Internship Research Project Mobile Advertising Forms

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7 gostaram•561 visualizações

Peter Evers

Presentation about the connection between marketing goals and different forms of mobile advertising.

Negócios Educação

Mobile Adver,sing for Dummies 
diﬀerent forms of mobile adver,sing 
along the sales funnel 

Internship Research Project Peter Evers

Research Overview 
•  Link marke,ng goals to forms of mobile 
adver,sing 
•  AIDA model 
•  50 cases analyzed 
•  26 variables 
•  1300 entries

Internship Research Project Mobile Advertising Forms

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