Social Media and Nordea Savings and Asset Management
This document discusses how real companies can use social media. It notes that the internet is no longer just another medium like newspapers or television, but has mediated our interactions and identities. It has three main points for how companies can use social media: 1) Deportalization, where the company is present on many external sites and platforms, not just its own website. 2) Transparency, where the company openly shares information across social media. 3) Cultural change within the company, where social media is used for product development, marketing, communications, and the company embraces this new way of interacting with customers and employees. It cautions that companies must be ready to lose some control and trust external channels and ensure employees are comfortable with social
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Social Media and Nordea Savings and Asset Management
- 1. Social Media in Nordea Savings & Asset Management November 30 | 2010 Presentation available on www.slideshare.net/petersvarre
- 3. Social media is not media
- 5. Mediating a message We won the war
- 6. We won the war
- 7. We won the war
- 8. We will win the war
- 10. The Internet was just another Medium
- 12. Internet ads
- 13. But the Internet is NOT another Medium
- 14. The Internet has mediated us all
- 16. why do we do it? But
- 17. Because it has become our identity
- 18. Cogito ergo sum has become I blog/Tweet/Facebook/Youtube/flickr therefore I am
- 19. What is the consequence
- 20. Cacophony
- 21. The winners in the 2.0 economy are the ones who are able to tune in to the cacophony Those who can exploit our need to create content
- 24. But how can real companies use social media?
- 32. Product development How can you improve your existing products by adding social features?
- 33. Marketing How can you make your (potential) customers talk about your product?
- 34. Company positioning How can your company become part of the conversation about the company and its products?
- 35. Internal communications How can you leverage social technologies to make your employees engage in conversation?
- 36. Sanity check
- 38. Can you trust the external channels?
- 40. Do all your employees diggsocial media?
- 41. Are you ready for cultural change?