Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017

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Why Gamification? How Games Engage and Motivate. Slides from Pete Jenkins' workshop on examples for HR delivered at British Ports Association in London, November 2017.

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Why Gamification? How Games Engage and Motivate
Pete Jenkins – November 2017

© GAMIFICATION+ LTD 2015 2
Founder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation (GamFed)
Researcher in Gamification in HR at CROME (Centre for
Research on Management & Employment)
Ambassador - Brighton & Hove Chamber of Commerce
Chair - Gamification Europe Conference

Gamification refers to the use of game
mechanics in non-gaming contexts

“Games give us unnecessary obstacles that we
volunteer to tackle” Bernard Suits

Activision spent 6 years and how much money developing
and launching the game Destiny?
A. £31,000,000
B. £105,000,000
C. £310,000,000

How much did Destiny make in sales on the first
day?
A. £50,000,000
B. £500,000,000
C. £900,000,000

Three basic needs
Competence
Autonomy
Relatedness
Self-Determination Theory

Three key drivers
Mastery
Purpose
Autonomy
Daniel Pink - Drive

Attract
• Employer
branding
• Recruitment
Induction
• Onboarding
• Culture
L&D
• Job Mastery
• Future
Leaders
Retaining
• Well being
• Engagement

Attract
• Employer branding
• Recruitment

Maersk
http://www.maersk.com/en/hardware/quest-for-oil

How are you attracting millennials
to your organisations?

http://www.focusgames.com/case_studies/McDonald's%20Case%20Study%2012.08.16.pdf

https://panamapapers.icij.org/stairway_tax_heaven_game/

How engaging are your induction
and onboarding processes?

Compettia - Atrivity
Average knowledge increase in players over a 5 day
period is 30%
80% of players end up playing it outside of work
hours
Most questions answered by a player in 5 days is
10,521 questions
Average player will answer 800 questions during a 5
day period
Most commonly play between 11pm and 1am

http://i360institute.com/wp-content/uploads/2011/10/Gartner_DWP_Case_Study.pdf

Gamification+ Success Framework
https://gamificationplus.uk/game/

Gamification Tip
Game players are already found throughout our
businesses.
Notice, value and reward game thinking
Use their creative and strategic thinking and embed
games into your culture.

https://www.superbetter.com
Please attempt:
• Bad Guys –
• The Sticky Chair
• Power Ups -
• Hug Yourself
• Human Tag

Thank you for playing.
25% discount code BPA25:
https://gamification-europe.com
Today we’ve looked at:
• Gamification
• Neuroscience & psychology
• HR Examples
Any questions?
pete.jenkins@gamificationplus.uk
https://gamificationplus.uk
@gamifiplus @petejenkins

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Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017

1. Why Gamification? How Games Engage and Motivate Pete Jenkins – November 2017

2. © GAMIFICATION+ LTD 2015 2 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Ambassador - Brighton & Hove Chamber of Commerce Chair - Gamification Europe Conference

3. What do you play?

4. Gamification refers to the use of game mechanics in non-gaming contexts

5. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits

6. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000

7. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000

8. Dopamine Oxytocin Serotonin Endorphins

9. Maslow’s Hierarchy of Needs

10. Three basic needs Competence Autonomy Relatedness Self-Determination Theory

11. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive

12. http://freerice.com

13. Marczewski’s Three Layers of Motivation

14.

15. Attract • Employer branding • Recruitment Induction • Onboarding • Culture L&D • Job Mastery • Future Leaders Retaining • Well being • Engagement

16. Attract • Employer branding • Recruitment

17. Maersk http://www.maersk.com/en/hardware/quest-for-oil

18. TopCoder https://www.topcoder.com/

19.

20. How are you attracting millennials to your organisations?

21. Induction • Onboarding • Culture

22. http://www.focusgames.com/case_studies/McDonald's%20Case%20Study%2012.08.16.pdf

23.

24. https://splash.crm.co/

25. https://panamapapers.icij.org/stairway_tax_heaven_game/

26. How engaging are your induction and onboarding processes?

27. L&D • Job Mastery • Future Leaders

28.

29. Compettia - Atrivity Average knowledge increase in players over a 5 day period is 30% 80% of players end up playing it outside of work hours Most questions answered by a player in 5 days is 10,521 questions Average player will answer 800 questions during a 5 day period Most commonly play between 11pm and 1am

30. Retaining • Well being • Engagement

31. http://keas.com/

33.

34.

35. http://i360institute.com/wp-content/uploads/2011/10/Gartner_DWP_Case_Study.pdf

36.

37. Gamification+ Success Framework https://gamificationplus.uk/game/

38. Gamification Tip Game players are already found throughout our businesses. Notice, value and reward game thinking Use their creative and strategic thinking and embed games into your culture.

39. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • Hug Yourself • Human Tag

40. Thank you for playing. 25% discount code BPA25: https://gamification-europe.com Today we’ve looked at: • Gamification • Neuroscience & psychology • HR Examples Any questions? pete.jenkins@gamificationplus.uk https://gamificationplus.uk @gamifiplus @petejenkins

Gamification for BPA Seminar Slides - Pete Jenkins 10th November 2017

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