This is the presentation from the SEO CON 2021, where Natalia talked about how you can prove that your SEO has positive ROI and how we should talk about goals and KPIs in SEO.

1. by:
Deasy Natalia/ @mulaniari
General Manager at BLUWave.ID
Prove your SEO Value

2. What we know

3. It can be challenging

5. Secure your budget
Getting sales
Why Prove SEO Value or ROI?
Progress your career

6. The Strategy
Business context
Profitable services/ product
Target relevance: audience, keywords

7. What you need to do

8. The It starts with monitoring work
What was done
What were the results

9. Monitoring starts with: Check tracking

10. Set up a baseline
Keyword ranking
Competitors
Snippets
Analytics data: traffic, pageviews, sessions duration, etc...

11. Monitor other people’s works
Other SEOs
Developer
Marketing
Paid team

12. Changes on web pages Other factors
Monitor & limit other factors

13. Algorithm
Other Factors
Industry
Competitors

14. How to check
results

15. The Business Context
Awareness
Interest
Decision

16. Awareness = organic visibility
Total keywords ranked
Keywords distribution: page 1, page 2, page 3, etc
Specific keyword rankings

17. Interest = clicks
CTR
Traffic from organic search
Top landing pages

18. Traffic Value

19. Decision = engagement or action
pages/ sessions
pageviews
registration

20. Communicate your works & findings
● Limit jargons
● Tie your SEO metrics with business context

21. Contact Person:
nat@bluwave.id
@mulaniari
@bluwaveid
http://BLUWave.ID
Thank You