The document announces a two-day conference on growth and innovation excellence to be held on July 27-28, 2009 in Washington DC. The conference will provide attendees with strategies and tools to drive sustainable growth through innovation. Speakers will discuss topics such as using innovation to gain competitive advantages, balancing innovation investments, measuring return on innovation investments, and fostering an organizational culture of innovation. An optional post-conference workshop and webinar are also announced.

1. July 27–28, 2009 The 2009
Washington, DC
Optional Post-Conference
Workshop July 29th
Growth and
Innovation
Create Value in a
Downturned Economy
Excellence
through Innovation Summit
Innovate to Expand Your Business
and Sustain Growth
You Will Learn How to:
 Create a Competitive Advantage and Drive Sustainable Growth
through Innovation
 Incorporate Innovation into Your Existing Corporate Strategy
 Develop a New Business Model for Growth
 Assess the ROI of Innovation
In Association with:
Advance People, Processes, Products and Thinking for Breakthrough Innovation
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2. Day One
Monday, July 27, 2009
The 2009 Growth and Innovation Excellence Summit
8:30
Conference Registration and Continental Breakfast
9:00
Keynote Address: Use Innovation to Create a Competitive Advantage and
Drive Sustainable Growth
The responsibility for ensuring the flow of innovation throughout the company is shared by all
departments, including executives, business leaders, project managers and team members. In-
novation is a challenging initiative due to the difficulties of the current economy downturn and
resulting budget cuts. Innovation is one of the most important factors to surviving in a competi-
tive market. In this keynote address you will learn how the proper investment of innovation can
positively impact your businesses bottom line and generate a competitive edge.
Alec Bernstein
Senior Director of Strategy, Research and Strategic Partnering
BMW Group DesignworksUSA
10:00
Break and Refreshments
10:15
Invest Your Dollars Wisely: Balancing Innovation Investment
 Employ a strategy of ‘courageous focus’ that blends consumer/market insight with
organizational competence
 Allocate resources more effectively across your innovation portfolio to maximize results
 Identify the hidden obstacles and false economies that slow progress and raise
project costs
Paulette Kish
Executive Vice President of Innovation and Syndicated Offerings
TNS Landis
Top 5 Reasons to Attend:
1. Identify corporate culture initiatives and leaders to drive innovation
2. Leverage intelligent and creative innovation for competitive advantage
3. Implement measures and metrics to assess the ROI of innovation
4. Integrate a new business model for growth to impact your bottom line
5. Develop unique and differentiated solutions to meet the needs of
your customers
www.ASMIweb.com
Page 2

3. Day One
Monday, July 27, 2009, Continued
The 2009 Growth and Innovation Excellence Summit
11:15 “Never before
Use Measures and Metrics to Maximize Return on Your Innovation Dollars
 Discover successful models for managing the innovation process in history has
 Build a framework that will allow you to consistently evaluate innovation opportunities
 Unlock growth directly from business model innovation innovation
12:30 offered promise
Lunch Break
of so much to so
1:30
Create Processes to Make Innovation More Predictable and Repeatable many in so short
 Learn from what has worked and what mistakes were made
 Identify trends and repeatable steps within your corporate resources to produce
a time.”
successful innovation Bill Gates, Co-Founder, Microsoft
 Develop clear innovation strategies that generate real results
Michael Wynblatt
Vice President, Innovation Center
Eaton Corporation
2:45
Break and Refreshments
3:00
Gain Cross-Functional and Executive Buy-In for Your Growth and Innovation Initiatives
 Overcome the obstacles between innovation and structure and learn how to remove them
 Effectively demonstrate the ROI of innovation to your stakeholders
 Create leadership in employees with different skill sets or styles but have relevant
specializations and diverse perspectives
Jody Turner
Founder and Lead Consultant
Culture of Future
4:00
Day One Adjourns
Who Should Attend:
All C-Level, VPs, Managers and Directors of:
 Innovation, Strategy and Ideation  Market Research and Insight
 Business Development  Customer Experience
 Research and Development  New/Emerging Markets
 Marketing and Branding  Operations
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Page 3

4. Day Two
Tuesday, July 28, 2009
The 2009 Growth and Innovation Excellence Summit
“Innovation 8:30
Continental Breakfast
distinguishes
9:00
between a leader Keynote Address: Innovate in an Economic Downturn
and a follower.” During an economic downturn business leaders have two choices: either cut your budgets
across the board, or invest in innovation and be ahead of the curve when the market turns
Steve Jobs, Apple Co-Founder
around. By aligning innovation investments with company resources, you will maximize your
business opportunities during a depressed market. In this keynote you will hear how to
innovate in the current market and impact long term growth.
John White
General Manager
North America, Pandora Jewelry
10:00
Break and Refreshments
10:15
Case Study: Tyson Foodservice Platform Innovation on the Road to Discovery
 Create extraordinary results from ordinary things through Discovery
 Define and discuss tactics of integrating innovation into your culture
 Explore the language of the mind and bridges to emotional connections
Tom Pellizzetti
Senior Innovation Manager
Tyson Foodservice
11:15
Identify and Mitigate the Risks of Innovation
 Find out how to reduce the necessary risks in the pursuit of successful innovation
 Discover how to succeed with new innovations and manage the risks involved
 Develop an innovation portfolio to use as a highly effective risk management tool
12:30
Lunch Break
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Page 4

5. Day Two
Tuesday, July 28, 2009, Continued
The 2009 Growth and Innovation Excellence Summit
1:30
Make Sense of Measuring Innovation “Good ideas
 Define significant metrics that help asses the performance of innovation
and tools for
 Track activities that support business strategies
 Identify interim behaviors that support organizational innovation implementation
2:45 and deployment.”
Break and Refreshments
Keith Barnard, Vice President,
Flowserve
3:00
Closing Keynote: Forecast and Manage the Economic Value of Innovation
In order for innovation to be seen as a necessary tool for businesses to recover from the
economic downturn, it must be able to be measured and managed. By applying a set of
metrics to evaluate the economic value of innovation, you can ensure that management and
stakeholders can see the impact innovation has on the growth of the company. In this closing
keynote you will learn how to forecast and manage the economic impact of innovation on
your organization to justify its existence in your company.
4:00
Conference Adjourns
8:30
Workshop Registration and Continental Breakfast
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Page 5

6. Post-Conference Workshop:
Wednesday, July 29, 2009
The 2009 Growth and Innovation Excellence Summit
Post-Conference Seminars 9:00
are practical, supplementary Workshop:
application sessions which Innovate Your Business Model to Cut Costs and Exceed Customer Expectations
incorporate and review tools, In the present economy, innovation is more important than new products. It’s about gaining a
techniques and methods competitive advantage in your current market and building new markets that meet untapped
presented during the event. customer needs and reinventing business processes. Customers want their desired products
Participants will obtain a fur- faster and better than the competition. This workshop will give you the tools to help facilitate
the innovation process in today’s marketplace and the ability to create a climate that continu-
ther understanding of how to ously fosters innovation.
use newly acquire tools and
cutting-edge strategies to You will:
innovate your business model  Learn about how new business models can help them identify new areas of growth
to gain a competitive edge.  Utilize three main types of business model innovation to meet the needs of your
Through group exercises and consumers and drive new growth
scenario-based learning, you’ll  Evaluate your target customer’s acceptance of, and satisfaction with, your innovation model
walk away with the expertise
and resources needed for 12:00
Workshop Adjourns
immediate and practical ap-
plication. Enrollment space is
limited, so register today to
reserve your place.
Post-Conference Webinar
Post-conference webinars are an extension of learning beyond the two-day event. This 90
minute webinar will enhance your program experience and provide additional resources for
creating an innovative environment to achieve growth in your company.
Date: July 14, 2009
Time: 2:00 – 3:30pm EST
Foster a Culture of Innovation in Your Organization
The creation and implementation of new ideas is critical for any business that wants to stay
competitive and gain an edge in the market. Often, however, it is not easy to know how to
structure your company or department to foster a collaborative environment where innova-
tions can be shared and sustained. At this webinar, you will learn how to organize your com-
pany to foster a culture of innovation and achieve growth.
www.ASMIweb.com www.ASMIweb.com
Page 6

7. In-House Training
The 2009 Growth and Innovation Excellence Summit
One of the more popular vehicles for accessing The American Strategic Management Insti-
tute’s educational offerings is the delivery of on-site trainings and management facilitations.
Bringing a training or facilitation in-house gives you the opportunity to customize a program
that addresses your exact challenges and provides a more personal learning experience,
while virtually eliminating travel expenses. Whether you require training for your department
or for an organization-wide initiative, the advanced learning methods employed by The
Institute will create an intimate training atmosphere that maximizes knowledge transfer to
enhance the talent within your organization.
Customization
We realize that not all obstacles can be overcome by applying an “off-the-shelf solution”.
While many training providers will offer you some variation of their standard training, the
American Strategic Management Institute’s subject matter experts will work with you and
your team to examine your programs and determine your exact areas of need. The identifica-
tion of real life examples will create a learning atmosphere that resonates with participants
while at the same time providing immediate return on your training investment. Using inter-
active exercises that employ actual projects or scenarios from your organization, instructors
can address specific challenges and align the curriculum of each session to your objectives.
While the majority of on-site trainings are focused on smaller groups, the American Strate-
gic Management Institute also has the ability to accommodate organizational-wide training
initiatives. Utilizing multiple instructors, The Institute has the capacity to deliver courses to
groups of up to 300 participants per day.
Areas of Expertise
On-site delivery of single courses, certification programs and entire packages of specialized
courses are available in the following areas:
 Strategic Planning
 Performance Measurement
 Project Management
 Lean Six Sigma
 Workforce Management
 Budgeting and Forecasting
 Contracting
 Performance Reporting
 Program Evaluation
 Administrative Management
 Change Management
 Balanced Scorecard
For more information about in-house training options available to you, please contact
Jennifer Mueller at 703-894-0920 x 217 or email her at Mueller@PerformanceWeb.org.
www.ASMIweb.com
Page 7

8. Logistics & Registration
The 2009 Growth and Innovation Excellence Summit
Venue and Hotel:
2009 Growth and Innovation Excellence Summit will be held at The
Performance Institute’s Training Center in Arlington, VA. A public parking
garage is located inside of the building for $10/day. Continental breakfast,
Exhibiting & Sponsorship:
lunch and refreshments will be provided for delegates on each day. To learn more about exhibiting and sponsorships
The Performance Institute Training Center
1515 N. Courthouse Rd.
at 2009 Growth and Innovation Excellence Summit,
Suite 600 please contact Jessica Ward at 703-894-0920 x215 or
Arlington, VA 22201
(703) 894-0920 email her at Ward@PerformanceWeb.org.
A limited number of rooms have been reserved at the Arlington Rosslyn
Courtyard by Marriott at the prevailing rate of $209.00 until May 14, 2009.
Please call the hotel directly and reference code “Growth and Innovation”
when making reservations to get the discounted rate. The hotel is conveniently
located three blocks from the Rosslyn Metro station. Please ask the hotel about a
complimentary shuttle that is also available for your convenience.
Registration Form
Arlington Rosslyn Courtyard by Marriott
1533 Clarendon Blvd. To Register, call 703-894-0920, Fax this Form to: 703-894-0482 or
Arlington, VA 22209 Visit www.ASMIweb.com
Phone: 703-528-2222 / 1-800-321-2211
www.courtyardarlingtonrosslyn.com
 Yes! Register me for 2009 Growth and Innovation Excellence Summit
Hotel and Travel costs are not included in conference tuition.
  Add a Workshop
 Add the Post-Conference Webinar
Tuition & Group Discounts:
 Please call me. I am interested in a special Group Discount for my team
The tuition rate for attending 2009 Growth and Innovation Excellence Summit is
as follows:
Delegate Information
Conference $1,799
Workshop $499
Name Title
Post-Conference Webinar $299
For more information on group discounts for 2009 Growth and Innovation Organization Dept.
Excellence Summit please contact David Yerks at 858-866-9381 or email him at
DYerks@ManagementWeb.org.
Address
Cancellation Policy
For live events: ASMI will provide a full refund less $399 administration fee for cancellations City
four weeks before the event. If cancellation occurs within two weeks prior to conference start
date, no refund will be issued. Registrants who fail to attend and do not cancel prior to the
event will be charged the entire registration fee.
For webinars: ASMI will provide a full refund less $50 administrative fee for cancellations four State Zip
weeks before the event. If cancellation occurs within two weeks prior to conference start date,
no refund will be issued. Registrants who fail to attend and do not cancel prior to the meet-
ing will be charged the entire registration fee.
Telephone Fax
All the cancellation requests need to be made online. Your confirmation email contains links
to modify or cancel registrations. Please note that the cancellation is not final until you receive
a written confirmation.
Payment must be secured prior to the conference. If payment is not received by the confer- Email
ence start date, a method of payment must be presented at the time of registration in order
to guarantee your participation at the event.
Quality Assurance Payment Information
ASMI strives to provide you with the most productive and effective educational experience  Check  Purchase Order / Training Form  Credit Card
possible. If after completing the course you feel there is some way we can improve, please
write your comments on the evaluation form provided upon your arrival. Should you feel dis-
satisfied with your learning experience and wish to request a credit or refund, please submit it
in writing no later than 10 business days after the end of the training to:
Credit Card Number
ASMI: Quality Assurance
1515 N. Courthouse Road, Suite 600
Arlington, VA 22201
Note: As speakers are confirmed six months before the event, some speaker changes or topic Expiration Date Verification no.
changes may occur in the program. ASMI is not responsible for speaker changes, but will
work to ensure a comparable speaker is located to participate in the program.
If for any reason ASMI decides to cancel this conference, ASMI accepts no responsibility for
Name on Card Billing Zip
covering airfare, hotel or other costs incurred by registrants, including delegates, sponsors
and guests.
Discounts Please make checks payable to: The Performance Institute
• All ‘Early Bird’ Discounts must require payment at time of registration and before the cut-off Priority Code: B293-WEB
date in order to receive any discount.
• Any discounts offered whether by ASMI (including team discounts) must also require pay- Note: Payment must be secured prior to the conference. If payment is not received by the conference start date, a
ment at the time of registration. method of payment must be presented at the time of registration in order to guarantee your participation at the event.
• All discount offers cannot be combined with any other offer.
• Discounts cannot be applied retroactively