1. Employee Engagement
Increase February 11–12, 2010 | Arlington, VA
Return on
You Will Learn to:
Investment
Understand What Drives Employee Engagement
by Actively Discover causes of employee motivation and procrastination
Engaging Use Social Media to Foster a Collaborative Culture
Your Utilize social media strategies and tactics to engage employees
Workforce Learn to Listen and Provide Feedback to Your Staff
Reflect on what is being said and learn to ask important questions
Earn up to 12 Examine Best Practices in Employee Engagement
CPE Credits Discover what works for organizations with high employee engagement
In Association with:
www.ASMIweb.com/Employee
www.ASMIweb.com/Employee 1

2. Employee Engagement
Agenda at-a-Glance
Day One: Monday, January 11, 2010
8:30 Registration and Continental Breakfast
9:00 Training Begins
Foster a Culture of Engagement, Performance and Accountability
Create a Vision for Your Team
Understand What Drives Employee Engagement
12:00 Lunch Break
1:00 Training Continues
Discover the True Cost of Employee Disengagement
Identify and Reach Out to Disengaged Employees
4:00 Day One Adjourns
Day Two: Tuesday, January 12, 2010
8:30 Continental Breakfast
9:00 Training Begins
Enhance Engagement in a Multi-Generational Workforce
Use Social Media to Engage Employees and Enhance Collaboration
Create Effective Management Feedback Tools
12:00 Lunch Break
1:00 Training Continues
Lead During Times of Change
Examine Best Practices, Tools and Action Plans for Employee Engagement
4:00 Training Adjourns
In the U.S. workforce, the Gallup organization estimates the cost
of employee disengagement to be more than $300 billion in lost
productivity alone.
who should attend:
C Level Executives Human Capital Planning Staff Staffing Directors
Directors Human Resources Managers Personnel Managers
Managers Workforce Planning Managers Corporate Communications
Human Capital Officers Recruiters Internal Communications
2 www.ASMIweb.com/Employee

3. Employee Engagement
day one
February 11, 2010
8:30 1:00
Registration and Continental Breakfast Training continues
Discover the True Cost of Employee
9:00 Disengagement
Training begins Reduce turnover by identifying the causes
of employee dissatisfaction
Foster a Culture of Engagement,
Discover what employee disengagement
Performance and Accountability
will cost your organization per year
Understand the link between an engaged
Realize that employee disengagement will
workforce and company performance
inhibit your recruitment and hiring efforts
Show a true return on investment in the
company’s greatest asset, its employees
Identify and Reach Out to Disengaged
Delegate decision making to employees to Employees
gain buy-in
Make sure employees have a clear
understanding of what is expected from
Create a Vision for Your Team
them to prevent disengagement
Gain employee buy-in for your
Understand how to coach low performing
organization’s mission
employees back into the workforce
Increase collaboration by enabling
Create an atmosphere of
employees to form more effective teams
positive communication
Articulate the vision and drive it to
completion
4:00
Understand What Drives Employee Day One Adjourns
Engagement
Understand employee goals to increase job
satisfaction and retention
Discover why initiatives have and haven’t
worked in the past
Understand the causes of employee
motivation and procrastination
12:00
Lunch Break
top five reasons to attend:
Link employee Create an Align your Strengthen Learn how
engagement internal brand staff with the employee to make
to performance, that will speak to company mission morale your company
talent retention employees as well an “employer
and bottom as your external of choice”
line results brand speaks
to customers
www.ASMIweb.com/Employee 3

4. Employee Engagement
day two
February 12, 2010
8:30 12:00
Continental Breakfast Lunch Break
9:00 1:00
Training begins Training continues
Enhance Engagement in a Multi- Lead During Times of Change
Generational Workforce Evaluate risk and assess the critical
Learn techniques to motivate employees elements of change
from all generations Create clearly defined end outcomes and
Foster a culture of understanding develop strategies to meet your change
and respect management initiative
Advocate commonalities of the Develop an effective communications
generational groups strategy to lead change
Use Social Media to Engage Examine Best Practices, Tools
Employees and Enhance Collaboration and Action Plans for Employee
Promote a knowledge-sharing culture Engagement
by putting the power of innovation in Discover what works for organizations with
technologies at the fingertips of the high employee engagement
individual user Enhance collaboration, innovation and
Enable fast, reliable access to knowledge knowledge transfer
securely anywhere Gain tools to engage your current workforce
Hear lessons learned and best
practices from wikis and blogs to
solve your organizational knowledge 4:00
sharing challenges Training Adjourns
Create Effective Management
Feedback Tools
Implement employee satisfaction surveys to
give a voice to your workforce
Understand the information exit interviews
bring to your organization
Utilize survey results to achieve higher levels
of employee engagement
4 www.ASMIweb.com/Employee

5. Employee Engagement
In-House Training
One of the more popular vehicles for accessing the Institute’s educational offerings is the delivery of on-site
trainings and management facilitations. Bringing a training or facilitation in-house gives you the opportunity
to customize a program that addresses your exact challenges and provides a more personal learning
experience, while virtually eliminating travel expenses. Whether you require training for a small group or for an
organizational-wide initiative, the advanced learning methods employed by the Institute will create an intimate
training atmosphere that maximizes knowledge transfer to enhance the talent within your organization.
CUSTOMIZATION
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”. While many
training providers will offer you some variation of their standard training, the Institute’s subject matter
experts will work with you and your team to examine your programs and determine your exact areas
of need. The identification of real life examples will create a learning atmosphere that resonates with
participants while at the same time providing immediate return on your training investment. Using
interactive exercises that employ actual projects or scenarios from your organization, instructors can address
specific challenges and align the curriculum of each session to your objectives. While the majority of on-site
trainings are focused on smaller groups, the Institute also has the ability to accommodate organizational-
wide training initiatives. Utilizing multiple instructors, the Institute has the capacity to deliver courses to
groups of up to 300 participants per day.
AREAS OF EXPERTISE
On-site delivery of single courses, certification programs and entire packages of specialized courses are
available in the following areas:
Strategic Planning Workforce Management Program Evaluation
Performance Measurement Budgeting and Forecasting Administrative Management
Project Management Contracting Change Management
Lean Six Sigma Performance Reporting Balanced Scorecard
For more information about in-house training options available to you, please contact Jennifer Mueller
at 202-739-9619 or email her at Jennifer.Mueller@PerformanceInstutite.org
sponsorship opportunities
As a conference and training provider, The American Strategic Management Institute is an expert in bringing together
leaders to share and discuss best practices and innovations. We connect decision-makers with respected solution
providers.
ASMI offers four different pre-designed sponsorship packages:
Event Co-Sponsor Session Sponsor Luncheon Sponsor Exhibit Booth Sponsor
For more information on sponsorships or to get started, contact Blake Humble at 858-866-9352 or
Blake.Humble@ASMIweb.com
www.ASMIweb.com/Employee 5

6. Employee Engagement
Logistics & Registration
Venue and Hotel: CPE Credits
Employee Engagement will be held at The Delivery Method: Group-live
Performance Institute Conference Center in Program Level: Basic
Arlington, VA, just one block east of the Courthouse Prerequisites: None
Metro stop on the Orange Line. A public parking Advanced Preparation: None
garage is located just inside of the building for CPE Credits: 12
$10/day. The American Strategic Management Institute (ASMI) is registered with
the National Association of State Boards of Accountancy (NASBA) as a
sponsor of continuing professional education on the National Registry of
The Performance Institute Training Center CPE Sponsors. State boards of accountancy have final authority on the
1515 N. Courthouse Rd., Suite 600 acceptance of individual courses for CPE credit. Complaints regarding
sponsors may be addressed to the National Registry of CPE Sponsors,
Arlington, VA 22201 150 Fourth Avenue North, Nashville, TN 37219-2417.
877-992-9522 Website: www.nasba.org.
A limited number of rooms have been reserved
at the Arlington Rosslyn Courtyard by Marriott at
Cancellation Policy
the prevailing rate of $209 until December 11, For live events: ASMI will provide a full refund less $399 administration fee for
2009. Please call the hotel directly and reference cancellations four weeks before the event. If cancellation occurs within two
weeks prior to conference start date, no refund will be issued. Registrants
code “Employee Engagement” when making who fail to attend and do not cancel prior to the event will be charged the
reservations to get the discounted rate. The hotel entire registration fee.
is conveniently located three blocks from the All the cancellation requests need to be made online. Your confirmation
Rosslyn Metro station. Please ask the hotel about a email contains links to modify or cancel registrations. Please note that the
cancellation is not final until you receive a written confirmation.
complimentary shuttle that is also available for your
convenience. Payment must be secured prior to the conference. If payment is not received
by the conference start date, a method of payment must be presented at the
time of registration in order to guarantee your participation at the event.
Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd. Quality Assurance
Arlington, VA 22209 ASMI strives to provide you with the most productive and effective educational
Phone: 703-528-2222 / 1-800-321-2211 experience possible. If after completing the course you feel there is some
way we can improve, please write your comments on the evaluation form
www.courtyardarlingtonrosslyn.com provided upon your arrival. Should you feel dissatisfied with your learning
experience and wish to request a credit or refund, please submit it in writing
no later than 10 business days after the end of the training to: ASMI: Corporate
Tuition & Group Discounts: Headquarters; 805 15th Street NW, 3rd Floor; Washington, D.C. 20005
The tuition rate for attending Employee Note: As speakers are confirmed six months before the event, some speaker
changes or topic changes may occur in the program. ASMI is not responsible
Engagement is as follows: for speaker changes, but will work to ensure a comparable speaker is located
to participate in the program.
Offering Early Bird Rate* Regular Rate
If for any reason ASMI decides to cancel this conference, ASMI
Two-Day Training $899 $999 accepts no responsibility for covering airfare, hotel or other costs incurred by
registrants, including delegates, sponsors and guests.
* For the Early Bird Rate, register by
November 19, 2009. Discounts
• All ‘Early Bird’ Discounts must require payment at time of registration and
For more information on group discounts for before the cut-off date in order to receive any discount.
Employee Engagement please contact Blake • Any discounts offered whether by ASMI (including team discounts) must also
require payment at the time of registration.
Humble at 858-866-9352 or email him at • All discount offers cannot be combined with any other offer.
Blake.Humble@ASMIWeb.com. • Discounts cannot be applied retroactively
6 www.ASMIweb.com/Employee

7. Employee Engagement
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.ASMIweb.com/Employee
Registration Form
Yes! Register me for Employee Engaement
Please call me. I am interested in a special Group Discount for my team
Delegate Information
Name Title
Organization Dept.
Address
City State Zip
Telephone Fax
Email
Payment Information
Check Purchase Order / Training Form Credit Card
Credit Card Number Expiration Date Verification no.
Name on Card Billing Zip
Please make checks payable to: The Performance Institute
Priority Code: W234-WEB
www.ASMIweb.com/Employee 7

8. ASMI’s vision
In this challenging economic landscape, organizations must develop and execute
innovative strategies to survive and thrive. Performance and process improvement
methodologies give managers the tools they need to run leaner, more efficient businesses.
The mission of the American Strategic Management Institute (ASMI) is to connect business
leaders with best-in-class practices and training to address management challenges
and improve results. ASMI has grown into one of the nation’s most innovative training
providers, combining market research and industry insight to deliver experiences and tools
to inspire leaders and grow businesses. Through virtual sessions, national summits, training
programs and consulting services, ASMI brings together leaders to share insights, ideas
and actions to transform organizations.
Areas of Focus:
Performance Management: Using business analytics to drive strategy
Process Improvement: Leaning processes for efficiency and quality improvement
Financial Management: Budgeting and forecasting for better decision-making
Project Management: Managing projects to deliver results on time, within scope and in budget
Leadership Development: Building leadership skills to manage in times of change and conflict
Services:
Virtual Training Briefings 90-minute training sessions for the latest tools and
techniques to deliver results.
National Summits National events allowing business leaders to share best practices
and strategies for success.
Training Programs Methodology-based training modules in management
competencies, offered publicly or custom-designed for your organization
Consulting Services Field experts who can bring bold change to your workforce,
planning processes.
ASMI Corporate Headquarters
805 15th Street, NW, 3rd Floor
Washington, DC 20005
Ph: 877-992-9522 Fax: 866-234-0680
www.ASMIweb.com