W.H.Bender Quote 61 -Influential restaurant and food service industry network...
October Social Snapshot: Home Care
1. SOCIAL
SNAPSHOT: Home CARE
o C T O B E R 2 0 1 4
Tide
LYSOL
FEBREZE
AIR WICK
YANKEE CANDLE
CLOROX
FINISH
MR CLEAN
GLADE
SCRUBBING BUBBLES
WOOLITE
OXICLEAN
RESOLVE
WINDEX
CASCADE
TIDE
GLADE
CLOROX
FEBREZE
OXICLEAN
SCRUBBING BUBBLES
MR CLEAN
CASCADE
WINDEX
YANKEE CANDLE
LYSOL
FINISH
RESOLVE
AIR WICK
WOOLITE
facebook
# Fans
4,190,120
2,198,260
1,904,420
1,389,020
1,283,780
1,085,130
1,035,040
983,020
976,650
603,410
504,520
407,320
235,170
190,070
175,470
HIGHEST ACTIVATION RATE
Post by Glade, showing inspiration
for its Pumpkin Pie Diner scent
ACTIVATION RATE: 11.14%
tide
clorox
febreze
glade
yankee candle
scrubbing bubbles
mr clean
woolite
resolve
cascade
windex
air wick*
finish*
lysol*
oxiclean*
# Followers
148,430
83,480
48,560
37,850
35,720
23,300
18,360
12,740
2,560
2,150
200
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twitter
most retweets
Tide takes its cap o to
celebrate Derek Jeter's career,
using trending hashtag
#FarewellCaptain
RETWEETS: 724
# Subscribers
YOUTTUBEE
7,280
3,180
2,600
2,020
1,820
1,660
1,030
890
820
760
360
260
220
100
90
most viewed
Febreze video showing the
consequences of a mom who has
gone #noseblind- someone who
becomes immune to their own smells
views: 1,110,886
P A R T I C I P A N T E N G A G E M E N T
GLADE CLOROX GLADE
M E T H O D O L O G Y
Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance
of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages
Socialtools to extract insights and create benchmarks to build client presence in the social
space and drive successful brand experiences for participants focused on performance.
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
*Data from 9/17 - 10/17
Average
views/video
Average number of
views per video
posted by brand
TALKING
ABOUT
Number of unique users sharing
stories about the brand page
over the last 7 days (e.g. liking,
sharing, checking in, etc.)
Activation
Rate/Post
[(likes+comments+shares) /
(fans x CM posts)] x 100
Talking
About
Retweets,
Mentions and
Hashtags
Avg. Views
Per Video
Home Care Average
Leading Brand
3,570 3,830 56,470
54,030 10,480 765,680
*No active Twitter handle