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Retail Bank Re Branding
1. Design Challenge Design Challenge Design Challenge 1 2 3 Client’s Challenge: A physical interpretation of an artist/illustrator’s work Morphological Challenge: Reshape the iconic form of a retail landmark while maximizing its inherent utilitarian qualities and minimizing the ecological impacts of excessive demolition Informational Challenge: Introduce a narrative of hosting and abiding. Create the sense of the a “third place” while maximizing the flow of autocentric efficiency 1
2. Design Challenge 1 The Wyeth legacy casts its figurative shadow over the site as a result of the proximity of the Wyeth homestead & museum 2 Physical Context: The Reason for the Charge to base the architectural design on the work of Wyeth “ I directed our architect to have our bank look like a Wyeth painting” - Bank President Physical interpretation of artist/illustrator’s work Project Location Brandywine (Wyeth) Museum
3. Design Challenge 1 3 Physical interpretation of artist/illustrator’s work
4. Design Challenge 2 Reshape iconic form The highly recognizable form of a regional brand of convenience needed to be transformed. The transformation was to require the minimal amount of waste and should recognize, incorporate and maximize the benefits of the original form. 4
5. Design Challenge 3 5 Introduce a narrative of Hosting and Abiding Informational Design: Create the sense of the a “third place” while maximizing the flow of autocentric efficiency Proposed Canopy Exist Bldg Footprint In order to introduce a drive through, requisite in the autocentric environment of a retail bank in a suburban or exurban context, the site needed to be redesigned.
7. Design Challenge 3 7 Introduce a narrative of Hosting and Abiding Informational Design: Create the sense of the a “third place” while maximizing the flow of autocentric efficiency The Basis of a “Third Place” A Third Place is the creation of a community space to anchor to foster broader interaction. Per Ray Oldenburg, coiner of the term, important criteria include free or inexpensive food and drink, highly accessible placement, a group of regulars, a welcoming and comfortable environment, and meeting opportunities for new friends and old. Reference: Celebrating the Third Place: Inspiring Stories About the "Great Good Places" at the Heart of Our Communities