How to use Instagram Stories

1. Instagram
The important role of Instagram stories in our marketing
strategy

2. Instagram Stories
Instagram Stories are ephemeral
content - a content type that is short
and sweet, and only available for a
short time (24 hours).
Instagram stories are discoverable, and people who don’t
follow you can see your posts too
Interact with you audience
Reasons why brands are using Instagram Stories
Strengthen brand's reputation and also encourage audience
to convert
Repurpose your blog content
1
2
Showcasing everyday moments through stories, as they
appear right on top of the user’s feed
Maintain visibility & Transparency
3
The number of active daily users of
stories – 300M
Studies show that 20% of Stories posted
by a business result in direct interaction
with users.
Over 1/3 of users watch Instagram stories everyday with avg
time spent by users at 28 mins
Use real-time marketing to stay top of mind
4
New Instagram algorithm update prioritizes the accounts
that post stories. The more you post stories on Instagram,
the more your posts will show up in the feed
Increase Instagram Engagement
5

3. An average Instagram user follows 600 accounts.
To appear on top of mind, Instagram’s algorithm
automatically shows stories that users are mostly likely to
engage with first
Stories allows you to enhance your
content with colors, stickers, text, and
filters.
Instagram's algorithm shows posts from the accounts that the
user is in personal contact with, first. This is hardly ever the case
between a personal account and a brand account.
60% Instagram users check stories on a daily basis,
there is a lot that can be posted due to the 16:9
Format, preferable over the 1:1 and 4:3 formats
that Instagram Posts support.
Posts v/s
Stories
Why stories perform better than
posts?
Due to the upsurge of accounts
since August 2018, Instagram has
put a lot of emphasis on Stories.
They are easier to access by a user
and can hold more creative data
than usual Instagram Posts.

4. How can we take advantage of Instagram Stories
Polls – A fun way to get our audience to engage with us and hear their
thoughts. Get our audience’s two cents on a decision without
spending our money and energy
Instagram Live – Real time interaction with our audience. our audience
can use the comments field to comment/chat. 80% prefer to watch live
videos from a brand than to read a blog
Swipe Up – Use the Swipe Up option to increase sales, generate leads
and gain traffic to our blogs and website.
Instagram Story Ads – With strong visuals and a clear message, we can
urge your audience to take an immediate action
Storytelling – Use Instagram stories to actually tell a story about our
product, service or a new property launch. It increases brand loyalty
and chances of a booking.
View Post – A quick and easy way to get our audience to view our latest
post or read your new blog

5. Brands that are making use of Instagram Stories
Airbnb Booking.comStarbucks

6. Stories that worked for us
Real time Images + UGC

7. Stories that worked for us
Real time Images + UGC

8. Stories that worked for us
Engagement

9. Stories that worked for us
Engagement

10. Stories that worked for us
Cross-promotion & Visibility

11. Stories that worked for us
Swipe Up
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