The Five Stages of Social Media Acceptance

1. THE
5 STAGES
of
SOCIAL MEDIA
ACCEPTANCE
Pete Matthew -

3. Why?

5. Platform

6. Home
Base

8. Home
Base
Embassy Embassy
Embassy Embassy

9. Home
Base

10. Home
BaseOutpost
Outpost
Outpost

11. Home
BaseComments
Forums
Chat Rooms

12. 1. SOCIAL MEDIA SCEPTIC
It’s all just a fad
I don’t need to be online
Who wants to hear about…?
Personal Brand
Income to my practice
Broad reach for my message
Views
MovingUp

13. 2. RESIGNED ACCEPTANCE
Maybe there is something in this
I don’t think I know what to say/do
The technology scares me
Numbers of enquiries
Low cost of entry:
Both in money and time
Views
MovingUp

14. 3. DIPPING YOUR TOES
Where do I start?
I’m just going to lurk for a while
I follow Stephen Fry and
Pete Matthew, but what next?
Use Lists/Groups/Pages
Update your profile
Great headshot, keywords, consistency
Views
MovingUp

15. 4. ACTIVE USER
This is taking too much time
There is so much choice
How on earth do I focus my efforts?
Learn to batch tasks
Use dashboards
Get to know search and alerts
Views
MovingUp

16. 5. SOCIAL NINJA
This is the most powerful tool ever!
Geography is no limit
I may just take over the world…
Try Facebook Ads
Create Online Products (non-reg)
Learn to Go Native
Views
Refinemen

17. The best book out there

18. Sign up at
https://advisertech.co.uk

20. Module One

21. Module Two
Module Three: Online Marketing
Module Four: Technology for Adviser Practices
…and more to come!

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23. Q&A