As the SaaS application market matures, IT organizations are adopting a cloud integration strategy around hybrid environments that focuses on combining cloud and on-premise solutions to house data, augment internal capacity and increase business agility. Join Perficient and Informatica for a webinar focusing on key issues and opportunities surrounding hybrid IT models, including: Managing a data environment that is both in the cloud and on-premise Keeping information in sync and current to influence better business decisions Examples of successful, company-adopted hybrid architecture models for maximum ROI and agility Use case examples with Salesforce.com and RedShift (Amazon web services) Demonstration of Informatica Cloud Integration

1. Don’t Leave Data Behind:
Integration Strategies for On-premise
and Cloud Solutions
June 3, 2014
Randall Gayle, Informatica Practice Director, Perficient
Ajay Gandhi, Vice President, Cloud Marketing, Informatica
Nicolas Brisoux, Cloud Platform Adoption, Informatica

2. Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients implement business-driven technology solutions that integrate business
processes, improve worker productivity, increase customer loyalty and create a more agile
enterprise to better respond to new business opportunities.
About Perficient

3. • Founded in 1997
• Public, NASDAQ: PRFT
• 2013 revenue $373 million
• Major market locations throughout North America
• Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus,
Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis,
Los Angeles, Minneapolis, New Orleans, New York City,
Northern California, Philadelphia, Southern California,
St. Louis, Toronto and Washington, D.C.
• Global delivery centers in China, Europe and India
• >2,100 colleagues
• Dedicated solution practices
• ~85% repeat business rate
• Alliance partnerships with major technology vendors
• Multiple vendor/industry technology and growth awards
Perficient Profile

4. BUSINESS SOLUTIONS
Business Intelligence
Business Process Management
Customer Experience and CRM
Enterprise Performance Management
Enterprise Resource Planning
Experience Design (XD)
Management Consulting
TECHNOLOGY SOLUTIONS
Business Integration/SOA
Cloud Services
Commerce
Content Management
Custom Application Development
Education
Information Management
Mobile Platforms
Platform Integration
Portal & Social
Our Solutions Expertise

5. Informatica
Founded: 1993
2013 Revenue: $948.2 million
8-year Annual CAGR: 17% per year
Partners: 500+
• Major SI, ISV, OEM and on-demand leaders
Customers: Over 5,000
• Customers in 82 countries
• Direct presence in 28 countries
Employees: 3,200+
Technology Leadership:
• Gartner positions INFA in leaders quadrant for
Data Integration, Data Quality, Enterprise
Integration Platform as a Service, MDM –
Customer Data and Data Masking
• # 1 in TNS Customer Loyalty rankings
(8 Years in a Row)
The #1 Independent Leader in Data Integration

6. Randall Gayle
Director
Speakers
Ajay Gandhi
Vice President
.
Nicolas Brisoux
Cloud Platform Adoption
Randall leads Perficient's
Informatica practice
Ajay is Vice president
of Informatica Cloud
Marketing
Nicolas Brisoux, Cloud
Platform Adoption
Nic is part of the developer outreach team
at Informatica Cloud, and works closely with
ISVs and partners who use the Informatica
Cloud platform to onboard and master their
customers’ data more efficiently. Prior to
joining Informatica, he worked for a business
intelligence vendor in pre-sales. Nic is a firm
believer in the power of self-service analytics
and data access. Nick has a bachelor’s
degree in Computer Science from the
Universite du Quebec a Trois-Rivieres.
Prior to joining Informatica, Ajay was an
executive with Salesforce.com where he
lead all product positioning, content and
marketing activities for Cloud Platform
infrastructure services. Earlier in his career,
Ajay worked at SAP, Oracle, BEA and
E.piphany in senior product management
and product marketing roles. He was also a
consultant with McKinsey and an investor
with Crimson, an early stage $500M VC
fund. Ajay holds a Wharton MBA and a
BASc in Computer Engineering from the
University of Waterloo.
Randall is the practice director for
Perficient’s Informatica practice. He applies
his nearly 30 years of data management
experience to helping companies develop
solutions around master data management,
data quality, data governance and data
integration. Randall has provided data
management expertise to industries
including oil and gas, financial services,
banking, healthcare, government, retail and
manufacturing

7. Agenda
• Technology Megatrends
• Cloud Challenges
• Informatica Architecture
• Use Case Examples
• Use Case Studies
• Product Demo
• Q&A

8. Technology Megatrends
Not just cloud, but also social, mobile and Internet of things
CLOUD
ON-PREMISE TRANSACTIONS DESKTOP
MOBILE DEVICESINTERACTIONS
PEOPLE
CLOUD
* Diagram courtesy of Informatica

9. The shift has
happened.
And …
of organizations reported
currently using a SaaS
application
of respondents said the cost of
integration and difficulty
integrating with existing
architecture are their biggest
challenges
The World Is Rapidly
Turning To The Cloud
IT Must Adopt To The Realities Of The Hybrid Enterprise*
* Diagram courtesy of Informatica

10. You Have to Run Your
Business in a Hybrid World
Diagram courtesy of Informatica

11. How Does Hybrid Impact Your
Business Data?
• Application users?
• Central IT?
• Both?
• All in the cloud?
• All on-premise?
• Cloud & on-premises?
Who
manages
your data?
• Centrally?
• Distributed?
• Don’t know?
Where is
your data
processed?
Where does
your data live?
End‐to‐end Cost and Time?

12. Informatica Cloud Integration
and Data Management
Cloud
Data Integration
Cloud
Real-time
Integration
Cloud Test
Data
Management
Cloud
Data
Quality
Cloud Master
Data
Management
Secure
Development Data
Leverage Existing
Bulk Data
Cleanse and
De-dupe Data
Consolidate and
Visualize Data
Instant Access to
Actionable Data
Built for the Hybrid Enterprise
“The Informatica Cloud Platform is the only complete solution for cloud integration and data
management that allows SaaS application administrators, architects and developers to
easily power optimal processes connected with enterprise‐ready data across cloud, on‐
premises, big data, social and mobile environments.”

13. 2
4Secure
Agent
Your Company 31
Informatica Cloud
Architecture Overview

14. Salesforce.com Integration
Case Example
Situation
Perficient acquired two major SFDC consulting companies. Each company had it’s own SFDC
system for managing their customer information. Once these two companies became part of
Perficient, it was important to be able to see all customers within one SFDC environment.
Perficient used the Informatica cloud solution to quickly and easily connect to each sales force
environments and integrate the data into one sales force environment.
Results
 Quick installation of cloud solution
 Easily connected to SFDC data with the provided connector
 Migration of data to a single SFDC environment took place in days rather than months
Lessons Learned & Benefits
 No special coding to integrate data
 Duplicate data was quickly identified and consolidated
 Integration was seamless to the company with no down time of business impact

15. Informatica Cloud/Salesforce
Integration Case Example
Perficient
Secure
Agent
Acquired company 1
Acquired company 2
Perficient

16. Retail Case Example
Situation
Retail company owns and operates approximately 80 retail stores across the state. Each retail store produces
daily cash register data about each transaction. This NCR cash register data was only being captured at the
summary level and was not useful for the detailed analysis that was needed. The company needed a better
solution that would capture detail NCR cash register data and integrate it into a centralized data warehouse.
Results
 Perficient developed a data integration solution that captured the detailed cash register data from each store
every 15 minutes.
 This data was consolidated and pushed to an Amazon Redshift data warehouse using Informatica Cloud as the
data integration solution.
 By using the Informatica NCR XML connector and the Amazon Redshift connector, this solution needed very
little specialized coding and could be implemented in weeks rather than months.
 Technology that was used: Informatica Cloud, NCR XML connector, Amazon Redshift and the Amazon Redshift
connector.
Lessons Learned & Benefits
 Quick implementation of a robust and comprehensive massive parallel processing data warehouse solution
 Low cost solution by utilizing both Informatica Cloud and Amazon Redshift
 Improved analytics capability for near real time transaction data
 High performance and reliable solution that is flexible and adaptable to their changing needs.

17. Informatica Cloud
Amazon Redshift Architecture
Company
Secure
Agent
Stores
X 80

18. Initial Cloud/Hybrid
Integration Use Cases
Data migration/sync between legacy and cloud apps
Secure
Agent
Enterprise Firewall
Cloud
Real-time
Integration
Cloud
Test Data
Management
Cloud
Data
Quality
Example: Synchronize account records between Salesforce®
SAP, Oracle eBusiness, Siebel, Microsoft Dynamics ERP.

19. Enterprise Firewall
Make a sequence of calls in real time that update a number of
systems as part of a business process. For example a complete
“order to cash” process that originates in Salesforce and
propagates to both on-premise and cloud ERP systems.
Secure
Agent
Cloud
Real-time
Integration
Cloud
Test Data
Management
Cloud
Data
Quality
Initial Cloud/Hybrid
Integration Use Cases
Real-time process integration between legacy & cloud apps

20. Cloud Powering CoreHybrid
Integration Use Cases
Integrate Cloud Data
into Enterprise Data Warehouse
Delegated
Integration
BI Analyst/Architect IT and Business Collaboration
IT shares best
practices with
business
Business leverages
IT’s assets for their
own integrations
Shareable
Transformations, VIPs
And Data

21. Emerging Hybrid Use Cases
2 Tier ERP
BI Analyst/Architect IT Professionals
Cloud
Data Warehouse
SFDC Admin /
Business Operations
IT App Owner
Salesforce
Optimization
(RedShift)

22. The Leader in Cloud and
Hybrid IT Integration
Gartner MQ for Integration
Platform as a Service, Jan 2014
The Forrester Wave: Hybrid2
Integration, Q1 2014

23. Integration-Platform-as-a-
Service (iPaaS)

24. Hundreds of Connectors

25. Informatica Cloud Demonstration
Nicolas Brisoux
Cloud Platform Adoption

26. #1 Cloud Integration & Data
Management Solution
60B+ Processing over sixty BILLION transactions/month
2000+ Trusted by over 2,000 customers
Only vendor with offerings in every sub-category of
“IT & Administration.” Only vendor to win award for
5 consecutive years
The broadest range of universal connectivity

27. Get Started Today
Get Started on Informatica Cloud Now!
Try the free, 30‐day trial at: http://bit.ly/InfaCloudTrial‐Perficient

28. As a reminder, please submit your
questions in the chat box
We will get to as many as possible

29. Daily unique content
about content
management, user
experience, portals
and other enterprise
information technology
solutions across a
variety of industries.
Perficient.com/SocialMedia
Facebook.com/Perficient
Twitter.com/Perficient
Community.informatica.com/social-media.jspa
Facebook.com/InformaticaCorporation
Twitter.com/InformaticaCorp
@informaticacorp

30. Thank you for your participation today.
Please fill out the survey at the close of this session.