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CREATE IN STORE EXPERIENCE THAT NO ONE CAN BEAT
1. in association with
Celebrates
International Women’s Day
8th March 09, Sunday
2. Intent
• The intent was to create excitement and In-store events focused
Towards the women on occasion of International Women’s Day.
And thus drive in store Consumer experience across all the 6 digital
stores. Establish proposition as a Family store..
• To create awareness about the brand Taurus, a Leading European
Home appliances brand.
• In-store events focused on women engagement activity
• Generate footfalls by targeting up market women/home makers
.
3. Communication
• Co-branded Premium leaflets of Reliance Digital and
Taurus
• Leaflets distributed by promoters in good catchments
area for up market women across 6 stores.
• EDM (internet mailers) sent to all Reliance Employees in
Delhi, Mumbai, Hyderabad, Bangalore, Kolkatta.
• VM support through event area created , 3 x 6feet
standees, A4 standees.
• Announcements done at the store on regular intervals
across 6 stores.
• Tie up with leading saloon LABELLE(6 centers) in
Hyderabad.
43. Verbatim
• “We felt great, enjoyed today’s event.”
• “Thanks to Reliance Digital for making us feel special.”
• “Experienced 1st Retail store as a complete entertainment store”
• “I am very happy to see my wife on stage and speak about today’s
woman”
• “Indian women are very much successful in their career and family
both.”
• “ Lovely day to celebrate in Reliance digital,1st experience ever
before”
• “Plz inform whenever Reliance Digital have such event in near
future, will love to come again.”