It is no secret that Salesforce solutions are spreading rapidly across the business world today. As you move more of your business functions to Salesforce, you’ll quickly realize the need to maintain your core back-office systems and expose parts of them to your sales and service groups. These existing systems are mission-critical to your success and need to be highly available in real time to maximize productivity. Learn how to break the integration barrier to cloud computing and see how your organization can obtain the full benefit of Salesforce in just days with IBM WebSphere Cast Iron. We delivered an in-depth look at: -Connecting cloud and on-premise applications quickly and easily with Salesforce -Comparing traditional approaches to integration and the benefits of employing Cast Iron integration -Empowering IT with an off-the-shelf approach to integration reviving your existing back-office systems with a conduit to the cloud

1. Extend Your Salesforce Investment
with Cloud Integration
JULY 22, 2015

2. 22
AGENDA
About Perficient
What is Cloud Integration?
Benefits of Cloud Integration for Salesforce Users
Business Use Cases
Overview of Cast Iron
Q & A

3. 3
ABOUT PERFICIENT
Perficient is a leading information technology and
management consulting firm serving clients
throughout North America.
We help clients implement digital experience, business optimization,
and industry solutions that cultivate and captivate customers, drive
efficiency and productivity, integrate business processes, improve
productivity, reduce costs, and create a more agile enterprise.

4. 4

5. 5
ABOUT THE SPEAKERS
Arnold Shoon, Director, IBM Connectivity, Perficient
Arnold is solutions director of Perficient's IBM SOA appliances
practice, including DataPower and Cast Iron. His team of technology
experts cover all facets of SOA architecture and cloud integration,
helping clients leverage cloud technologies from strategy through
implementation for maximum business value.
Jon Lal, Salesforce.com Technical Architect, Perficient
Jon is a recognized leader in designing and delivering enterprise-
wide cloud solutions. He has more than 15 years of business
experience in managing companies’ interactions with customers and
has success in building an enterprise support organization focused
on client success. With a lengthy track record of integration
architecture, Jon extensive experience deploying Salesforce in
connected landscapes.

6. 6
THE GROWTH OF CLOUD

7. 7
THE CLOUD ADVANTAGE
ON-PREMISE APPS
• Implementation complexities
• Limited flexibility and scalability
• High-maintenance solution
• Upfront cost and ongoing
maintenance fees
CLOUD COMPUTING
• Rapid implementations
• Ease-of-use
• Business agility
• Low IT impact
• Low-cost subscription solution
CLOUD INTEGRATION
• Harmonize processes across a
hybrid application landscape
• Maximize user productivity
• Real-time connectivity
• Increased business value

8. 8
INEFFICIENT INTEGRATION APPROACH

9. 9
EFFICIENT CLOUD INTEGRATION APPROACH

10. 10
CLOUD INTEGRATION STORY
Leeding Cooking Supplies is a leader in the manufacturing and
distribution of quality food preparation supplies. Founded over 20 years
ago and with acquisition growth, they have a number of disconnected
and siloed back office systems.
Acme ERP
An embedded application for managing the product catalog containing
pricing and availability information. Order processing towards fulfilment
is maintained in this system. It stores order ship dates and statuses.
Customer Connect
A standalone prospect entry application that records new potential
buyers or clients. The company to individual associations are recorded
in this system.
Salesforce
A global cloud platform provider best known for its customer relationship
management (CRM) product. It is used for lead qualification and
opportunity management.

11. 11
BUSINESS USER STORIES
1. As a warehouse manager, I want to manage the products we sell using the Acme ERP system.
2. As an account executive, I want to view and update my clients in the customer connect application.
3. As a sales rep, I want to manage my clients in Salesforce.
4. As a sales rep, I want to qualify my leads and work my opportunities in Salesforce.
5. As a sales rep who wins/closes an opportunity, I want the order created for fulfillment in the Acme
ERP system.
6. As a warehouse employee, I want to view and update the order in the Acme ERP system.
7. As a sales rep, I want to check the status of the order without leaving Salesforce.
8. As a support rep, I want to handle order related questions in Salesforce.

12. 12
CLOUD INTEGRATION
SCENARIOS

13. 13
SCENARIO: PRODUCT CATALOG MANAGEMENT
As a warehouse manager, I want to manage the products we sell
using the Acme ERP system.
REST WebService
Salesforce.com
Connector

14. 14
As an account executive, I want to view and update my clients in the
customer connect application.
As a sales rep, I want to manage
my clients in Salesforce.
SCENARIO: PROSPECT & CUSTOMER MAINTENANCE

15. 15
As a sales rep who wins an opportunity, I want the order created for
fulfillment in the Acme ERP system.
SCENARIO: WINNING AN OPPORTUNITY

16. 16
As a sales rep, I want to check the status of the order
without leaving Salesforce.
SCENARIO: SHIPPING DATE INTEGRATION

17. 17
CAST IRON BENEFITS
days days
Average
Implementation
Time
• Fastest time to market, lowest cost
• Out-of-the-box connectectivity to hundreds of enterprise and custom apps
• Eliminate the “swivel chair” approach of accessing multiple applications
• Use a graphical configuration, not coding approach to cloud integration
• Choose from flexible deployment options

18. 18
SIMPLE CONFIGURATION – NO CODING
Cast Iron Capabilities
Cloud
Applications
On-premise
Apps
Cloud
Applications
On-premise
Apps
Speed & Simplicity

19. 19
THE VALUE OF CAST IRON TIPs
▪ Wizard-driven process for configuring common integration patterns
– Accelerate project timelines
– Reduce skill set
– Use as starting point; modifying as needed to accommodate unique processes/requirements
– Reuse best practices for error handling, connectivity, mapping, etc.
▪ Library of 100s of TIPs
– Cloud to on-premise (Example: Salesforce – SAP)
– Gateway to the cloud (Example: Salesforce – WebSphere Message Broker)

20. 20
For All Types of
Projects
Total Connectivity Deployment
Flexibility
Cloud
Service
Virtual
Appliances
Physical
Appliances
Save Up to 80% in
Time & Costs
Reduce Risk & TCO
ROI in Months
CAST IRON BENEFITS
Repeatable Success
TIP
Exchange
TIP Development
Kit
TIP
Community
UI
Mashups
Process
Integration
Data
Migration

21. 21
WANT TO LEARN MORE?
blogs.perficient.com/Salesforce blogs.perficient.com/IBM
@PRFTSalesforce
@Perficient_IBM
Upcoming Webinar:
“Advanced Analytics for
Asset Management with IBM”
August 6th - 1:00pm CT