Online Marketing ROI

1. June 15 – 16, 2009
Washington, DC
Optional Post-Conference
Online
Workshop June 17, 2009
Marketing ROI
Understand ROI to
Maximize Your Online
Marketing Spend
Develop Return-on-Investment
Measures for Evaluating and Reporting
Marketing Success
You Will Learn to:
Use Measures, Metrics and Analytics to Increase Profits
Advance Your Brand with Digital Marketing
Measure ROI Effectively
Identify Strategies for Successful Email Campaigns
In Association with:
Utilize a Performance Framework to Instill Confidence in Marketing during a Downturned Economy
www.ASMIweb.com

2. Day One
June 15, 2009
Online Marketing ROI
8:30
Conference Registration and Continental Breakfast
EMarketer.com 9:00
Keynote Address:
predicts online Online Marketing in a New Economic Landscape
spending to With the current state of the economy, marketers are feeling the pressure to get results
increase by 8.9% while working with slashed budgets. How do you reach clients who are also feeling the
effects of the recession? Online marketing has become that outlet for getting results.
in 2009 to $25.7 Identify low cost marketing outlets that will attract new clients
billion: Are you Discover the correct digital mediums to invest your marketing dollars
ready to measure, Grow your business while attracting clients with limited budgets
manage and report
on your online 10:30
Break and Refreshments
campaigns?
10:45
Advance and Maintain Your Brand Online
Create an inbound marketing strategy for reaching clients by offering a wide
array of touch points
Maintain brand loyalty and client retention while transitioning from traditional to
digital marketing
Learn how to compete in a larger online market
12:00
Lunch
Top 5 Reasons to Attend:
1. Reach your customers effectively in the digital marketplace
2. Utilize search engine optimization to increase ROI
3. Understand the benefits of Lead Generation 2.0
4. Develop effective marketing strategies on a limited budget
5. Discover analytics to predict marketing success
www.ASMIweb.com
Page 2

3. Day One
Continued
Online Marketing ROI
1:00
Develop Measures, Metrics and Analytics for the Digital Marketplace
Acquire new quantitative and qualitative data-mining techniques to uncover insights in
digital media
Transform your organization’s measures and metrics to evaluate the performance of non-
traditional marketing mediums
Discover the most effective analytics to predict marketing success
2:30
Break and Refreshments
2:45
Make Marketing ROI Transparent to Your Stakeholders
Garner executive buy-in for online marketing initiatives
Convey the importance of new marketing mediums and their effect on ROI
Harness reporting skills that provide clear, relevant data to your stakeholders
4:00
Day One Adjourns
Who Should Attend:
VPs/Directors/Managers of:
Internal/External Marketing
Marketing
Integrated Marketing
Brand/Product Management
and Development Planning & Analytics
Advertising
www.ASMIweb.com
Page 3

4. Day Two
June 16, 2009
Online Marketing ROI
8:30
Conference Registration and Continental Breakfast
9:00
Keynote Address
Use Search Engine Optimization to Increase Marketing ROI
Search marketing is a recession-resistant approach to marketing your brand. It’s a measur-
able, secure and effective method that will maintain its place in many budgets. Learn how to
get the most from SEO and see the true return on your marketing department’s efforts.
Recognize modern techniques to manage your search campaigns and get the most
from your dollar
Increase SEM return rates while reducing overhead costs
Identify tools and methods to increase search advertising results
10:30
Break and Refreshments
10:45
Implement Successful Email Strategies to Boost ROI
Explore winning email marketing approaches to increase response rates
Discover strategies for getting the right message to the right person
Learn techniques for creating emails that will respect customers and treat
them as individuals
12:00
Lunch
Explore Winning Email Marketing Techniques
www.ASMIweb.com
Page 4

5. Day Two
Continued
Online Marketing ROI
“Email marketing
1:00
Enhance Marketing ROI with Video and Display Ads
is one of the most
Understand how online video and display ads are different from TV and websites
Pinpoint key performance indicators to gain insight on ad success
effective ways
Identify required measurements of video and display ads to evaluate ad performance
to stay in touch
with customers
2:30
Break and Refreshments
and prospects
2:45
online.”
Develop Lead Generation Techniques on a Tight Budget
Maintain lead quality and transparency in a time when lead generation
Peter DeLegge, Contributor,
sources are consolidating Marketing Today
Realize the future of lead generating and the transition from personal contact
Recognize how Lead Generation 2.0 offers greater controls and new revenue
opportunities for your business
4:00
Conference Adjourns
“ Search marketing spending will grow
by 14.9% in 2009 to $12.3 billion. Search
marketing is not recession-proof, but
it is recession-resistant…Search is
highly measurable, so it will maintain its
place in many budgets and increase in
some others…”
David Hallerman, Senior Analyst, eMarketer.com
www.ASMIweb.com
Page 5

6. Post Conference Workshop
June 17, 2009
Online Marketing ROI
8:30
Workshop Registration and Continental Breakfast
Post-Conference Seminars are practical, supplementary application sessions which incorpo-
rate and review tools, techniques and methods presented during the event. Participants will
obtain a further understanding of how to use newly acquire tools and cutting-edge strategies
to improve strategic planning and financial management performance. Through group exer-
cises and scenario-based learning, you’ll walk away with the expertise and resources needed
for immediate and practical application. Enrollment space is limited, so register today to
reserve your place.
9:00
Make Online Marketing Work on a Limited Budget
There are a variety of different media options available to your marketing department that
will produce results without breaking the bank. Even with limited resources, techniques such
as SEO and integrated marketing can be used. Learn how to convey your brand’s message
to clients by identifying the online venues where they’re most likely to be looking. Maintain
the alignment between overall company goals and your marketing strategies to get the
results your organization is looking for.
Learn what media options are available when working with small budgets
Discover cost-efficient ways to find, influence and convert “browsers” into potential buyers
Maximize the content of your message to get optimal results from your branding campaign
12:00
Workshop Adjourns
Measure the Effectiveness of Your
Video and Display Ads
www.ASMIweb.com
Page 6

7. Post-Conference Webinar
Online Marketing ROI
Sponsorship
Use Performance Dashboards to Boost Marketing Performance
Opportunities
Date: June 25, 2009
Time: 2:00- 3:30 PM EST
As a conference and
training provider, The
Performance dashboards are powerful tools designed to help gauge a business’s progress
American Strategic
in meeting marketing objectives. They provide critical information that enables an organiza-
Management Institute
tion to measure, monitor and manage marketing performance more effectively. However,
is an expert in bringing
without the right focus, processes can fall off track.
together leaders to share
and discuss best practices
During the Webinar YOU WILL LEARN TO:
and innovations. We
Track key performance indicators (KPIs) critical to measuring the success of your
connect decision-makers
organization’s marketing efforts
with respected solution
Identify strategies and metrics linked to consistent marketing performance
providers. ASMI offers
Discover useful measures and metrics to improve decision making
five different pre-designed
sponsorship packages:
To register for this Post-Conference webinar please visit www.ASMIweb.com or contact
• Event Co-Sponsor Session
Dave Yerks at Yerks@ManagementWeb.org or 858-866-9380.
• Sponsor Luncheon
• Sponsor Cocktail
• Hour Sponsor
• Exhibit Booth Sponsor
For more information on
sponsorships or to get
started, contact Jessica Ward
at 703-894-0920 or
Ward@PerformanceWeb.org
www.ASMIweb.com
Page 7

8. Logistics & Registration
Online Marketing ROI
Venue and Hotel:
Online Marketing ROI will be held at the Performance Institute’s
Registration Form
Training Center in Arlington, VA, just one block east of the
Courthouse stop on the Orange Line of the DC Metro. A public
parking garage is located inside of the building for $10/day.
Continental breakfast, refreshments and lunch will be provided for To Register, Call 703-894-0920; Fax this Form to: 703-
delegates on each day.
894-0482 or Visit www.ASMIweb.com
The Performance Institute Conference Center
1515 N. Courthouse Rd., Suite 600 Yes! Register me for Online Marketing ROI
Arlington, VA 22201
Add the Post-Conference Workshop: Make Online Marketing
703-894-0920
Work on a Limited Budget
Hotel and Travel costs are not included in conference tuition.
Add the Pre-Conference Webinar: Use Performance
Dashboards to Boost Marketing Performance
A limited number of rooms have been reserved at the Arlington
Please call me. I am interested in a special Group Discount
Rosslyn Courtyard by Marriott at the prevailing rate of $209.00 until
for my team
May 18, 2009. Please call the hotel directly and reference code “Online
Marketing” when making reservations to get the discounted rate.
Delegate Information
The hotel is conveniently located three blocks from the Rosslyn Metro
station. Please ask the hotel about a complimentary shuttle that is also
available for your convenience.
Name Title
Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd.
Arlington, VA 22209 Organization Dept.
Phone: 703-528-2222 / 1-800-321-2211
www.courtyardarlingtonrosslyn.com
Address
Tuition & Group Discounts:
The tuition rate for attending the Online Marketing ROI
City
is as follows:
Early Bird Rate Regular Rate
State Zip
Conference Only $1,699 $1,799
Post-Conference Workshop ------- $599
Telephone Fax
Post-Conference Webinar ------- $299
* For the Early Bird Rate, Register by April 6, 2009 and Use
Email
Discount Code: EBDC
For more information on group discounts for Online Marketing
Payment Information
ROI please contact Dave Yerks at 858-866-9381 or email him at
Check
Yerks@ManagementWeb.org.
Purchase Order / Training Form
Cancellation Policy For live events: ASMI will provide a full refund less $399 administration fee for cancellations Credit Card
four weeks before the event. If cancellation occurs within two weeks prior to conference start date, no refund
will be issued. Registrants who fail to attend and do not cancel prior to the event will be charged the entire
registration fee.
For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four weeks before the
Credit Card Number
event. If cancellation occurs within two weeks prior to conference start date, no refund will be issued. Regis-
trants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.
All the cancellation requests need to be made online. Your confirmation email contains links to modify or
cancel registrations. Please note that the cancellation is not final until you receive a written confirmation.
Expiration Date Verification no.
Payment must be secured prior to the conference. If payment is not received by the conference start date, a
method of payment must be presented at the time of registration in order to guarantee your participation at the
event.
Quality Assurance ASMI strives to provide you with the most productive and effective educational experience
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possible. If after completing the course you feel there is some way we can improve, please write your comments
on the evaluation form provided upon your arrival. Should you feel dissatisfied with your learning experience
and wish to request a credit or refund, please submit it in writing no later than 10 business days after the end of
the training to:
ASMI: Quality Assurance
Please make checks payable to: The Performance Institute
1515 N. Courthouse Road, Suite 600, Arlington, VA 22201
Note: As speakers are confirmed six months before the event, some speaker changes or topic changes may oc-
cur in the program. ASMI is not responsible for speaker changes, but will work to ensure a comparable speaker
is located to participate in the program.
If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for covering airfare,
hotel or other costs incurred by registrants, including delegates, sponsors and guests.
Priority Code: M129-WEB
Discounts
• All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off date in order to
receive any discount.
• Any discounts offered whether by ASMI (including team discounts) must also require payment at the
time of registration.
• All discount offers cannot be combined with any other offer.
• Discounts cannot be applied retroactively