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Semelhante a Performics Keyword Governance Plan Template (20)
Performics Keyword Governance Plan Template
- 1. Needs/Context
PARTICIPANT FOCUSED [Word(s), Device
Decision Making Role Landing Page/Info Expected
CAMPAIGN SPECIFICS Used, Location]
[Maker, Influencer, End User] [Content]
Needs Smartphone, Desktop Decision Maker & End User Price, Functionality, Service
Search Providers
BRAND FOCUSED CAMPAIGN SPECIFICS
Keyword Type Keyword Business Owner Other Stakeholder(s)
[Name/Business] [Name/Department]
Regional & local stores,
Core brand “Apple” Apple Corporate
resellers, affiliates & servicers
Regional & local stores,
Product Name “iPhone” Apple Corporate
resellers, affiliates & servicers
Regional & local stores,
Brand + Generic “Apple Smartphone” Apple Corporate
resellers, affiliates & servicers
Brand + Geo-modified “Apple New York” Regional Manager Apple Corporate
Geo-modified + Generic “Manhattan Smartphone” Local Store Apple Corporate
Regional & local stores,
Generic “Smartphone” Apple Corporate
resellers, affiliates & servicers
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