Rocket perks an introduction

Information Deck
March 2015
www.rocketperks.com
Confidential | Copyright © RocketPerks Solutions Pvt. Ltd. 2014

ROCKETPERKS IN A NUTSHELL
ENGAGE
PROMOTE
SHOP
LOCALIZE
SOCIALIZE
We engage employees of
companies across India
through provision of
perks from major brands
and in-office activities.
This is implemented
using a novel online
portal
Brands get access to a
new channel of high
value customers from
these companies. Low
acquisition costs for cash
rich time starved
customers makes this a
viable sales and
marketing channel
Employees shop from
online and offline brands
across various categories
for all basic amenities
and lifestyle needs like
Travel, Entertainment,
F&B, Shopping, Fitness
and more.
A mobile first vision to
provide perks to a user
right at the moment of
shopping using geo
targeting and analytics.
This is in addition to the
online portal.
Social features to
create buzz within
offices, amongst
friends and followers.

WHERE WE STAND
50K
Employees
60K 17K 13K
16K 6K
9K
12K
12K
32K15K
5K
5K
8K
4K
2K
4K
3K
3K
6K3K
3K
8K
13K
20K
- RocketPerks was ideated in November 2013 and went
live on 15 April, 2014
- We currently serve perks to about 50,000 employees
from over 70 companies across several locations in India
. We have another pipline of 100.000 employees.
- These perks come from about 60 partner brands. We
expect to have over 100 partners shortly
- The total potential in India is around 100 million white
collared workers over the next 5 years

THE TEAM
MAAZ ANSARI
Co-founder & Director
Mumbai University
ANURAG JAIN
IIT-Kharagpur
PESHWA ACHARYA
IIT-Kharagpur | IIM-C
20+ years of experience building large
brands, formats & businesses
Architect of technical solutions for
complex, mission critical functions
Loves perks, people and
conversations

CURRENT CORPORATE SCENARIO
Job Security Pay Work qualityBenefits Opportunities
Happy workers
Time Spent & Productivity : 2xBenefits are non existent in
most companies
Reasons for companies not setting up perks
- Overworked or absence of HR
- Not enough employees
- Budget constraints
- Too many brands to manage
- Not core function of HR to setup & manage
multiple brand partnerships

WHAT THE PROBLEM IS
91% employees in India are disengaged at work. Salaries are static when adjusted against inflation and
the motivation to work is lacking1
Attrition in India stands at 27% for the organized sector. The cost of attrition per employee to an
organization varies from 6-9 months of the employee’s salary2
Comprehensive non wage based employee benefits are practically non existent in India even though
60% of employees believe benefits are the reason they’ll stay back3
1 .Gallup State of the Global workplace report, 2013.
2. Compensation Trends Survey 2013-14, Deloitte.
3. Retain your top talent, Forbes

s
THE SOLUTION : ROCKETPERKS
- Creating a great place to work
- Attacking the ever increasing
attrition rates
- Building employee engagement and
bonding amongst peers
- Building a social HR to create a fun
and rewarding environment at work
to fuel engagement
- Provides perks and benefits from
major brands
- In-office activities / workshops /
CSR
- Brands get a new focused sales
marketing and activation channel to
target white collar workers
- Low acquisition cost for high value
customers
- Better targeting via rich shopping
pattern data created

,,
HOW IT FUNCTIONS
POSITIONING FOR COMPANIES
FUNCTIONING
REVENUE STREAM
RocketPerks is positioned as an HR engagement platform to boost employee productivity and
sentiment through the provision of perks from major brands and in-office activities
RocketPerks connects brands to a high affinity target group of white collared workers.
RocketPerks communicates with the official email ids of all employees and is a prime workplace
marketing channel.
RocketPerks is a niche platform directed at white collared workers and high value customers.
This gives rise to revenue opportunities from transactions with existing partner brands and opens
up a sticky premium audience for a direct selling initiative

ROCKETPERKS PLATFORM
Online, co-branded
RocketPerks platform
Employees of a company
Worksite activities
(Facilitating brand visits to corporate
houses for certain activities)
Individual engagement

Companies get better engaged
employees & save on corporate
procurement
Brands get access to a new channel of
Cash Rich – Time Starved customers
Employees save on their regular
needs and purchases, indulge in
worksite activities and bond
better with peers
ROCKETPERKS AS AN ECOSYSTEM

S ALES
- A unique sales channel ( Premium TG )
- New customer acquisition & activation
- Low cost of acquisition per customer
COMPELLING APPEAL FOR BRANDS
M ARKETING
- Engage Corporate & Premium TG through a HR officiated channel
- Innovative approach to worksite marketing
- Greater credibility & stickiness with TG
- Unique Platform for creating Brand loyalty & stickiness .
- Opportunity for Analytics & Buying behaviour
UDIENCE
- Higher purchasing power
- High average bill value
- Desire brand loyalty and are more sticky
- Cash rich, time starved target group
OUCHPOINTS
- Worksite activities
- Constant brand presence on platform
- Positioning as a perk
- Weekly & daily newsletters
S M
A
T

DATA BACKS ROCKETPERKS
Inflation adjusted salary hikes have actually turned negative.
Data comes from AON Hewitt and includes salaries of employees from the following sectors
– Pharmaceutical
– Automotive
– Infrastructure
– FMCG/FMCD
– High Tech/IT
– Financial Institutions
– Retail
– Chemicals
11.7%
12.6%
10.7%
10.3%
2010 2011 2012 2013
Nominal Salary Change (%)
-0.3%
3.7%
1.4%
-0.6%
2010 2011 2012 2013
Inflation Adjusted Salary Change (%)
-2.0%
-5.5%
-8.1%
Charted Accountants IIM A Graduates Starting Salary Infosys
CAGR of Inflation Adjusted Salary (2010- 2013)

ROCKET FEATURES
TECHNOLOGY STACK
List of components required to provide
RocketPerks as a solution
FEATURES
To go mobile first, facilitating perks on the spot while shopping
Analytics in 3 dimensions: Brand centric, Company based and User
focused
Online, co-branded portal for every company; individual login per
employee
Automated HR & Vendor management systems
Live chat, telephonic and email support
Direct in app brand integration
Fuss free, auto pilot solution. 5 minute setup time for new
partners & clients

PORTAL SCREENSHOTS
Landing PageLogin Page
Brand Page User Profile

PARTNER BRANDS (partial list)
CURRENT
UPCOMING
The brand bouquet is curated to cover all essential amenities and lifestyle needs of a person. Targeted categories include online
shopping, F&B, Travel & Stay, Insurance & Healthcare, Telecom, Office, Fitness, Entertainment, Utilities & Services, Vehicle
Purchase and Retail Outlets.

USER COMPANIES(partial list)
CURRENT
UPCOMING

REVENUE FUNNEL
Brand subscription fee
Rewards & Recognitions
Per transaction commission
Newsletters & Banners (Digital Assets)
Worksite activities by brandsCompany subscription fee

FUTURE PROSPECTS
Corporate Procurement
Merchandising
International Markets
Direct selling of consumer products (E-
commerce)
HR & Admin BD PlatformSurvey Audience

SCOPE ABROAD
USA
UK
Singapore
Japan
UAE
Turkey
Countries with a mature employee benefits market
Existing Clients requesting for RocketPerks in these countries
Most countries lack a comprehensive employee benefits system
South Africa

THANK YOUPeshwa Acharya | Co-
founder
0 9867 641 038

Rocket perks an introduction

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