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THE
5 STAGES
of
SOCIAL MEDIA
ACCEPTANCE
Pete Matthew -
Why?
Platform
Home
Base
Home
Base
Embassy Embassy
Embassy Embassy
Home
Base
Home
BaseOutpost
Outpost
Outpost
Home
BaseComments
Forums
Chat Rooms
1. SOCIAL MEDIA SCEPTIC
It’s all just a fad
I don’t need to be online
Who wants to hear about…?
Personal Brand
Income to m...
2. RESIGNED ACCEPTANCE
Maybe there is something in this
I don’t think I know what to say/do
The technology scares me
Numbe...
3. DIPPING YOUR TOES
Where do I start?
I’m just going to lurk for a while
I follow Stephen Fry and
Pete Matthew, but what ...
4. ACTIVE USER
This is taking too much time
There is so much choice
How on earth do I focus my efforts?
Learn to batch tas...
5. SOCIAL NINJA
This is the most powerful tool ever!
Geography is no limit
I may just take over the world…
Try Facebook Ad...
The best book out there
Sign up at
https://advisertech.co.uk
Module One
Module Two
Module Three: Online Marketing
Module Four: Technology for Adviser Practices
…and more to come!
Sign up at
https://advisertech.co.uk
£35 per month for access to
the current module and future modules.
Previous Modules c...
Q&A
5 stages of social media acceptance
5 stages of social media acceptance
5 stages of social media acceptance
5 stages of social media acceptance
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5 stages of social media acceptance

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The Five Stages of Social Media Acceptance

Publicada em: Marketing, Negócios, Tecnologia
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5 stages of social media acceptance

  1. 1. THE 5 STAGES of SOCIAL MEDIA ACCEPTANCE Pete Matthew -
  2. 2. Why?
  3. 3. Platform
  4. 4. Home Base
  5. 5. Home Base Embassy Embassy Embassy Embassy
  6. 6. Home Base
  7. 7. Home BaseOutpost Outpost Outpost
  8. 8. Home BaseComments Forums Chat Rooms
  9. 9. 1. SOCIAL MEDIA SCEPTIC It’s all just a fad I don’t need to be online Who wants to hear about…? Personal Brand Income to my practice Broad reach for my message Views MovingUp
  10. 10. 2. RESIGNED ACCEPTANCE Maybe there is something in this I don’t think I know what to say/do The technology scares me Numbers of enquiries Low cost of entry: Both in money and time Views MovingUp
  11. 11. 3. DIPPING YOUR TOES Where do I start? I’m just going to lurk for a while I follow Stephen Fry and Pete Matthew, but what next? Use Lists/Groups/Pages Update your profile Great headshot, keywords, consistency Views MovingUp
  12. 12. 4. ACTIVE USER This is taking too much time There is so much choice How on earth do I focus my efforts? Learn to batch tasks Use dashboards Get to know search and alerts Views MovingUp
  13. 13. 5. SOCIAL NINJA This is the most powerful tool ever! Geography is no limit I may just take over the world… Try Facebook Ads Create Online Products (non-reg) Learn to Go Native Views Refinemen
  14. 14. The best book out there
  15. 15. Sign up at https://advisertech.co.uk
  16. 16. Module One
  17. 17. Module Two Module Three: Online Marketing Module Four: Technology for Adviser Practices …and more to come!
  18. 18. Sign up at https://advisertech.co.uk £35 per month for access to the current module and future modules. Previous Modules can be added to your subscription
  19. 19. Q&A

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