysis
 Goal: not the gadgets but informing the public better

7. Back to the red light district
 The flipside is: the amateurs have understood the
business too!

8. We: the media
 Former public; the former audience, because the
public is talking back and have a printing press, TV
station too! Look at this graph and this one
 They have blogs, mini blogging-Twitter, Facebook.
 And the public is doing reporting….use it! Not by just
opening a Twitter or Facebook account
 Formalize it, build a community of citizen reporters:
give a phone for mobile reporting and appoint a
social media editor
 Grocott’s Mail a South African example

9. Where to go:
 The future is digital: Converge
 The public is talking back and open up the
newsroom: Interactive
 Interesting stories: bottom up in stead of top down
 Eye candy: digital story telling
 Everybody is in principle a journalist: citizen
reporting

10. Thank you very much
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Drs. Peter Verweij D3-MEDIA
peter@d3-media.nl
Web: www.d3-media.nl
Blogs: d3-media.blogspot.com
d3media.wordpress.com