Author of "The New Rules of Marketing & PR" to Teach One of the Course Modules in New York City ...

1. Rutgers University and Business Wire Collaborate on New
Digital Public Relations Course Featuring David Meerman
Scott
Author of "The New Rules of Marketing & PR" to Teach One of the Course Modules in New York City
in September
"I'm looking forward to sharing these new rules and how to apply them with marketing professionals
who are ready to seize the opportunity to revolutionize their marketing programs with real-time
strategies and tactics."
--(BUSINESS WIRE)--Rutgers University and Business Wire today said that David Meerman Scott,
the author of "The New Rules of Marketing & PR," will teach one of the course modules in its Mini-
MBA course, Going Digital - The New Rules of PR. Business Wire members will enjoy a 15% discount
on tuition. A recognized disclosure service in the United States, Canada and a dozen European
countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into
EDGAR, SEDAR and other systems. After all, who better to teach 'The New Rules of PR' than the
thought leader in this new social-media environment: David Meerman Scott? His practical
experience and personal network will help participants gain a competitive edge in the rapidly
changing digital PR environment."
Scott's module in the four-day Going Digital - The New Rules of PR course will stress how to adapt to
planning and executing marketing programs based on immediate feedback from customers, quick
analysis of competitors, and instant knowledge of the marketplace. "I have high hopes that with my
case studies and practical info, I'll leave these marketing professionals with what they need to
immediately go out and grow their brands with gusto," continued Scott.
The cost of the Going Digital - The New Rules of PR course is $4,995, which includes all instructional
materials on a pre-loaded Apple iPad 2 and all fees. Programs bring practitioners from different
organizations and industries together in a diverse learning environment designed to develop skills
and enhance knowledge through a combination of expert class instruction and peer interaction.
About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global
leader in press release distribution and regulatory disclosure. He has lived and worked in New York,
Tokyo, Boston, and Hong Kong and presented at industry conferences and events in over twenty
countries. Scott will be the instructor for the course module entitled "PR Strategy in the Digital
Age." The four-day Mini-MBA course will be held in New York City, Monday to Thursday, September
19-22, 2011.
The curriculum of the Rutgers Center for Management Development (CMD) Mini-MBA course brings
together topics relating to traditional PR and the new digital world - topics that Business Wire
helped Rutgers identify. Visit his blog at www.WebInkNow.com.

2. About Rutgers Center for Management Development
Founded in 1947, Rutgers CMD provides management and leadership training for professionals in
business and human resources. Its patented NX delivery platform provides simultaneous full-text
posting of Business Wire content to news systems and websites in virtually any country or language.
With 31 bureaus worldwide, Business Wire offers local service and global reach.
. For those interested in academic graduate credit, a three-credit elective course waiver is available
for an MBA.
For general information inquiries and registration, please contact Peter Methot, Rutgers CMD
Program Manager at 908.205.3664 or email at peter.methot@cmd.rutgers.edu or go online to the
Center for Management Development at http://bizwire.pr/rutgers.
About David Meerman Scott
David Meerman Scott's book "The New Rules of Marketing & PR" opened people's eyes to the new
realities of marketing and public relations on the Web. His new book "Real-Time Marketing & PR"
achieved #2 on the Wall Street Journal bestseller list upon release in November 2010.
Scott is a former vice president of marketing for two publicly traded technology companies and was
Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and
electronic information companies. Scott's popular blog and hundreds of speaking engagements
around the world give him a singular perspective on how businesses are implementing new
strategies to reach buyers. Other topics being addressed in modules include optimizing for mobile,
blogging and micro blogging strategies, the use of video in PR, integrating digital PR and others.
"Marketers know that with the influx of social media, it's speed and agility that count," said Scott.
"I'm looking forward to sharing these new rules and how to apply them with marketing professionals
who are ready to seize the opportunity to revolutionize their marketing programs with real-time
strategies and tactics."
Director of Marketing Programs for Rutgers CMD Eric Greenberg said, "We're excited to have David
join our faculty in this new executive education program. Business Wire provides online newsroom
hosting and integration services as well as search engine optimization, mobile distribution and
detailed measurement on every press release. The Rutgers Mini-MBA Program may qualify for
corporate tuition reimbursement.
Upon completion, participants will receive a Mini-MBA Certificate from Rutgers CMD in Digital PR.
Six months on the Businessweek bestseller list and published in more than 25 languages from
Bulgarian to Vietnamese, "New Rules" is now a modern business classic. Public relations and
investor relations professionals rely on Business Wire for both broad-based and targeted market

3. reach. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New
Brunswick, and the School of Management and Labor Relations, as well as industry experts