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Peter Davies International Marketing
- 2. How do you build market share when no one can find your product?
- 3. How do you build market share when no one can find your product? Build the distribution network first.
- 4. How do you introduce a new category to a flat or declining market?
- 5. How do you introduce a new category to a flat or declining market? Focus on profitable niches.
- 7. Do your channels think you will kill their business? Go round them to reach early adopters.
- 11. Need to penetrate new markets where the competition is well established? Establish a premium for the unique features you have.